Return on investment is the end result that you want when it comes to your website. Whether it’s buyers, subscribers, commenters, social shares, or some type of engagement, you need to figure out the right formula. A lot of it begins with design and your use of calls to action. The color, the size, the text, the placement of it, as well as want you want it to do, are just part of the formula. I’m going to discuss what a call to action is, tips on creating a great call to action, and some cool resources to test them so you get the most out of it.

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