June 15, 2018 — Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including Event & conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.
February 27, 2018 — Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.
February 15, 2018 — A frank, and honest discussion with women who work in WordPress. We will touch on our struggles, our achievements, and what we see as the future for young women in the WordPress community.