Speakers: Christie Chirinos

  • Christie Chirinos: Financial Forecasting for WordPress Product Businesses

    Christie Chirinos: Financial Forecasting for WordPress Product Businesses

    WordCamp Europe 2018Speaker: Christie Chirinos

    July 12, 2018 — Planning allows you to grow strategically, be prepared for setbacks, and prioritize your time. Would you be surprised if I told you that that’s also the definition of financial forecasting?

    In this talk, we’ll take some really complicated topics in the world of financial forecasting and break them down into ultra-simple ideas using contexts that we, as developers or marketers, actually understand. You will walk away being able to define qualitative vs. quantitative forecasting, the Delphi method, regression-based analysis, moving averages and exponential smoothing, but all in the context of WordPress business-specific applications.

    Presentation Slides »

  • Christie Chirinos - Contact Forms of Great Victory

    Christie Chirinos – Contact Forms of Great Victory

    WordCamp Ann Arbor 2017Speaker: Christie Chirinos

    March 13, 2018 — This talk will not be platform-centric nor an advertisement. Although delivered by us at Caldera Labs, we will equally and unbiasedly present all leading contact form product options in the WordPress space with a fair pros vs. cons comparison in the product section. The talk will mostly be about form best practices with only a brief overview of platform.

  • Panel Discussion: Women in WordPress

    Panel Discussion: Women in WordPress

    WordCamp NYC 2017Speakers: Angelica Yarde, Christie Chirinos, Helen Hou-Sandí, Miriam Goldman, Pam Aungst, Sandy Edwards

    February 15, 2018 — A frank, and honest discussion with women who work in WordPress. We will touch on our struggles, our achievements, and what we see as the future for young women in the WordPress community.

  • Christie Chirinos: Employees, Contractors, Partners, Interns, Oh My! Grow Your WordPress Business

    Christie Chirinos: Employees, Contractors, Partners, Interns, Oh My! Grow Your WordPress Business

    WordCamp NYC 2017Speaker: Christie Chirinos

    February 9, 2018 — So you’ve started a business, and your business is working. People are asking for your services and paying you for them. That’s awesome! Now, the tasks required to keep the business going are mounting. Everyone keeps telling you that it’s time to start outsourcing. However, few people seem to have an idea of how to actually grow a team. You need a bookkeeper, but how do you even find one? What about a lawyer? Should a support team member be a contractor or an employee? What about interns – do they need to be paid? What about services like Fiverr and Upwork?

    In this talk, we will answer these questions and more. Relevant to any freelancer beginning to see themselves as an agency, product or education business looking for additional support, or anywhere in between, our experience growing the team at Caldera Labs has been full of lessons we’d like to share. From understanding what makes a legal unpaid internship vs. an illegal one, to best practices in how to teach new team members how to do things the way you think should be done while allowing room for each person’s unique strengths to shine through, this WordPress HR talk will be packed with information and leave you armed with the legalese and management concepts to grow a successful team – extra points for being specifically for WordPress businesses, by a WordPress business professional, and with knowledge of what employment law looks like especially in New York City.

  • Christie Chirinos: Financial Forecasting for WordPress Businesses

    Christie Chirinos: Financial Forecasting for WordPress Businesses

    WordCamp US 2017Speaker: Christie Chirinos

    December 10, 2017 — You’ve heard of financial forecasting, but you’re not really sure what it entails. However, you do know one thing: planning is good.

    Planning allows you to grow strategically, be prepared for setbacks, and prioritize your time. Would you be surprised if I told you that that’s also the definition of financial forecasting?

    Ever wanted to talk about what might be the key economic indicators of the WordPress industry? This talk is for you.

    We’ll take some really complicated topics in the world of financial forecasting and break them down into ultra-simple ideas using contexts that we, as developers or marketers, actually understand. You will walk away being able to define qualitative vs. quantitative forecasting, the Delphi method, regression-based analysis, moving averages and exponential smoothing, but all in the context of WordPress business-specific applications.

    This won’t be a math-heavy talk – the goal here is theoretical understanding. Understanding how the models work in theory will unlock a powerful, high-ROI thought process: to apply what you already know about the work you obsess over, and use that knowledge to think like a forecaster in your decision-making.

  • Brian Rotsztein, Christie Chirinos, Tippi Thole, Tom Hartman, Jennifer Doré Dallas: Panel: WordPress Business Advice

    Brian Rotsztein, Christie Chirinos, Tippi Thole, Tom Hartman, Jennifer Doré Dallas: Panel: WordPress Business Advice

    WordCamp Montreal 2017Speakers: Brian Rotsztein, Christie Chirinos, Tippi Thole, Tom Hartman, Jennifer Doré Dallas

    October 2, 2017 — This is a panel discussion meant to help anyone (such as freelancers, content creators, and small business owners) with questions about WordPress-related business issues.

  • Christie Chirinos: The Ultra-Condensed Guide To Selling Anything Online Using WordPress

    Christie Chirinos: The Ultra-Condensed Guide To Selling Anything Online Using WordPress

    WordCamp Boston 2017Speaker: Christie Chirinos

    August 14, 2017 — If you’re a self-starting entrepreneur with a potential product – whether it is a physical good, your expertise as a service, or the content you want to create for a blog – and you’re trying to figure out how to sell it but have no clue where to start, this talk is for you. In the shortest amount of time imaginable, we will cover how to sell anything – your crafts, products, services, content, digital downloads, and even request donations – using WordPress. This talk will take you through the major “tools of the trade” of ecommerce in the context of WordPress as 1) a portal for collecting payments or leads and 2) maximizing your marketing investment using third-party tools that work well with WordPress. In less than an hour, you will gain a high level understanding of the toolkit that is enabling people around the world to sell anything using WordPress.

  • Christie Chirinos: Beginner’s Guide To WordPress And Ecommerce

    Christie Chirinos: Beginner’s Guide To WordPress And Ecommerce

    WordCamp Miami 2017Speaker: Christie Chirinos

    August 5, 2017 — his talk will take you through the major “tools of the trade” of ecommerce in the context of WordPress as 1) a portal for collecting payments or leads and 2) maximizing your marketing investment using third-party tools that work well with WordPress. In less than an hour, you will gain a high level understanding of the toolkit that is enabling people around the world to sell anything using WordPress.

  • Christie Chirinos: A/B Testing FTW

    Christie Chirinos: A/B Testing FTW

    WordCamp Dallas / Fort Worth 2016Speaker: Christie Chirinos

    October 24, 2016 — Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A/B testing or multi-variant testing, it’s time to start.

    In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.

  • Christie Chirinos: A/B Testing FTW

    Christie Chirinos: A/B Testing FTW

    WordCamp Pittsburgh 2016Speaker: Christie Chirinos

    September 20, 2016 — Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A/B testing or multi-variant testing, it’s time to start.

    In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.