March 16, 2017 — …and made me more valuable as a writer. I detest feeling stupid and for years refused to dive into new technology because it always frustrated me. Teaching myself the basics of navigating WP as a user cured me of any technofear. It made me more confident also made me more valuable as a copywriter because I understood how websites are put together, know what is possible, how all the parts of digital marketing (should) work together. The ability to “speak the language” of design, basic development, and organic SEO means I can set higher fees. And that is a good thing.
August 21, 2014 — In the Universe of the Internet, WordPress occupies and important and growing space. This session covers what WP is and is not, the differences between wordpress.org and wordpress.com, and how frameworks/themes plus widgets and plugins fit into the picture. It talks a bit about the WordPress ecosystem, from its core and the company that runs it to third-party services and the world of support available. This opening session will be in plain language, by a WP user who is not a developer.