August 3, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today “we are all brands” and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk covers 3 aspects of the branding practice: clarification on terminology, an historical overview to frame the culture, and a “branding recipe” section to highlight the process and the key aspects of quality branding.

May 6, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today „we are all brands“ and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

April 18, 2018 — Brand is a popular buzzword, lately. And yet, it is an old and established concept, one that tugs to some very remote and deep strings within us.

So, HOW did we become brands? And how should we tend to our “personal brand”?

In this talk we will discuss what brands are, how they are built, and what we need to pay attention to, both to care for our own public image as well as to “see through” some of the glamorous limelight that may surround others.

Presentation Slides »