May 26, 2023 — May is European Diversity Month 2023, and we want to harness the opportunity to push the conversation on diversity – and hence on inclusivity – with a panel that will focus on the value of “stepping up” and shining!

The panelists will share their experiences, insights, and best practices to promote diversity, equity, and inclusion in the professional world, with a special focus on encouraging women and minorities to participate more actively in public speaking at conferences.

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May 26, 2023 — As designers, we have a fundamental role in giving shape to the world that surround us and in defining how we interact with it, and yet the design practice is still perceived as – and often confined to – marginal roles, generally aesthetic, superficial and hardly relevant.

As we know, though, “design is how it works”. Which is why it is growingly important to reiterate, promote, support, and reiterate again how fundamental is to cultivate and promote the value of the culture of the design practice.
Just as it’s important that young designers be aware that this job is more like a mission: a lifetime journey, where, along with talent, one must bring – and cultivate – competences, knowledge, professionalism, ethics, values, and value.

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April 27, 2023 — La missione dell’associazione Design Culture Collective (DCC) affonda le radici in un bisogno latente eppure lancinante.

Come designer, a prescindere dalla disciplina, abbiamo un ruolo fondamentale nel dare forma alla realtà che ci circonda, e nel mediare le interazioni in (quasi) ogni aspetto delle nostre vite.

Eppure la pratica del design viene spesso confinata a ruoli marginali, tendenzialmente estetici, spesso superficiali e scarsamente rilevanti.

Per citare Steve Jobs, tuttavia, “design is how it works” ed è sempre più importante che questo sia ribadito, sostenuto, promosso e nuovamente ribadito.

Come è importante che i giovani designer siano consapevoli che questo lavoro somiglia molto a una missione, in cui oltre al talento, si portano – e si coltivano – competenze, professionalità, etica, valori e valore.

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May 15, 2019 — “The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by the Internet and Social Media, today “we are all brands” and as such, we all need to be aware of how a brand is best managed.

This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. It covers 3 aspects of the branding practice: clarification on terminology, a historical overview to frame the culture, and a “branding recipe” section to highlight the process and the key aspects of quality branding.”

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April 23, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC.

And with the (r)evolution brought forth by Internet and Social Media, today we are all brands‚ and as such, we all need to be aware of how a brand is best managed.

This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

April 12, 2019 — Gerarchia, Equilibrio, Spazio, Colore… ci sono principi che governano la progettazione che assicurano che il risultato sia di successo e di qualità. Questi stessi principi si possono estendersi nelle nostre vite quotidiane, per offrire l’opportunità di vite con più significato, e maggior qualità.

Questo talk esplora ed illustra questi principi del design (qualificandosi quindi come un talk sul design) e al contempo offre lo spazio per riflettere sull’importanza di progettare per noi stessi vite complete e dense di significato.

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February 28, 2019 — The basic principles of graphic design are applicable to a lot more than design: in this talk, we’ll explore with Rafaella, how these fundamental concepts can extend into all aspects of your life, personal and professional. From Space to Gestalt, from Unity to Dominance, to Balance the principles that govern design (should) govern our lives as well, as – just like a product – a good, purposeful and worthy life can be designed.

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February 13, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today we are all brands and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

January 30, 2019 — Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it’s a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo – in fact, a logo is NOT a brand by any means – and it’s a practice rooted in data and science. In this workshop, we will understand the theory behind, follow the necessary procedures and emerge with a branding strategy that attendees will be able to implement in creating/revamping/establish their brand(s).

November 7, 2018 — The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago.

With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.

Presentation Slides »