Speakers: Raffaella Isidori

  • Raffaella Isidori: How branding has evolved over the last 50,000 years

    Raffaella Isidori: How branding has evolved over the last 50,000 years

    WordCamp Belfast 2018Speaker: Raffaella Isidori

    April 23, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC.

    And with the (r)evolution brought forth by Internet and Social Media, today we are all brands‚ and as such, we all need to be aware of how a brand is best managed.

    This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

    The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

  • Raffaella Isidori: The 7 pillars of design (and how they apply to your life)

    Raffaella Isidori: The 7 pillars of design (and how they apply to your life)

    WordCamp Rome 2018Speaker: Raffaella Isidori

    April 12, 2019 — Gerarchia, Equilibrio, Spazio, Colore… ci sono principi che governano la progettazione che assicurano che il risultato sia di successo e di qualità. Questi stessi principi si possono estendersi nelle nostre vite quotidiane, per offrire l’opportunità di vite con più significato, e maggior qualità.

    Questo talk esplora ed illustra questi principi del design (qualificandosi quindi come un talk sul design) e al contempo offre lo spazio per riflettere sull’importanza di progettare per noi stessi vite complete e dense di significato.

    Presentation Slides »

  • Raffaella Isidori: The 7 pillars of design (and how they apply to our lives)

    Raffaella Isidori: The 7 pillars of design (and how they apply to our lives)

    WordCamp Thessaloniki 2018Speaker: Raffaella Isidori

    February 28, 2019 — The basic principles of graphic design are applicable to a lot more than design: in this talk, we’ll explore with Rafaella, how these fundamental concepts can extend into all aspects of your life, personal and professional. From Space to Gestalt, from Unity to Dominance, to Balance the principles that govern design (should) govern our lives as well, as – just like a product – a good, purposeful and worthy life can be designed.

    Presentation Slides »

  • Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years

    Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years

    WordCamp Brighton 2018Speaker: Raffaella Isidori

    February 13, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today we are all brands and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

  • Raffaella Isidori: Brand building (be it business or personal): theory, tools, and best practices

    Raffaella Isidori: Brand building (be it business or personal): theory, tools, and best practices

    WordCamp Europe 2018Speaker: Raffaella Isidori

    January 30, 2019 — Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it’s a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo – in fact, a logo is NOT a brand by any means – and it’s a practice rooted in data and science. In this workshop, we will understand the theory behind, follow the necessary procedures and emerge with a branding strategy that attendees will be able to implement in creating/revamping/establish their brand(s).

  • Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50,000 years

    Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50,000 years

    WordCamp London 2018Speaker: Raffaella Isidori

    November 7, 2018 — The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago.

    With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
    This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.

    Presentation Slides »

  • Raffaella Isidori: From “it’s mine” to “it’s me”

    Raffaella Isidori: From “it’s mine” to “it’s me”

    WordCamp Sevilla 2018Speaker: Raffaella Isidori

    August 3, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today “we are all brands” and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk covers 3 aspects of the branding practice: clarification on terminology, an historical overview to frame the culture, and a “branding recipe” section to highlight the process and the key aspects of quality branding.

  • Raffaella Isidori: From „it’s mine“ to „it’s me“: how the concept of branding has evolved over the last 50.000 years

    Raffaella Isidori: From „it’s mine“ to „it’s me“: how the concept of branding has evolved over the last 50.000 years

    WordCamp Retreat Soltau 2018Speaker: Raffaella Isidori

    May 6, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today „we are all brands“ and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

  • Raffaella Isidori: Ok, so we are all brands now: but what does that mean?

    Raffaella Isidori: Ok, so we are all brands now: but what does that mean?

    WordCamp Rome 2017Speaker: Raffaella Isidori

    April 18, 2018 — Brand is a popular buzzword, lately. And yet, it is an old and established concept, one that tugs to some very remote and deep strings within us.

    So, HOW did we become brands? And how should we tend to our “personal brand”?

    In this talk we will discuss what brands are, how they are built, and what we need to pay attention to, both to care for our own public image as well as to “see through” some of the glamorous limelight that may surround others.

    Presentation Slides »