May 13, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

Presentation Slides »

May 9, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

Presentation Slides »

August 31, 2016 — Get the scoop on using Google Analytics for your WordPress website. If you’ve never used GA, if you look at your analytics reports but you don’t end up with actionable data, or if it’s been a while and you’d like to know about all the cool new reports, this is the session for you.

We’ll walk through the interface, but bring your questions, too.

How to install Google Analytics
How to set up properties and views
Moving from questions to answers
Major reports: Audience, Acquisition, Behavior, Conversions
Setting up custom dashboards
Identifying and configuring goals
Basic comfort with computers is all the background you need. Stay on for a more advanced session after this one if you like; attend this to be sure you’re ready for the more advanced session.

Presentation Slides »

August 31, 2016 — SEO can be confusing — if you rely on tips and tricks. Instead, you can rely on data from your own website. Get to know Google Analytics and other analytics tools with WordPress plugins, find the actionable information in your analytics reports, and implement your own SEO strategy.

Designed for people who are comfortable with their computers but assuming no knowledge of computer languages, this session is all about the results.

Presentation Slides »

August 30, 2016 — New to WordPress? Join Ben Pollock and friends for an introduction to setting up a WordPress.com website from start to finish. This one-hour session will prepare you for the rest of the presentations you will hear during WordCamp Fayetteville 2016.

Then watch the continuation of our WordPress 101 session for even more help getting your blog or website off the ground.

Presentation Slides »

August 21, 2014 — WordPress is a CMS, a content management system. Anything you can do on a website, you can do on a WordPress website. WordPress allows you or your web firm to make quick, economical changes with your content without disturbing your design. The open source repository of plugins — pieces of software you can plug into your site — also allow you to have functionality that would be very expensive and time consuming if you had to have it built.

Presentation Slides »

February 25, 2012