Speakers: Robert Jacobi

  • The 7 Security Layers, One OSI to Rule them All

    WordCamp Sofia 2025Speaker: Robert Jacobi

    February 14, 2026 — Learn the basics of the OSI (open systems interconnection) Security Model. Why it matters for open source projects, what you can control, and how to protect yourself from ongoing and increasing types of threats. Additionally, a quick overview of the Software Bill of Materials (SBOM) and Supply-chain Levels for Software Artifacts (SLSA) especially in light of the EU Cyber Resilience Act. Leave with an understanding of what you can review, measure, and protect today.

    Presentation Slides »

  • The Return of Invisible CMS

    WordCamp Canada 2025Speakers: Robert Jacobi, robert ja

    November 10, 2025 — It’s been over four years since the original Invisible CMS presentation and so much has changed. cough AI cough Create your own “Invisible” platform for your customers, and grow your business! It’s all about creating a business with WordPress/WooCommerce while not being WordPress/WooCommerce. Learn that customers don’t focus on a specific CMS/Platform, but on solutions; and developers need to provide more than just a “built on.” Reimagine what you are solving, integrate 3rd party technologies, and sell a solution to grow.

  • Robert Jacobi: Invisible CMS

    WordCamp Europe 2021Speaker: Robert Jacobi

    June 30, 2021 — Create your own Invisible CMS, and grow your business!

    Invisible CMS is all about leveraging the power of WordPress without marketing WordPress.

    You’ll learn to understand that customers don’t focus on a specific CMS, but solutions. And that developers need to provide more than just a custom theme.

    Reimagine what you are solving, integrate 3rd party technologies, and sell a solution to grow.

  • Robert Jacobi: The Partnership Kitchen

    WordCamp San Antonio 2020Speaker: Robert Jacobi

    January 14, 2021 — Partnering with the right service providers takes you out of the world of time and materials and into value selling. Learn how to scale with partnerships that augment and complement your business. Ask the right questions. Differentiate between affiliates and partners. Focus on core skills and markets to grow.

  • Chris Lema, Jocelyn Mozak, Robert Jacobi: Marketing Automation Panel Discussion

    WordCamp Denver 2020Speakers: Chris Lema, Jocelyn Mozak, Robert Jacobi

    July 8, 2020 — A star-studded panel session with 3 amazing marketers, moderated by a multi-year WordCamp Denver speaker & volunteer, and the WP Girl herself, Angela Bowman.
    Panelists include:
    • Jocelyn Mozak • Chris Lema • Robert Jacobi

  • Robert Jacobi: “Invisible” CMS

    WordCamp Montreal 2019Speaker: Robert Jacobi

    December 26, 2019 — Picking a CMS is a technical, business, and personal decision. You’ll learn about the future of content management, and why migrating to “Invisible” CMS is critical to your success. You can create your own “Invisible” CMS, and grow your business. “Invisible” CMS is about creating a business with WordPress while not being fixated on the actual platform. To be successful, it’s critical to understand that very few people care about the actual CMS, they need to see solutions; and developers need to provide more than just a custom template. The focus will be on re-imagining what you as a developer/integrator/agency are doing, integrating 3rd party technologies, and selling a solution.

    Presentation Slides »