Speakers: Sherry Skalko

  • Caroline Porter, Sherry Skalko, Harry Backlund, Sarah Schmalbach: Panel: Experiments to create audience connections Part 2

    Caroline Porter, Sherry Skalko, Harry Backlund, Sarah Schmalbach: Panel: Experiments to create audience connections Part 2

    WordCamp For Publishers: Chicago 2018Speakers: Caroline Porter, Sherry Skalko, Harry Backlund, Sarah Schmalbach

    August 22, 2018 — ndustry developments have highlighted the need for media organizations to reexamine traditional distribution models and cultivate genuine relationships with their audiences. But where do you start? What do those relationships look like? And are they scaleable and sustainable?

    This experienced group of journalists share their experiments with audience engagement, from internal adoption and design, to implementing learnings and generating revenue. You’ll learn from the successes (and failures) of others and how to run a successful experiment in your own newsroom.

    Moderated by Sherry Skalko (Executive Director, Injustice Watch), the panelists include Caroline Porter (Consultant, Shorenstein Center on Media), Harry Backlund (Co-Founder, City Bureau), and Sarah Schmalbach (Entrepreneur in Residence, Lenfest Institute).

  • Panel: Experiments to create audience connections Part 1

    Panel: Experiments to create audience connections Part 1

    WordCamp Chicago 2018, WordCamp For Publishers: Chicago 2018Speakers: Caroline Porter, Sherry Skalko, Harry Backlund, Sarah Schmalbach

    August 22, 2018 — ndustry developments have highlighted the need for media organizations to reexamine traditional distribution models and cultivate genuine relationships with their audiences. But where do you start? What do those relationships look like? And are they scaleable and sustainable?

    This experienced group of journalists share their experiments with audience engagement, from internal adoption and design, to implementing learnings and generating revenue. You’ll learn from the successes (and failures) of others and how to run a successful experiment in your own newsroom.

    Moderated by Sherry Skalko (Executive Director, Injustice Watch), the panelists include Caroline Porter (Consultant, Shorenstein Center on Media), Harry Backlund (Co-Founder, City Bureau), and Sarah Schmalbach (Entrepreneur in Residence, Lenfest Institute).