March 18, 2021 — Josepha is currently Executive Director of the WordPress project, helping to coordinate and guide volunteer efforts across the ecosystem. Since 2015 Josepha has worked behind the scenes as lead of the open-source division at Automattic. Her work includes financial planning, sponsorship relations, volunteer training programs, and several diversity initiatives on a global scale. She has recently launched an official WordPress podcast titled WP Briefing which is aimed at WordPress users, builders, and contributors of all levels.

August 6, 2017 — Email Marketing is tricky at best but what works very well for most organizations. But sending far too many emails , too few emails, poor messaging can shrink your email list faster than you are building it. This talk will share tips to help you come up with the right strategy for your business.

A skewed understanding of who your customer is can be disastrous – and building a product for someone you don’t really know, even more so. Besides nudging you to do some serious introspection, the other areas this session will cover are – articulating your product offering clearly, getting your sales pitch right, optimizing on your conversion rate.

It doesn’t matter if you are a seasoned marketer or simply thinking of launching your own product, this interactive session, peppered with real-life examples, will give you enough food for thought.

Presentation Slides »

November 1, 2016 — How to get inside the head of customers who use WordPress products. This session makes sense towards a whole range of WordPress users – from full stack developers to casual bloggers to people who are new to WordPress. While Shilpa can’t help you develop super-natural powers, she is definitely going to try – by sharing her learnings, explaining how to read and understand customer expectations, tune yourself to receiving feedback (often times it is disguised !) , act on it and delight your customer.

October 5, 2016 — Simple but effective strategies to promote your WordPress themes / plugins – based on our experiences through success and failure.