June 4, 2013 — Everyone uses a web analytics package on their website – but how many people do anything beyond check the number of page views and where the traffic is coming from? You just need to work out where to find that information and what to do with it. I’ll show you how you can action your analytics data, giving you a better site.

Presentation Slides »

December 5, 2012 — Slides are available at http://www.slideshare.net/wordcampsyd/siloing-your-site-for-seo-success

The Silo model is an old-skool SEO technique, used to create strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. It also lines up surprisingly well with traditional information architecture (IA) principles.

Stephen will look at the benefits of using the Silo model, how it is still relevent in 2012 and then show you how how to implement the model in WordPress.

Stephen started developing websites in 1997 and is passionate about all things web. For the last 5 years, he has managed websites for a Queensland Government department, giving him an in-depth understanding of SEO, Content Strategy, Information Architecture and User Experience for large scale sites.

February 14, 2012