Speakers: Steven Slack

  • Steven Slack: Resources and Lessons for Using WordPress in Your Business

    WordCamp Asheville 2015Speaker: Steven Slack

    September 29, 2015 — Every business that uses or intends to use WordPress faces common obstacles. These may include finding qualified developers to build a theme, finding particular plugins to achieve a task or not knowing where to find help online to fix an issue.

    In this talk I will discuss many of these common pain points I have seen businesses have. I will share resources where you can find solid answers from the WordPress community. You will also learn some important concepts behind maintaining your WordPress site, as well as questions you can ask a developer if you are looking to hire.


    Resources for choosing a good theme
    Resources for finding solidly built plugins
    Questions to ask any theme or plugin developer you intend to hire

    Presentation Slides »

  • Steven Slack: Key In On Your Value

    WordCamp Atlanta 2015Speaker: Steven Slack

    April 25, 2015 — To you and I, coding standards and doing things properly in WordPress matter. How do you explain that value to a potential client and communicate to them how your services will benefit their business? Can you express your expertise without sounding like a space robot? This presentation shares stories and talk about selling value as a developer.

  • Steven Slack: Information Architecture has Everything to do with your Custom Theme

    WordCamp Asheville 2014Speaker: Steven Slack

    September 15, 2014 — While developing custom themes for clients many of us may tend to overlook how the WordPress architecture can be leveraged to further support our client’s content. We can easily add custom post types, plugins, or custom meta. But how can we create themes that use these resources more efficiently and effectively while lessening the bloat. Doing so can make our themes easier to use for the client and the visitor. Ultimately this can have a positive impact on your clients business. This talk looks at different ways you can use your clients content to develop custom themes tailored to their goals. Using Information architecture to plan out your theme development strategy.

    Presentation Slides »

  • Steven Slack: Information Architecture Has Everything To Do With Your Theme

    WordCamp Atlanta 2014Speaker: Steven Slack

    June 19, 2014 — If you are tasked with putting together a WordPress theme for a client organization or business the theme you select is very important. Perhaps your first inclination is to choose a theme that looks great or let your client choose a theme that they are happy with. This practice however can have negative repercussions for your client. This talk discusses how to appropriately choose a theme or build a theme that supports your clients goals. Using information architecture we can better select themes or build new ones.

    Presentation Slides »