October 25, 2016 — This talk is geared toward web designers who primarily create WordPress websites for small businesses. This presentation will cover the best methods for obtaining detailed discovery information so you can design a site that will target your client’s audience and fulfill their end objective. Detailed topics will include specific discovery methods relating to the client’s competition and marketing goals; how to gather aesthetic information required for design; the best use of style guides; and presenting design drafts for client approval.