September 30, 2023 — There is so much to know these days. And so much to track. So much to test. Big companies have made it seem so easy to just “buy” traffic and customers. We’re slowly becoming blind to what it actually is that builds great businesses. It is not you testing the emoji in that subject line of your newsletter. Nor is it the amount of money you spend on advertising.

Everyone is leaking energy, time and resources focusing on, and optimizing, the wrong things. In this talk, I’ll show you what it is you should be focusing on, and what you should be optimizing. Time to get that energy and those resources back and spend them on the things that will make your business thrive!

July 16, 2015 — With these days’ hypes like Conversion Rate Optimization and A/B testing, it’s easy to lose track of what you’re actually doing. You’re not just optimizing stuff for the sake of optimizing. You’re improving your products, your website and ultimately the customer’s experience. And how can you do that when they’re just a number to you? You can’t. You have to realize: your customers are actual people.