Speakers: Tom McCracken

  • Tom McCracken: Results Oriented Google Analytics- Become an Irreplaceable Expert

    Tom McCracken: Results Oriented Google Analytics- Become an Irreplaceable Expert

    WordCamp Atlanta 2019Speaker: Tom McCracken

    July 7, 2019 — Transform Google Analytics from a maze of baffling figures to a robust optimization tool that drives the success of your WordPress projects. In this session, you will learn how to “cage the beast” that is Google Analytics allowing you to achieve insights that actually matter.

    We will cover how move beyond stock metrics to track meaningful engagement and conversions. Start scoring referrers, content, website changes and much more allowing you to uncover the most effective opportunities for improvement. Finally, learn how to integrate reporting to empower smarter data-driven decisions.

    For those who are determined to create impactful websites with online marketing that maximizes results, this talk will deliver actionable items you can implement as soon as you get back into your office.