June 20, 2017 — Tony lives in Asheville, NC, and operates Digital Strategy Works, a digital-strategy consulting company guiding small businesses on WordPress-related platform development.
Standardization creates a great framework in that every site you work on, you know and understand each tool you used to build into your site. It makes it much easier to update, maintain, and create.
By standardizing and eliminating processes that no longer work or are antiquated, you can build sites faster with less exposure to cost overruns. Getting to market quickly on time and within budget is important to a business owner trying to solve a problem or launch their service.
May 27, 2017 — JetPack enables powerful social sharing tools in WordPress for content publishers to cross post to Facebook, Twitter, Google+, LinkedIn, Path, and Tumblr. In the early days of social crossposting, it was relatively impossible to manage the content of your social share. As Open Graph was introduced and all the major social networks adopted the technology, plugin developers started to build connections between WordPress and the primary networks, so web publishers could manage the post title, description, image (or video), and link shared into each social network.
In this session, WordPress consultant, Tony Zeoli, will walk through how to optimize your posts, pages, products, or post types for social media using a freely available plugin with a powerful social meta manager. Tony will show you how to set up your social meta values and then debug your posts using Facebook’s Debugger tool, so that Open Graph dumps the cache of previous page content in favor of the new social optimized information. He will also go over how to add your Facebook admin IDs and profile IDs, so that Open Graph can validate the content publisher.
November 12, 2016 — Today, businesses small and large must develop a combined search engine optimization, search engine marketing, and social media marketing strategy. SEO and social media, once independent of one another, have converged and are now inter reliant. High quality back links in social media are now part of the Google Search algorithm, therefore, it’s important to understand how to use freely available tools to optimize your website or blog for SEO, but also for social media, so that you content appears correctly in search. Microformat metadata are also being used to display and return information about company, including reviews. Star ratings can make the difference in search.
In this session, we will walk through a case study and discuss the setup and connections you need to make to ensure that your site or blog content can be found in search, while also being optimized for social media. We’ll also show you how to get reviews and how your star ratings can appear under to a landing page link in a Google search engine results page (SERP).
August 14, 2016 — Podcasting and live streaming have gained in popularity. There is just a podcast for just about everything you can think of today. And, with YouTube, Periscope, and Mixlr, you can live stream audio or video. In this session, you’ll learn how to record, edit, and publish your podcast or live stream with WordPress, and how to use WordPress plugins to embed your live stream or distribute your podcast to iTunes, Google Play, Stitcher, and other podcast outlets.
September 10, 2014 — In this session learn where to find designers and developers in your local area or beyond to build the unique WordPress experience you envision. We’ll discuss how to set expectations, manage your project from concept to completion and the ongoing maintenance of your projects.