January 24, 2024 — SEO has important nuances when you are working with a local business and need to focus on their specific geographic area.

Your Local SEO efforts are more effective when you have an optimized website and Google Business Profile (GBP) for your business. They work together and when done right can amplify your results. We’ll go over what this means for Local Search.

This workshop is for businesses and agencies that want to get more out of their Local SEO efforts.

November 18, 2023 — Guidelines for representing your business on Google were updated on July 31st. Are you compliant or is your business at risk of being suspended or even losing your entire Google Business Profile – including your reviews?

Google’s evolving guidelines play a pivotal role in shaping your online visibility and reputation. It’s crucial for your business to stay ahead of the curve and ensure your business thrives in the ever-changing landscape of Local SEO.

In this talk, we’ll discuss:

• Key parts of Google’s Reorganization of GBP Guidelines and how they impact your business.
• Determine if your business is at a high risk for suspension.
• Top 5 reasons for a GBP Suspension and how to avoid them.
• Why Google still has “gray areas” when it comes to their GBP guidelines.

Presentation Slides »

May 28, 2020 — It doesn’t matter if you’ve been in business for 5 days, 5 years or 15 years, how you present your business online matters. From your website, to your email to your social media, there are certain areas that you can’t neglect. Show prospective clients and referral partners that you’re professional and you take your business seriously – You Mean Business!

Covered:

Best Practices to create and maintain your online identity
Where you should spend your money and where you can save money with your business’s online identity
Tips to help others easily find your business online
Tips on what you’re doing that are hurting your business, so STOP it!

Presentation Slides »

June 30, 2019 — Does your business serve a specific geographic location? If so, you need to focus on Local SEO and particularly your Google My Business (GMB) listing.

Claiming, setting up and posting weekly to your GMB account up can be crucial to your Local SEO (ex. dog groomer near me) by increasing your chances of showing up in Google’s Local Pack, Local Finder and Google Maps.

Whether you have a special to promote, a blog you want to get eyes on or simply want more traffic to your business or WordPress site, you should optimize and post weekly to GMB.

GMB is NOT a set it and forget it platform for your business. Tricia will share Local SEO tips, tricks and best practices to get your local business found. This will include: claiming your GMB account, optimizing your GMB account, posting to GMB, getting reviews, your NAP, citations and much more!

Key takeaways:
– The keys to properly optimizing your GMB Account
– Best practices for on-site SEO for your Local Business
– NAP and Citations – how to get it right from the start

January 11, 2019 — You’ve spent hours (maybe months) creating a gorgeous website or maybe you paid someone else to design it for you, but what’s next? How do you consistently add content to your site?

Learn tips and hacks to use video to create content for your blog, social media, newsletters and much more. Never run out of content again!

Takeaways:

Tips to Create a Marketing Calendar
Why and How to Transcribe Your Videos
How to Incorporate Video into Your Blog

Presentation Slides »

August 9, 2018 — “You’ve spent hours (maybe months) creating a gorgeous website or maybe you paid someone else to design it for you, but what’s next? How do you consistently add content to your site? Learn tips and hacks to use video to create content for your blog, social media, newsletters and much more.

Never run out of content again!