Speakers: Troy Fawkes

  • Troy Fawkes: The One Stop Marketing Shop: Gutenberg’s Marketing Toolbox

    WordCamp Toronto 2018Speaker: Troy Fawkes

    December 28, 2018 — Can WordPress be the one stop shop for your marketing needs? Is it going to be there for you as you grow from a small business to a large one or will it let you down along the way? This session covers four critical digital marketing categories and how WordPress & Gutenberg support them through various stages of complexity.
    Business owners, marketers, developers and designers will take away:

    The growth stages of the four critical digital marketing categories: SEO, paid ads, email and marketing automation, conversion rate optimization and UX.
    WordPress’s support of your business through your growth stages, with a case study.
    Powerful ways to leverage Gutenberg’s modular thinking for marketing.

    Presentation Slides »