February 21, 2019 — The WordPress market is flooded with free plugins and themes coded by passionate developers who enjoy working on projects as side-hobby. While many of them wish they could work on their projects full-time, the “problem” is that many developers are great at coding and can build awesome products, but when it comes to making money out of them, it’s a much more difficult task. Those that dare to “test the waters” typically rush into selling through marketplaces like CodeCanyon, ThemeForest, and TemplateMonster, but is that the best route to build a business for the long run?

In this talk, I will cover the pros & cons of selling plugins and themes through marketplaces, and go through the most popular alternatives and best practices of selling outside a marketplace, with a spotlight on the power of the freemium model and how it can work naturally with WordPress.org. If you follow the right strategies, you can expand your business and free yourself from a 9 – 5 job.

December 20, 2017 — Vova is a serial entrepreneur and full-stack developer who loves to turn dreams into reality. Passionate about helping fellow plugin & theme developers to become more data-driven and building prosperous subscription-based businesses while working on products

October 11, 2015 — Many of the most popular WordPress commercial plugins started as side-projects. What makes those plugins different than the other 34,000 plugins in the repo?

During this presentation, Vova Feldman will share his journey as a plugin developer. What started as a side-project in late 2010, turned into a successful lifestyle business with a team of five members. He’ll cover his entire four-year experience, how he got into WordPress and the things he learned about commercial plugins economics. He’ll also share about the thin line between keeping your users happy and making money. And will explain why freemium plugins are great for the WordPress economy.