Speakers: Willie Jackson

  • Willie Jackson: Against the Grain - Success in Publishing by Breaking All the Rules

    Willie Jackson: Against the Grain – Success in Publishing by Breaking All the Rules

    WordCamp Tampa 2014Speaker: Willie Jackson

    October 18, 2014 — To successfully market your product or service, you have to follow all of the rules, right? Be active on social media, publish regular updates on the blog, make your site look like bigger brands, and so forth? It’s becoming evident that the widely-accepted rules we’ve internalized are nothing more than suggestions made by companies that might have succeeded in spite of their tactics rather than because of them. In this talk, we’ll discuss how to build loyalty and trust into your marketing strategy by harnessing your best strength: who you are and what you do.

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