October 7, 2022 — This talk offers advice and recommendations for getting and keeping web agency clients.

September 21, 2022 — This lightning talk provides a firsthand account of an agency owner’s journey building a WordPress-based business.

September 13, 2022 — This talk explains why it’s so hard to move your businesses forward while you’re busy with client work. Learn a strategy to address this very common issue, and find the motivation to make it happen.

July 26, 2022 — The talk shares the challenges faced by the presenter while starting More Jersey: a video-first media start-up.

Topics include:
* Building a local brand
* Setting accessibility standards
* Developing custom WordPress Gutenberg Blocks
* Leveraging free content publishing tools
* Publishing priorities: website first and social media second

December 28, 2021 — This talk shares some agency insights about rationales for making websites accessible and offers practical tips such as accessibility insurance and tax credits.

August 29, 2021 — In this talk, two agency owners advocate the benefits of collaboration and share how collaboration helped their businesses during the pandemic.

January 20, 2021 — This talk explains how to stabilize your business with a growing stream of recurring income. Learn why recurring income is crucial and how to offer WordPress management plans as a recurring revenue product.

January 18, 2021 — This talk explains seven steps to sustainability that Kori Ashton learned in her time as the co-founder and CEO of a WordPress shop. Her business grew from couches to a full crew to acquisition in five years. She shares key concepts for driving sales, improving processes, and increasing margins.

June 26, 2020 — Has a client ever wasted your time in a consulting session? Have you ever had a one-hour consultation turn into three? Have you experienced the sinking feeling that happens when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more.

Presentation Slides »

June 26, 2020 — Clients can be the best and worst part of running a WordPress business. This talk suggests strategies and practices to help prevent the most common problems freelancers face with clients.

Presentation Slides »