September 21, 2022 — This lightning talk provides a firsthand account of an agency owner’s journey building a WordPress-based business.

September 13, 2022 — This talk explains why it’s so hard to move your businesses forward while you’re busy with client work. Learn a strategy to address this very common issue, and find the motivation to make it happen.

July 26, 2022 — The talk shares the challenges faced by the presenter while starting More Jersey: a video-first media start-up.

Topics include:
* Building a local brand
* Setting accessibility standards
* Developing custom WordPress Gutenberg Blocks
* Leveraging free content publishing tools
* Publishing priorities: website first and social media second

December 28, 2021 — This talk shares some agency insights about rationales for making websites accessible and offers practical tips such as accessibility insurance and tax credits.

August 29, 2021 — In this talk, two agency owners advocate the benefits of collaboration and share how collaboration helped their businesses during the pandemic.

January 20, 2021 — This talk explains how to stabilize your business with a growing stream of recurring income. Learn why recurring income is crucial and how to offer WordPress management plans as a recurring revenue product.

January 18, 2021 — This talk explains seven steps to sustainability that Kori Ashton learned in her time as the co-founder and CEO of a WordPress shop. Her business grew from couches to a full crew to acquisition in five years. She shares key concepts for driving sales, improving processes, and increasing margins.

June 26, 2020 — Has a client ever wasted your time in a consulting session? Have you ever had a one-hour consultation turn into three? Have you experienced the sinking feeling that happens when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more.

Presentation Slides »

June 26, 2020 — Clients can be the best and worst part of running a WordPress business. This talk suggests strategies and practices to help prevent the most common problems freelancers face with clients.

Presentation Slides »

June 21, 2020 — As business owners, we have big goals and dreams. To build a team, to launch a new product, to craft a business that works for us vs us being a slave to it. Yet with all the noise of daily to-dos, the distraction of shiny objects, and the world telling us what we “should” be doing vs what we want to be doing it’s no wonder we stay stuck.
In this talk, Jocelyn will explore the habitual patterns that keep us stuck and self-sabotaging our success. You will learn how to determine what you really want in your business, how to chart a course to get there, how to stay laser-focussed, and, ultimately, create a business you love.