January 20, 2021 — This talk explains how to stabilize your business with a growing stream of recurring income. Learn why recurring income is crucial and how to offer WordPress management plans as a recurring revenue product.

January 18, 2021 — This talk explains seven steps to sustainability that Kori Ashton learned in her time as the co-founder and CEO of a WordPress shop. Her business grew from couches to a full crew to acquisition in five years. She shares key concepts for driving sales, improving processes, and increasing margins.

June 26, 2020 — Has a client ever wasted your time in a consulting session? Have you ever had a one-hour consultation turn into three? Have you experienced the sinking feeling that happens when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more.

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June 26, 2020 — Clients can be the best and worst part of running a WordPress business. This talk suggests strategies and practices to help prevent the most common problems freelancers face with clients.

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June 19, 2020 — This talk recommends five essential questions to ask on a sales call. Make better use of your time and improve your chances of success.

June 17, 2020 — Are you working hard trying to grow your agency / freelance business but things just aren’t gaining momentum? Let’s look at seven steps to sustainability that I’ve learned in my time as the co-founder and CEO of a WordPress shop. We grew from our couches to a full crew to acquisition in just five short years. I’ll share these key concepts with you in hopes of helping you drive sales, improve process, and increase your margins. If you’re a project away from dusting off your resume to get a “real job” – attend this workshop to see if you can make impactful changes to keep your entrepreneurial dream alive!

June 6, 2020 — Education doesn’t stop at the textbook. In fact, it rarely even starts there. The best education is in life experiences. But you have to learn how to recognize them. There is a lesson in everything. This talk explores how you can grow from the most unlikely of places.

January 24, 2019 — “There is no one “right way” to build an Agency. There is only the solution that works best for you!

This talk will explore the pitfalls and growing pains that come with the transition from Freelancer to Agency owner. From not knowing how long tasks really takes to the unexpected expense of management tools and lost billable hours. It will also share both online & online resources as there is great power in learning from those that have gone before.

Views will learn that there are a vary ways to grow your team from US based to oversees; contractor to employee to strategic partner. The possibilities are endless. They will leave this talk inspired with the knowledge that they can grow their business their way!”

June 21, 2017 — Taking that first step from working as a freelancer to making your first hire and becoming an agency is an exciting but daunting step. In this talk I will explain how I accidentally started an agency and strategically grew my WordPress specialist agency from myself to over 40 people over the course of 5 years with minimum staff turnover.

I will cover:

– How and when to make hires
– Where to find new employees (from developers to operations)
– How to create a company culture
– How you can ensure your employees are on board for the long run

May 30, 2017 — Taking that first step from working as a freelancer to making your first hire and becoming an agency is an exciting but daunting step. In this talk I will explain how I accidentally started an agency and strategically grew my WordPress specialist agency from myself to over 40 people over the course of 5 years with minimum staff turnover.
I will cover:

How and when to make hires
Where to find new employees (from developers to operations)
How to create a company culture
How you can ensure your employees are on board for the long run