January 27, 2019 — (Hiss in Audio)

“Freelance to Agency: How To Make The Leap This talk is geared towards freelancers who are ready to turn their small business into a full agency. We will go over some of the basics and necessary steps to incorporate a business, and give some tips and advice for freelancers with the entrepreneur bug. This talk is a bit different from many “”how to start a business”” talks, as we will discuss some of the critical support systems needed, and mindset changes that need to take place, when shifting your company from a freelance business to a full agency. A quick rundown of what will be in the speech:

How to stop thinking like a freelancer.

Defining your staff.

Learning to delegate.

LLC vs S-Corp vs Corp: What you need to know, where to file, and how to find legal resources.

Finding the right support system of professionals to get your business started on the right foot.

Increasing prices to pay for your bottom line.

Find the right team members. An overview of how to hire, who to hire, and how to keep your employees happy.

Things to consider when seeking out an office, or location to headquarter your business.

Goal setting: think toward the future.”

January 8, 2019 — I’d like to do a talk about how I started, built, and grew my own WordPress agency. Unity is a completely bootstrapped business (no startup funding) that I founded in 2016. Since then, I’ve grown the business to 4 full-time employees. At the beginning of 2018, we became a Certified B Corp.

December 2, 2018 — This the story of Rocket Lift, a Portland-based WordPress agency founded in 2011 and shut down in 2017: How and why it closed — what we did well, lessons learned along the way, and our process of deciding to shut down — shared so other WordPress businesses and freelancers can learn from our experience.

February 7, 2018 — Explore actionable items to kick start your WordPress side hustle, allowing you to pursue creative passion projects, expand your skill set, build your freelance or live out entrepreneurial dreams. This talk covers a thorough list of dos and don’ts, resources, project management tips and how to successfully build and maintain strong client relationships so you’ll be ready for your next step. Peppered with personal, relatable stories of how Katie lived and breathed the process from going in-house, freelance as a side gig to full time and now running a successful boutique agency.

August 15, 2017 — In HBO’s documentary “Becoming Warren Buffett”, there’s a scene where Buffett and Bill Gates were both asked to write down on a piece of paper the one thing that they each felt contributed most to their success. Surely enough, Buffett and Gates had written the same word down on their respective papers: Focus.

Now, when I talk about “focus”, I don’t claim to know how to avoid multitasking or how to ignore distractions like social media, news, politics and other noise that gets in the way of productivity. I could use a lot of help there.

But what I’ve done successfully and what I will discuss is how to focus your business.

As far as I know, they don’t teach a lot of this stuff in college. (I can’t be 100% certain, as I didn’t spend much time there before dropping out). I spent the first 10 years of emagine’s history kind of flailing – trying to be everything to everyone, anything to anyone. I managed and did fine, but only once I started to focus did the business take a significant turn for the better.

I will cover the importance of (and how to) focus on:

Your strengths
Your core markets/industries
A core technology/platform (presumedly WordPress)
The clients you already have who help – not hurt – your business
The types of projects that are profitable for you (stay within your wheelhouse)
The path to achieving your goals (without getting distracted by day-to-day challenges)
Working with the right People
Working on your business, not in your business
Your life. Health. Relationships
Your numbers
Your differentiating value
Your long-range vision
Sounds like a lot I know. And it is.

But it’s really not that hard. And once you can confidently say that you’re laser-focused on everything I’ve outlined here, trust me when I tell you that you’ll have dramatically improved your business, your earnings and your lifestyle.

August 5, 2017 — This panel helps to convey what it takes to build an agency from scratch or a few freelancers. How does one get an agency started? What are the things you need before or as you start? What are the biggest keys to success and the toughest lessons to remember?

August 5, 2017 — Yuvraj is a Happiness Engineer at Automattic, the company behind WordPress.com. He currently supports customers using WooCommerce, at Automattic, and has been using WooCommerce, ever since it was launched in 2011. He has handcrafted more than 75 websites using WooCommerce.

In his talk, Yuvraj will share his experience in running design agency successfully for 7 years. He will also be sharing his insights on running an agency, that will help newbies and current developers transition from being freelancers to starting their own business.

June 29, 2017 — Evermade was founded in 2011 by four guys. Today we are group of 20 people – half of whom are developers. In the beginning we did everything from photography to USB-drivers. In 2012 we agreed that WordPress is basically useless and we decided to focus on ExpressionEngine. After a year – and some pain – we changed our minds and decided to focus on WordPress.

We lost a few developers during this hassle but but soon after our shift of focus to WordPress we started to grow. With new developers coming in we had to abandon our current way of working and really rethink how should we work together as a team.

In my presentation, I will talk about the pain of growing and the challenges we faced when doing so.

Presentation Slides »

May 7, 2017

December 21, 2016 — How to grow from a one-man-band into an agency. Taking the leap and loving it.

Building a team, how, who and what to look out for
Attracting and retaining great clients
Selling professionally and effectively
Avoiding bad clients
Managing Projects effectively
Developing a culture
Celebrate the wins
Learn from the mistakes

Presentation Slides »