November 11, 2017 — Producing great content is just the start. Reaching your intended audience is the next critical part.
WordPress is not just the ultimate platform for content creation, it can be leveraged in many different ways to build that important reach – through social and email integration and more.
Over the past 8 years, I’ve used WordPress in ways that build those connections, starting with No Treble (a site for bass players). I’ve learned what it takes to get content shared across the social web, how to use WordPress’s incredible built-in features (like category feeds) to generate relevant, high engagement email newsletters and more. I’ve since applied this learning to several client sites with similar success.
No Treble grew to be (and continues to be) the most read publication for bass players in the world (online or off). We’ve been able to shape WordPress into something that has grown our Facebook audience to over 272,000 fans, and we send out 90,000+ emails each month – all triggered by the content we publish on WordPress.
October 10, 2017 — Most, not all bloggers hit the dreaded wall called Bloggers Block. You blog, but you either fall into one of the following:
1. You’ve reached a plateau with your site, and just cannot seem to write any more.
2. You really are not sure what you can cover on your site. (For those with businesses, you might be scared of spamming.)
3. You are afraid you might be copying other sites in your niche, that may be covering the same topics.
4. Juggling family or personal issues.
There’s a solution for all of these!
I am going to go over some tips to help you overcome Blogger’s Block, and get you to think outside the box when coming up with loads of topics for you. Don’t let search results scare you- your blog voice and your knowledge can do wonders for you!
October 8, 2017 — Just as an occasional Tweet is not a social media campaign, having a blog doesn’t mean that you’re doing content marketing. While blogging is a key component, a weekly blog post probably isn’t enough by itself to give your business the boost you want. Let’s talk about strategy, branding, and developing a killer content marketing plan with your WordPress blog at the core of it all.
September 28, 2017 — This practical talk covers the top tips for creating site and blog content that’s built to attract traffic, is compelling and persuasive, and can help you build a subscriber base and/or generate leads for your business.