‘brand’ Videos

  • John Centofanti: Brand Positioning – Growing Your Business by Finding Your Niche

    WordCamp Kent 2017Speaker: John Centofanti

    July 10, 2017 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients.

    This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing.

  • Nathan Weller: 7 Keys to an Effective Content Strategy

    WordCamp San Diego 2017Speaker: Nathan Weller

    May 6, 2017 — In this talk Nathan B. Weller will outline and explain the seven essential elements every content strategy should consist of and provide a blueprint for creating your own.

  • Eric Kuznacic: Brand-building with Social Media

    WordCamp Waukesha 2017Speaker: Eric Kuznacic

    February 7, 2017 — Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).

    Presentation Slides »

  • Cody Landefeld: Build a WooCommerce Store

    WordCamp Los Angeles 2016Speaker: Cody Landefeld

    October 8, 2016 — Even if you’re not trying to compete with Amazon, it’s good to know your customers and competition. While building your WooCommerce store you’ll want to know some items to consider that will help you to build a meaningful brand that your customers will be loyal to.

    In this session we’ll touch on tactical items you can include on your site/store to increase customer loyalty

    Presentation Slides »

  • Carl Alexander: Developers – Teach Everything You Know

    WordCamp Miami 2016Speaker: Carl Alexander

    April 10, 2016 — Take a moment to think about who you trust online. What do they have in common? There’s a good chance that they thought you something valuable. That’s how you remember them and it’s also why you trust them.

    That trust that you have in them can translate to different things. Sure, they might want to sell you something. But it doesn’t have. You might want to hire them to work on a project or your company because you respect their opinion. You might want to use their open source project because you trust their coding ability.

    All these benefits came from teaching you something valuable. And the good news is that you can do this too! You have unique insights that you can share that can be of value to others. Are you ready to start!?

    Perfect, then this talk is for you! It’ll look at some of the obstacles that you’ll face on your journey into teaching. You’ll see how you can overcome them so that you can start building trust online.

    Presentation Slides »