‘brand’ Videos

  • Chip Edwards: What Does your Brand Look Like in a Voice-first World?

    Chip Edwards: What Does your Brand Look Like in a Voice-first World?

    WordCamp Phoenix 2020Speaker: Chip Edwards

    June 18, 2020 — In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

  • William Jackson: Use WordPress to Build Your Brand and Share Your Authentic Voice

    William Jackson: Use WordPress to Build Your Brand and Share Your Authentic Voice

    WordCamp Santa Clarita 2020Speaker: William Jackson

    May 30, 2020 — There is a growing need for the creation of diverse content from diverse backgrounds. For people of gender, generation, color, culture, and passions to build their brands and tell their authentic stories. To share their experiences and to encourage the need for the ability to speak, write, teach, and deliver transformative content that tells a story. WordPress can help define the need for inclusiveness for men and women and build a Brand following. The stories from the diverse backgrounds of men and women, boys and girls, culturally diverse backgrounds, gender-neutral to gender-specific can be told.

  • Ros Juan: Hu U? (Building Your Personal Brand)

    Ros Juan: Hu U? (Building Your Personal Brand)

    WordCamp Manila 2018Speaker: Ros Juan

    October 31, 2019 — Ros Juan, a longtime WordPress user, talks about building your personal brand.

  • Loxley Browne: You Built a Website… Now What!?! How to Publicize Your Brand.

    Loxley Browne: You Built a Website… Now What!?! How to Publicize Your Brand.

    WordCamp Riverside 2018Speaker: Loxley Browne

    September 15, 2019 — With over 1.8 BILLION websites on the web, how do you make yours stand apart from the others? Solid tips from an experienced Public Relations and Publicity Pro will help you develop your brand online with organic growth.

  • Chip Edwards: What Does Your Brand Look Like in a Voice First World-

    Chip Edwards: What Does Your Brand Look Like in a Voice First World-

    WordCamp Atlanta 2019Speaker: Chip Edwards

    June 26, 2019 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

  • William Jackson: Strategies Beyond SEO and Google to Build Your Brand and Market Your Social Media Awesomeness

    William Jackson: Strategies Beyond SEO and Google to Build Your Brand and Market Your Social Media Awesomeness

    WordCamp Birmingham 2018Speaker: William Jackson

    January 2, 2019 — The discussion topics will range in areas of:

    The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.
    How to connect across generational lines for increased engagement.
    Defining and understanding the dynamics of SoLoMoCo Social engagement, Local activism, Mobile digital technology, Community perceptions and expectations.
    Accepting diversity in gender, culture, generational usage of technology and age is a good thing.
    Applying new learning to be a digital leader on and offline.
    Don’t rely just on SEO, conventional marketing, and analytics.

    The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Content creators and digital innovators must be aware of the perceptions of others that are viewing, reading, digesting, comprehending and enjoying content.

    Social Media is designed to be engaging, fun and embracing the diversity of thinking.

    Everyone has the potential to be awesome on social media because of their authentic content.

  • William Jackson: How to be Dope and Lit on Social Media – Be an Online Community Activist

    William Jackson: How to be Dope and Lit on Social Media – Be an Online Community Activist

    WordCamp D.C. 2017Speaker: William Jackson

    November 11, 2017 — Now that you have a WordPress site and your blogging what are you going to do with it? Deciding on what to blog on is not as complicated as it sounds. Determine what you are passionate about, think about what your excited about in your community and how you can bring about engagement and collaboration.

    You have a voice that needs to be heard and using WordPress is an awesome tool to use. Creating a Brand is a promise that your content is important and an invitation to not only follow, but to be engaged, involved, contributory and active.

    Bill Gates stated, “content is king,” and content runs the world. “How to be Dope and Lit on Social Media” is a way to share dynamic and diverse content that inspires and motivates: to move people to go beyond their every day lives and engage to bring change. Every person has a voice and that voice deserves to be heard using the diversity of platforms, tools and digital devices available.

  • Laura Willis: Creating Your Personal Brand - The Power of Connection and Communication for Success

    Laura Willis: Creating Your Personal Brand – The Power of Connection and Communication for Success

    WordCamp Boston 2017Speaker: Laura Willis

    August 16, 2017 — Are you ready to take your next step, and want to have a competitive edge? Do you want to do more work that you love, and have more success while doing it? Do you want to thrive in your current job? Learn how uncovering your personal brand can have a direct impact on getting more of what you want – it’s a combination of art and science.

    In this interactive session you’ll learn:

    What a personal brand is and why it’s important
    Why passion is critical – and contagious
    Who your “target audience” is and the value you bring to them
    Identify how you “show up”and the perception you create
    How to apply the science and power of connection
    When you uncover your authentic personal brand, you get clearer about the vision you have for your life, how you want to live it and achieve it.

  • John Centofanti: Brand Positioning - Growing Your Business by Finding Your Niche

    John Centofanti: Brand Positioning – Growing Your Business by Finding Your Niche

    WordCamp Kent 2017Speaker: John Centofanti

    July 10, 2017 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients.

    This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing.

  • Nathan Weller: 7 Keys to an Effective Content Strategy

    Nathan Weller: 7 Keys to an Effective Content Strategy

    WordCamp San Diego 2017Speaker: Nathan Weller

    May 6, 2017 — In this talk Nathan B. Weller will outline and explain the seven essential elements every content strategy should consist of and provide a blueprint for creating your own.