June 8, 2015 — This talk is about the different options out there, your clients’ learning styles, and how to better understand what your clients need while making sure they are comfortable moving forward. And the most common needs people have when looking for support and documentation, as well as strategies for making your documentation easier for your customers to understand.

June 7, 2015 — Marketing yourself or your business can be really scary when you’re an introvert who is more comfortable in front of a computer than in front of real people.
There are a lot of introverted folks in the WordPress community looking for freelance jobs, employment, or quality contractors to hire, yet many of us feel scared, directionless, isolated, overwhelmed, and hungry for work.
I share my experience growing from a timid one-person freelance shop to a more confident team of nine great people, including practical tactics for in-person networking, working with freelancers, finding the right fit, and community participation.

May 29, 2015 — WordPress can generate all sorts of interesting content dynamically, but if you want speed and scalability, you should be smart about caching. Don’t make WordPress do work twice when it can do it once. In this focused talk, Mark Jaquith talks about caching strategies from basic to advanced.

Presentation Slides »

May 8, 2015 — Driven by passion and a desire to be our own bosses, oftentimes we struggle with the financial aspects of running a sustainable freelance-based business. This talk discusses setting financial goals, budgeting, accounting for time, and consistently measuring and analyzing financial data to ensure we’re setting ourselves up for longevity and growth while we serve our clients well.

April 8, 2015 — Starting an online business comes with many decisions, some of which you—or your client—may not know you need to make. These decisions will directly influence the direction you take in the design of their ecommerce site and ultimately determine how successful (and profitable) your customer is.

April 1, 2015 — Getting past yourself – from hiring a second employee, to asking for help, to having your vision…adjusted…is all part of the challenge of growing a company. Come hear my story, with tips for those looking to grow their business past themselves.

March 30, 2015 — This session teaches you how to take a simple WordPress website and build a profitable location independent online business. It teaches you how to get traffic, what products and services to create, how to market them and how to scale. It teach you how I’ve used these strategies to build a business that supported our family’s move from Wisconsin to Maui!

March 30, 2015 — A discussion with four agency owners in a moderated panel. Learn what makes them tick.

March 24, 2015 — The Business of Plugins

March 17, 2015 — Arjun Singh Thakuri discusses how to start a WordPress Theme/Plugin Business. How to take an idea, do an assessment and progress to a finished product.