August 22, 2018 — Hosted by Bret Phillips, this panel will feature three successful business owners that specialize in building WordPress websites for different markets and client sizes.

The purpose of this panel is to help dissect the process of pricing your work so that you can continue to offer great value to your clients while staying profitable.

Freelancers will get a better understand of their own value and where to start.

Agencies and other staffed businesses will understand how to take profit into account when
pricing larger projects with many ‘unknowns’.

August 19, 2018 — You don’t need to be a coder to run a WordPress plugin business, but it has implications (and opportunities).

Ben Ramsden shares his journey since 2014 with GFChart, a premium extension to Gravity Forms.

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August 17, 2018 — Learn the steps Alex took to set up his business so he could delegate anything from billing to entire programming projects to other freelance professionals.

August 9, 2018 — We all get those emails and phone calls. Well at least Peter does, just about every single day of the week.

This presentation is about how you can actually make them work for you. He’s been travelling back and forth between Australia and South East Asia for the last two years on what people seem to thing is a really long vacation (Just take a peak at his Instagram feed), but in reality, He’s been working with his off shore development team, training them up, getting to know them better, understanding how they best work so that they all get the best outcome possible in regards to leveraging the skills of developers from South East Asia.

July 30, 2018 — A “lessons learned” talk from the perspective of trying to get a full-time WordPress based business going. In this session, Wesley will be going over the highs and lows of starting a WordPress based business and the freedom that it can bring. Wesley will share some of the hurdles he faced and how he successfully overcame them to be on the way to establishing full-time income through WordPress. This talk will cover topics like market focus, team building, pricing strategies, time management, reoccurring revenue, and more.

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July 27, 2018 — We will discuss topics such as:

Limiting your legal liability with Privacy Policy and Terms of Use. Opting in for greater enforceability. Designating an Agent for DMCA protections.

Trademark/Copyright – notice, protections afforded, filing fees, strategy

Can you charge additional fees for clients that pay by credit card. How much can you charge for a late fee.

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July 25, 2018 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.

This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.

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July 12, 2018 — Planning allows you to grow strategically, be prepared for setbacks, and prioritize your time. Would you be surprised if I told you that that’s also the definition of financial forecasting?

In this talk, we’ll take some really complicated topics in the world of financial forecasting and break them down into ultra-simple ideas using contexts that we, as developers or marketers, actually understand. You will walk away being able to define qualitative vs. quantitative forecasting, the Delphi method, regression-based analysis, moving averages and exponential smoothing, but all in the context of WordPress business-specific applications.

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July 12, 2018 — There are 28 Million small businesses that drive the American economy, 46% of small businesses have no websites. Cities are collections of neighborhoods – and neighborhoods are powered by small business. From coffee shop owners to fitness instructors the people we see in storefronts are building and reinforcing the unique character of our cities. Come listen to how WordPress.com and local independent developers are telling the stories of local small businesses in 2-hour increments. Come and join the revolution.

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July 8, 2018 — It’s hard to make the change from being a solopreneur to taking the first steps in partnering or hiring and broadening your team. In this talk, we will walk you through the self preparation and tactical best practices to take the first baby steps, walking and then running for both partnering with other freelancers and hiring your first team. We’ll cover how to prepare yourself and your business for an expansion and how to architect the type of team you need. We’ll emphasize the practical “how tos” you’ll need for each step.

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