July 12, 2018 — Planning allows you to grow strategically, be prepared for setbacks, and prioritize your time. Would you be surprised if I told you that that’s also the definition of financial forecasting?

In this talk, we’ll take some really complicated topics in the world of financial forecasting and break them down into ultra-simple ideas using contexts that we, as developers or marketers, actually understand. You will walk away being able to define qualitative vs. quantitative forecasting, the Delphi method, regression-based analysis, moving averages and exponential smoothing, but all in the context of WordPress business-specific applications.

Presentation Slides »

July 12, 2018 — There are 28 Million small businesses that drive the American economy, 46% of small businesses have no websites. Cities are collections of neighborhoods – and neighborhoods are powered by small business. From coffee shop owners to fitness instructors the people we see in storefronts are building and reinforcing the unique character of our cities. Come listen to how WordPress.com and local independent developers are telling the stories of local small businesses in 2-hour increments. Come and join the revolution.

Presentation Slides »

July 8, 2018 — It’s hard to make the change from being a solopreneur to taking the first steps in partnering or hiring and broadening your team. In this talk, we will walk you through the self preparation and tactical best practices to take the first baby steps, walking and then running for both partnering with other freelancers and hiring your first team. We’ll cover how to prepare yourself and your business for an expansion and how to architect the type of team you need. We’ll emphasize the practical “how tos” you’ll need for each step.

Presentation Slides »

July 6, 2018 — Many people want to be freelance but for some reasons don’t dare to give the necessary steps to make that dream come true. I perfectly understand them, I felt uncertainty and fear too. After two failed attempts to become a freelancer I tried again and I made it.

With this talk I want to show you which were those 10 steps I followed to become a Freelance WordPress Developer. It’s not a magic formula, but with your effort and dedication, it can give you some ideas to reach the desired labor freedom.

Presentation Slides »

June 20, 2018 — This happens a lot at formal networking events, but it happens even more frequently at WordCamp. Do you feel intimidated when it’s time to give your “30 second commercial”? Do you run out of things to talk about once you’ve exchanged names?

Effective networking is an important part of building your WordPress business. This presentation will help you get past the “grip and grin” stigma that people associate with networking and cover some ways that you can get the most out of mixing it up at networking groups, “business after hours” meetups, and of course the Hallway Track at conferences like WordCamp. Whether your an introvert or an extrovert, you’re sure to pick up a thing or two.

June 17, 2018 — What if getting more good clients for your business was as simple as casting a spell? Mikel Bruce, will share proven marketing and sales tips on how to conjure up & charm more ideal clients for your business… and how to elude those evil projects that drain your resources & time.

June 11, 2018 — Every time I meet with a potential client they have the biggest dreams in the world about what they want to do with their website, how they expect their websites to function, and all the money they’re going to make – this month! They think they’re SO close… All they need is “a little SEO” to get them over the top.

They’re wrong. 9 times out of 10, even the biggest and most long-standing business website is missing many of the very basic business requirements – both on the website and throughout the business’s online profiles, listings and other assets.

Before you blog for your business, make sure to take care of all the fundamentals so your blog can provide the biggest benefit for potential customers and to your your business.

This session covers all the things that are commonly (and some uncommon things) missing from most business websites.

Presentation Slides »

June 11, 2018 — So what is a value ladder? Don’t worry, I won’t wait until the end to tell you: A value ladder is a way to structure YOUR BUSINESS to appeal to the different phases of YOUR CLIENT’S business growth. In this session I will teach how to: 1) Nail down the key components of a value ladder and apply it to your own business model 2) Use value ladders when building quotes to generate more revenue 3) Break down your CLIENT’S value ladder and lead to larger projects for YOU

Presentation Slides »

June 11, 2018 — If you’re ready to launch or grow your freelance business…

I’m ready to show you how!

In this session, I will give you the essential information needed to launch and build a thriving freelance business.

I will show you how to assess your skills and value proposition in the market and we will discuss how to price your services accordingly.

I will show you how to find (and land) great clients that will help you build longterm success.

Finally, I will also show you how to look inside yourself and ignite the passion within. I will help you find your sweet spot as a freelancer that will not only help you find great work that’s profitable, but will help you realize even greater personal fulfillment and satisfaction.

So, if you’re serious about launching or building your freelance business…

Join me for this session!

Presentation Slides »

June 11, 2018 — Just because WordPress is the best web platform available AND your de facto choice to provide web and marketing services doesn’t make selling it any easier. “Selling WordPress” will show you if, when and how to talk about the platform, how to include it in your “sales pitch,” and (gasp!) when to leave it out of the conversation. Scott will show you how to “stop selling,” raise your prices, improve your bottom line, value yourself and still – be an everyday WORDPRESS HERO to your customers. Know what to say every time when you get the dreaded: “so what do you charge for a website?” Come with questions, leave empowered. Take your business to the next level.

Presentation Slides »