December 30, 2023 — You can’t know everything going into a digital development project. Almost everything we do, and every problem we face, is a direct result of these gaps in our knowledge and the risks they create.

This talk suggests an approach to account for this gap. Learn how to use tools and techniques to deliver better results.

December 18, 2023 — An introduction to business storytelling and how to do it right.
How do you tell stories in a way that both people and search engines will love? What are the main types of storytelling? What role does WordPress play in this storytelling ecosystem and how does it help us create and tell compelling stories? In this half-hour presentation, Ivana answers these questions, providing participants with specific knowledge and tools to tell their stories online.

December 10, 2023 — Learn how a one-person agency manages (and grows) 450+ websites. Hear lessons learned from 20+ years of website development and business management.

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November 18, 2023 — Even if selling your WordPress website is not top of mind for you today, every content creator should have an exit strategy. Many online business owners and WordPress publishers do not realize that they are working in ways that are actually lowering the future resale value of their websites.

Business Intermediary Chelsea Clarke explains what makes a website attractive to buyers. Walk away with a clear guideline to prime your website for a profitable exit.

October 22, 2023 — We are well aware of the immense possibilities that WordPress offers, yet convincing large businesses to embrace its capabilities can be a rewarding challenge. Together, we will delve into proven strategies to confidently present WordPress as the ideal solution for enterprise-level projects. Discover valuable insights on addressing objections, showcasing WordPress’s enterprise-ready features, and effectively demonstrating its ability to exceed the most demanding business needs. Let’s make WordPress the go-to choice for businesses of all scales.

October 15, 2023 — This talk explains how to find your perspective in the world of User Experience (UX). Learn how to use UX to create products that truly impact peoples lives for the better.

October 13, 2023 — In the past couple of years, there has been an increase in the number of WordPress businesses raising capital.

This talk explains how to decide if raising capital is right for your business, what options you have, how to go about the process, and what to look out for. Hint: bringing on outside investors isn’t always right, but it can sometimes help accelerate your business and impact.

October 13, 2023 — Cultural Intelligence (CQ) is the capacity to work with people who are not like you.

The business ecosystem around WordPress is multicultural and distributed.

While global business speaks English, it can be challenging to understand what others are trying to communicate. Remote companies operating in different regions often struggle to effectively implementing practices that work well for everyone.

How do you navigate the minefield of culture-based misunderstanding?

This talk identifies some of the big invisible boundaries of global business and suggests ways to bridge them.

The presentation is based on the experience of a former Make WordPress rookie who joined the Polyglots team consisting of 20 000 contributors speaking 200 languages, and then found herself resource managing a team of 50 engineers and project managers across APAC, Americas, and EMEA.

September 30, 2023 — There is so much to know these days. And so much to track. So much to test. Big companies have made it seem so easy to just “buy” traffic and customers. We’re slowly becoming blind to what it actually is that builds great businesses. It is not you testing the emoji in that subject line of your newsletter. Nor is it the amount of money you spend on advertising.

Everyone is leaking energy, time and resources focusing on, and optimizing, the wrong things. In this talk, I’ll show you what it is you should be focusing on, and what you should be optimizing. Time to get that energy and those resources back and spend them on the things that will make your business thrive!

September 20, 2023 — La vente en ligne a été renforcée par la crise sanitaire. En 2020, 86% de la population suisse a fait des achats en ligne, soit 12% de plus qu’en 2019.

Toutefois, générer des ventes sur internet nécessite une bonne connaissance des leviers digitaux. À ce titre, l’optimisation du taux de conversion d’un site eCommerce est devenu un élément indispensable pour une stratégie marketing efficace.

Découvrez une série d’optimisations (faciles à mettre en place) pour optimiser un site eCommerce et booster les ventes en ligne.

Presentation Slides »