May 5, 2018 — Further, I shall talk about the things to be considered to maintain a network installation running 100s of Multisite sites and scale them effectively and what tools and plugins are available that eases the workflow. Finally to add on, I shall go one level higher and touch the topic about network of networks and how to setup a network of networks and maintain it effectively.

All in all the idea behind talk is to educate about maintaining a network and network of networks effectively on WordPress.

April 27, 2018

April 27, 2018 — Dre Armeda, veteran and successful businessman, will give WordCamp San Diego’s keynote talk on Sunday April 15th at 11:00am. This talk will allow you to not only listen to his experiences, but also dive into your own, as you experience your own transition.

In his words:

“I certainly want to bridge stories about my military career, how that was a foundation of learning and persistence, and how it lead me to my experiences in business, entrepreneurship and so on. Embracing change and understanding pivots are necessary.”

April 22, 2018 — La construcción de un negocio exitoso y aprovechar nuevas oportunidades de negocio gracias a un producto totalmente open source no es una utopía, sino una realidad, especialmente para aquellos que logren tener una perspectiva adecuada.

En esta charla, Nando dará una visión general sobre los nuevos modos de hacer negocio a través de WordPress, una plataforma que a día de hoy mueve miles de millones y emplea a cientos de miles en todo el mundo.

April 17, 2018 — When you started your web design company you fantasized about doing all day the one thing you love most: creating beautiful websites, writing code and making the internet a better place. Fast forward a few years: you love and appreciate most of your customers.

However, every once in a while you get a client that drives you bananas! Shitty clients can drain your creativity, make your life difficult and take a lot of your time. They are every business owner’s nightmare and almost everyone in the web development has an outrageous “client from hell” story to tell.

That’s why we need to develop a “shitty client radar” for pre-screening purposes and learn how to respectfully ‘fire’ a not-so-nice client. Over the years I have worked with many great clients, but some were just beyond reasonable. I have developed a set of tactics which prevented me from ending up in potentially toxic situations.

In this talk I am going to share some of my tactics and get you starting on developing your own “shitty client radar” for your WordPress business.

Presentation Slides »

February 27, 2018 — This talk discusses actionable items to better run your business using our company’s financial forecasting model as an example — open sourcing what works.

The underlying foundation of this talk includes our ability to have been operating for the past three years without outside capital, small cash reserves, and almost no debt. This is something most plugin developers can relate to. In other words, you don’t need venture capital or 18 hour days to launch a successful plugin.

In this talk I will discuss:
– Working backwards—and what that means
– How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup
– How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
– How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
– How to conservatively project hires of employee, # 4-6 as well as future hires #7-12.
– How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
– How to adjust projections (free v premium) as your business matures

February 27, 2018 — How to start your own company specializing in selling websites to companies and business organisations .Teach on how to start approaching your clients how to implement wordpress tools in your business how to make the most with wordpress to make yourself earn a living and the in depth tricks and tips on how to make use of wordpress to better your service you offer and also how to develop your wordpress skills to better your knowledge of using it and how to start develop your custom Themes and plugins.

Presentation Slides »

February 27, 2018 — It’s common to view your competitors in business as barriers. However, if you shift your thinking to view your competitors as opportunities for collaboration, something unique can happen. In this talk, Tim and I share our experience from partnering with competitors in a crowded niche WordPress market, through “Coopetition”, to help us grow our business to over 7 figures annually and achieve success. In this talk we will be sharing our journey of how working together has helped explode our WordPress business. Through the world’s eyes, the people we partner with are competitors. We’ll be sharing some of the benefits of coopetition, as well as some practical ways that listeners can turn their competition into coopetition.

Presentation Slides »

February 26, 2018 — WordPress has always been about websites, but it’s not just about websites. It’s about freedom and possibility. When we build websites for ourselves and others we are democratizing publishing for everyone regardless of language, ability, or economic wherewithal.

At Automattic, we believe Inclusive Design is essential to this mission. We’re inspired by the work of Kat Holmes and her clear articulation of design as needing to be increasingly inclusive — especially in the technology world.

Inclusive Design is for those who want to make great products for the greatest number of people. A philosophy of openness that matches the freedoms of WordPress, yet also offers a practical approach to growing your business. To reach more people, to find a larger addressable market by recognizing exclusion and learning from diversity. As Kat says, “Solve for one, extend to many.”

In this talk I’ll share the most important principles of Inclusive Design illustrated with stories from product improvements in our work at Automattic for WordPress.com and Jetpack (https://design.blog/inclusive/).

Presentation Slides »

February 25, 2018 — In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium product.

Attendees will learn everything they need to know to market a plugin that people will love, and recommend to others.