December 6, 2011 — One of the keys to a successful social media campaign is consistency. However, like a lot of other business development actions, blogging and social network updates are often pushed to the bottom of the to-do list to make time for more urgent matters. Even worse, they are often avoided altogether out of fear they will become overwhelming. Social media is always on, but you don’t have to be. In this session, attendees decide what social media can and cannot do for their particular business or project. They then go through a process of defining an objective for their blog or social media site and then craft an updating schedule that moves them toward achieving that goal.

November 24, 2011

November 24, 2011

October 25, 2011

September 30, 2011 — Working as a freelance web designer and at several small studios, I’ve gained some experience in designing and marketing websites to small businesses. Since I started using WordPress for most of my websites, I’ve found that the value that independent designers are able to offer their clients increases exponentially.

Pairing WordPress on-site SEO advances with an intelligent and realistic internet marketing campaign will generate new focused leads with minimal upkeep. If you can design beautiful and eye-catching websites and gear them for better search engine visibility, then you’re in business.

September 30, 2011 — WordPress has been greatly improved over the last few releases. Along with interface changes, the release of WordPress 3.0 combined WPMU into the standard version of WordPress. Though the setup seems simple there still are a few added steps to get WordPress Multisite setup and working correctly at the site and server level. Multisite is a great tool for many businesses who have multiple product sites or even multiple storefronts. With some added tricks and a few hacks you can push the limits of Multisite and manage several sites with a little effort.

September 29, 2011 — The number of free and premium themes for WordPress has EXPLODED over the past couple of years. As such, the range of quality and consistency from one theme to another can be enormous.

The theme-ing business has quietly become a multi-million dollar cottage industry where single designers (like myself) are making upwards of $200,000 a year just by releasing themes.

Much has been discussed across the net about design standards, coding best practices, and the ever changing theme environment – I’d like to take the conversation a step further by examining the entire theme-marketplace as a whole and suggesting a ”manifesto” for theme designers.

September 25, 2011

September 20, 2011

September 7, 2011