October 13, 2023 — Every website contains information. Information is the reason that a website exists, so it’s a pity that how that information is organized is often an afterthought.

To be clear, information architecture is ***not*** the same as navigation design! User interfaces (the stuff people see and touch) are just the tip of a very important user experience iceberg. Good information organization starts with a well-designed, future-proof database and high-quality user research. And in WordPress, that means conscious decisions about how and where data is stored, and a solid understanding of the WordPress ecosystem and how the WordPress database actually stores stuff.

Join me to discover the essential tools and techniques that even beginners (whether designer, developer, UX professional, or project manager) can use to turn your next project from mess to success.

October 13, 2023 — Nothing about accessibility means you have to be boring. It just means you’re making your websites better. Just like when we realized there were a ton of different screen sizes to adapt to, it made our websites better for more people to use, accessibility is another way to give more people access to the sites you make.

We stick to conventions and best practices. We ask about audience and cater to their needs. Accessibility is about integrity. It’s about learning the basics, and using each new project as an opportunity to learn something new.

Let’s go over some amazingly creative ways to make fun and accessible websites.

October 13, 2023 — Learn the craft of content creation from someone who has 10,000 YouTube subscribers and 36,000 followers on Instagram (2023).

Topics include recommended habits for consistently creating new content and how to distribute content to multiple platforms and channels.

Find out how to start, and what to consider as you begin creating content for fun, income, or content marketing.

October 13, 2023 — NASA has been working on an ambitious evolution of its digital platforms using WordPress. Hear about the challenges faced by NASA’s web modernization effort and lessons learned building beta.nasa.gov.

July 24, 2023 — Falo sobre como produzir conteúdo que rankeia, mas que também encanta leitores e converte. Deixei o link para a palestra no Youtube. Abraço

January 3, 2023 — Learn how how to validate if blog content is worth converting to video. Find out more about strategies for video SEO and video production.

Video is a huge opportunity to reach new audiences, get more site visitors, and improve Google search results.

December 17, 2022 — Can games, learning theory, and psychology make content more engaging?

This talk shares real-world examples that show how gamification can improve blog posts, online courses, landing pages, membership sites, and more.

This presentation also shows how the block editor makes creating interactive content easier than ever.

December 16, 2022 — Learn how companies are trending towards more realistic and aggressive — and customer-friendly — content strategy.

December 8, 2022 — Learn more about the importance of editor-first content creation experiences. Explore common anti-patterns that cultivate hostile editorial UX. Get practical tips and tricks for building intuitive and easy-to-use content creation tools in the block editor.

December 5, 2022 — SEO (Search Engine Optimization) refers to setting up your site for optimal discoverability through search results. Making sure the text on your site is discoverable is important. But did you know there are steps you can take to make your images more discoverable, too? This is called “Image SEO”.

In this Online Workshop, we’ll be looking at Image SEO best practices for WordPress sites.

Presentation Slides »