‘Content Creation’ Videos

  • David Wang: Content Creation and Distribution in WordPress 5.0

    David Wang: Content Creation and Distribution in WordPress 5.0

    WordCamp Kuala Lumpur 2018Speaker: David Wang

    February 7, 2019 — A new age of WordPress is upon us, and a better way to create and distribute rich content has (finally) arrived.

    For far too long, WordPress content has been encapsulated within a box, having to rely on shortcodes, TinyMCE plugins and other hacks in order to create captivating experiences.

    Now, with Gutenberg and WordPress 5.0, all of this changes. No longer are content creators required to conform to the limitations of the box; instead, these writers now have a blank canvas on which to explore their ideas as they create content, much the same way a painter ideates through a masterpiece.

    Presentation Slides »

  • Nakeesha Charles: How To Write for the Web

    Nakeesha Charles: How To Write for the Web

    WordCamp Miami 2018Speaker: Nakeesha Charles

    January 23, 2019 — In this talk Nakeesha will speak about format and tips for writers developing content for the web. Her talk with focus on creation of interesting thought provoking content in an easily digestible format for the web reader. A discussion regarding the best strategies for increasing the popularity of post and utilizing writing as a marketing tool will be included.

    Presentation Slides »

  • Omar Reiss: The new way to WordPress

    Omar Reiss: The new way to WordPress

    WordCamp Bari 2018Speaker: Omar Reiss

    May 16, 2018 — In this talk I’ll give a demo of the new editor, explain what’s about to change and reflect on the opportunities and risks this entails.

    After this talk, you will have a better understanding of…
    – how the process of content creation in WordPress is going to change.
    – what could break if you have plugins installed which add functionality to the post edit screen.
    – the potential (business) opportunities related to the big changes that are coming.

    Presentation Slides »

  • Rodolfo Melogli: The 10 Commandments of Content Marketing

    Rodolfo Melogli: The 10 Commandments of Content Marketing

    WordCamp Rome 2017Speaker: Rodolfo Melogli

    April 24, 2018 — In 5 years of creating content on my WordPress website I’ve seen it all.

    During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads.

    In this presentation, I’ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I’ll proceed to list the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

    In the final part of the talk, each commandment will be “translated” into WordPress. I will recommend plugins and WordPress strategies to implement the whole system – in fact, I’d consider this a failure unless you go back to your office and take action!

    Presentation Slides »

  • Nicole Kohler: What I Learned from 200 Posts, 600 Comments, and 2 Broken Laptops

    Nicole Kohler: What I Learned from 200 Posts, 600 Comments, and 2 Broken Laptops

    WordCamp US 2017Speaker: Nicole Kohler

    December 10, 2017 — In my more than two years serving as the content creator for WooCommerce, I wrote 200 posts, responded to over 600 comments, and literally wore out an Macbook keyboard to the point of failure. (Eat your heart out, George R.R. Martin.)

    I’ve learned three valuable lessons while writing for a business of Woo’s size that I’d like to share:

    1. Never, ever fully commit to a publish date if you can help it — people get sick, writers don’t deliver, and unexpected things will happen.
    2. Commenters are going to test your patience — always be kind, always think of their intent, and look for the gems (the funny ones/the helpers).
    3. Writing content for a business is not easy, but it is rewarding. Lots of examples to share here: people recognizing/thanking me at WordCamps, getting comments weeks later saying “I did this and it worked!” and knowing you’re making it easier for someone to succeed.

  • Stella Njogo: Stop trying to become viral, become vital. Here's how with WordPress

    Stella Njogo: Stop trying to become viral, become vital. Here’s how with WordPress

    WordCamp Nairobi 2017, WordCamp NairobiSpeaker: Stella Njogo

    November 16, 2017 — Going viral has been the holy grail of content creators and we should realise that there is room for everyone, but not just at the top. There are several ways to become successful in content creation and it’s about time we explored them all. Let’s change the game.

    Presentation Slides »

  • Maura Webster: Content Creation - The Real Deal

    Maura Webster: Content Creation – The Real Deal

    WordCamp Boston 2017Speaker: Maura Webster

    August 14, 2017 — Your WordPress site is up and running. It’s gorgeous. You love it… Now what?

    Many business owners and bloggers get to this point…and then panic. What next? What do I do? Who wants to hear what I have to say? What do they want to know? Where do I even start???

    In this session, you will learn 7 steps you need to take to successfully and EASILY create your awesome content that will live on and bring people to your beautiful WordPress site. We’ll talk through three key phases of content creation and strategy:
    1. How to get started and set yourself up for some incredible writing,
    2. How to share your content once it’s created, and
    3. How you can work smarter not harder with that content to generate leads and therefore more business (traffic, sales, etc.).

    At the end, you’ll take away a content map and actionable steps to start creating and sharing your fabulous content immediately!

    Presentation Slides »

  • Syed Balkhi: How to Create Compelling Content That Increases Traffic and Sales

    Syed Balkhi: How to Create Compelling Content That Increases Traffic and Sales

    WordCamp Miami 2017Speaker: Syed Balkhi

    May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.

    You will learn:

    How to come up with blog post ideas that your audience wants to read.
    How to use systems and processes to better organize your workflow.
    How to optimize your content for maximum conversions.

  • Fairy Dharawat: How to improve your readability quotient

    Fairy Dharawat: How to improve your readability quotient

    WordCamp Pune 2017Speaker: Fairy Dharawat

    May 4, 2017 — Writers carry with them an immodest streak, this beauty to put words into thoughts is no doubt a wonderful skill, but it’s not magic, it’s nothing extraordinary. And that’s what this session is going to be, equipping you with tools to read and write better. It’s going to be about improving your readability quotient. It’s only after reading well is when can you write well for your blog. So if you’re looking to improve your writing, come! Here some handy tools will shared which can drastically affect your writing. It will also cover how to improve your reading speed which is important if you want to become a better writer.

  • Claire Savage: Knowing Your Words' Worth

    Claire Savage: Knowing Your Words’ Worth

    WordCamp Belfast 2016Speaker: Claire Savage

    November 2, 2016 — Knowing your words’ worth: Content creation for websites

    This talk will focus on the importance of quality written content for websites and how to create it. The talk would highlight the following topics:

    How writing for the web differs from print content creation
    Writing SEO content – what it is and why it matters
    How to create quality, SEO content for websites: i.e. incorporating keywords and long-tail keywords/phrases; using action words; keeping sentences short and eliminating filler words
    Why the quality and usefulness of your content matters to Google (and site visitors)
    Why editing is key for good content creation
    Brief overview on writing business blogs (if there’s time)

    Presentation Slides »