December 10, 2017 — In my more than two years serving as the content creator for WooCommerce, I wrote 200 posts, responded to over 600 comments, and literally wore out an Macbook keyboard to the point of failure. (Eat your heart out, George R.R. Martin.)

I’ve learned three valuable lessons while writing for a business of Woo’s size that I’d like to share:

1. Never, ever fully commit to a publish date if you can help it — people get sick, writers don’t deliver, and unexpected things will happen.
2. Commenters are going to test your patience — always be kind, always think of their intent, and look for the gems (the funny ones/the helpers).
3. Writing content for a business is not easy, but it is rewarding. Lots of examples to share here: people recognizing/thanking me at WordCamps, getting comments weeks later saying “I did this and it worked!” and knowing you’re making it easier for someone to succeed.

November 16, 2017 — Going viral has been the holy grail of content creators and we should realise that there is room for everyone, but not just at the top. There are several ways to become successful in content creation and it’s about time we explored them all. Let’s change the game.

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August 14, 2017 — Your WordPress site is up and running. It’s gorgeous. You love it… Now what?

Many business owners and bloggers get to this point…and then panic. What next? What do I do? Who wants to hear what I have to say? What do they want to know? Where do I even start???

In this session, you will learn 7 steps you need to take to successfully and EASILY create your awesome content that will live on and bring people to your beautiful WordPress site. We’ll talk through three key phases of content creation and strategy:
1. How to get started and set yourself up for some incredible writing,
2. How to share your content once it’s created, and
3. How you can work smarter not harder with that content to generate leads and therefore more business (traffic, sales, etc.).

At the end, you’ll take away a content map and actionable steps to start creating and sharing your fabulous content immediately!

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May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.

You will learn:

How to come up with blog post ideas that your audience wants to read.
How to use systems and processes to better organize your workflow.
How to optimize your content for maximum conversions.

May 4, 2017 — Writers carry with them an immodest streak, this beauty to put words into thoughts is no doubt a wonderful skill, but it’s not magic, it’s nothing extraordinary. And that’s what this session is going to be, equipping you with tools to read and write better. It’s going to be about improving your readability quotient. It’s only after reading well is when can you write well for your blog. So if you’re looking to improve your writing, come! Here some handy tools will shared which can drastically affect your writing. It will also cover how to improve your reading speed which is important if you want to become a better writer.

November 2, 2016 — Knowing your words’ worth: Content creation for websites

This talk will focus on the importance of quality written content for websites and how to create it. The talk would highlight the following topics:

How writing for the web differs from print content creation
Writing SEO content – what it is and why it matters
How to create quality, SEO content for websites: i.e. incorporating keywords and long-tail keywords/phrases; using action words; keeping sentences short and eliminating filler words
Why the quality and usefulness of your content matters to Google (and site visitors)
Why editing is key for good content creation
Brief overview on writing business blogs (if there’s time)

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September 29, 2016 — Content is king, and is an important part of driving targeted, quality traffic to your site. Studies have shown that content featuring an eye-catching visual perform better across social networks. You no longer have to be a graphic designer to create beautiful visuals – we will go through techniques and tools that can help you look great online quickly and easily.

September 29, 2016 — Boris crunches data. Small data, big data, noisy data, you name it. That’s what he has been doing since 2001. And he never stopped enjoying it and probably will never stop.

June 24, 2016 — Blogging is relatively easy – write some stuff, add some pictures, and click “Publish”. Getting people to actually read your blog and be part of your tribe is harder. Join the Snarky Gardener (a vegetable gardening blogger) and follow his 3 year blogging journey from WordPress.com site to where he is today. He doesn’t have all the answers but hopefully he can inspire you to take your blog to the next level.

June 24, 2016 — Does the thought of creating video content scare the crap out of you? Have you wanted to begin creating video content but don’t know where to start? In this session you will learn the basics of video production from the equipment to use and what makes great video content as well as resources to help you become better educated in editing and producing your video content.

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