‘Content Creation’ Videos

  • Jeremy Zilar: Building Sustainable and Successful Publishing Habits

    WordCamp NYC 2014Speaker: Jeremy Zilar

    November 18, 2014 — The success of small and large publications relies heavily on both individual and group habits. We will look at individual case studies, from individual bloggers to The New York Times, to examine workflows and processes and highlight key elements that make publications stand out.

  • Diane Kinney: Designing and Developing for Content

    WordCamp Tampa 2014Speaker: Diane Kinney

    October 26, 2014 — Stop plopping text on a page and think about new ways to present content. Create a library of design patterns that you can reuse (portfolios, testimonials, staff directories, and more) and pair them with Custom Post Types, Taxonomies, and the Custom Field Suite. With a bit of prep work, you can create a reusable toolkit for building sites that more functional and purposeful while making your own work more efficient.

    Presentation Slides »

  • Adrian Zumbrunnen: Rethinking Content Creation

    WordCamp Europe 2014Speaker: Adrian Zumbrunnen

    October 22, 2014 — Adrian unveiled his reimagined distraction-free content editor for WordPress – FrontKit.

  • Denise Martin: Writing Psychology – 9 Steps to Move Any Online Audience to Action

    WordCamp Maine 2014Speaker: Denise Martin

    October 13, 2014 — The other side of technology – content is really king! What goes on the wordpress site is as important as getting the site properly up and running. Words matter, own voice and tone matter, credibility and authenticity matter for action to happen. That desired action can be to click, to download, to watch a video, to interact/engage, to buy, to signup.
    Rather than hire a copywriter, learning to write one’s own copy pays dividends in future interactions (blog posts, forum comments, emails).

    Online writing is not the same as offline writing, nor is it anything we learned in grade school. My talk, rooted in human behavioral development research, gives a 9-step formula to write effectively for the worldwide web.

  • Scott Offord: Creating and Promoting Compelling Content Through Blogging

    WordCamp Minneapolis 2014Speaker: Scott Offord

    June 5, 2014 — In this presentation Scott discusses how to define your website marketing goals, understand your audience and how to get your executives and your team members involved in the content creation, publication and promotion process through blogging. He touches on what makes content compelling, how to generate topic ideas and how to take action by executing an editorial and engagement calendar.

    Presentation Slides »

  • Reid Peifer: So Long Fixed Templates And Thanks For All The Fish: Modular Content With WordPress

    WordCamp Minneapolis 2014Speaker: Reid Peifer

    May 8, 2014 — We’re at an interesting point in the evolution of WordPress. Huge advances have been made in the way that we build themes and plugins. Leaps and bounds have been made in performance, security, and the marketplace as a whole. But up until recently, the way that we actually create, organize, and present content has been pretty stagnant. WYSIWYG and Meta Boxes for creating content. Taxonomies, P2P, and hard-coded templates for organizing and displaying content. There’s a ton that you can do with that tool-set. But we want to do more. We want front end editing, page builders, and modular content. We want rich landing pages, and interesting layouts. We want flexibility. We want to empower authors and editors. We want to lower the bar to awesome. It’s a design challenge. It’s a theme challenge. It’s a dev challenge.This talk looks at what’s out there today and what’s coming down the pipe. Hopefully this is interesting for people who create content, build themes, and work with clients.

    Presentation Slides »

  • Floor Drees: Working Towards Great Version Control for Content Creators

    WordCamp Europe 2013Speaker: Floor Drees

    December 11, 2013 — As someone who writes with other people, I often encounter the same problem: you either email tiny changes to your article to the one who’s ultimately responsible for the website, which is bound to go wrong. Or you log into your CMS, make some changes to your piece and save it, while one of the other editors does the exact same thing, just using another shiny laptop. Changes get lost. Stuff gets added twice and you end up frustrated because the preview doesn’t reflect your work. Now this is annoying as it is, but if you program a bit on the side (like I do) and you use version control, you know that there is a solution for that. For WordCamp, I’ll gather my thoughts on what would make a great version control tool for WordPress and test existing plugins by these requirements.

  • Chris Ames: Wrestling The Writing Muse Down To The Dusty Earth

    WordCamp Atlanta 2013Speaker: Chris Ames

    April 20, 2013 — This presentation is both a prep talk and practical how-to so that you can develop (or discover) your writing voice and to equip you with the techniques and strategies to tap into that continuous flow of inspiration.

    Presentation Slides »

  • Kimanzi Constable: The Power of Your Story Through WordPress

    WordCamp Atlanta 2013Speaker: Kimanzi Constable

    April 20, 2013 — This presentation will teach the best way to market your blog, business or message: the power of your story. It will teach you how to shape your story, the tools and tricks to use your story on WordPress and social media. and it will teach you the most effective way to identify your target audience and how to use your story to speak directly to them.

    Presentation Slides »