September 26, 2019

September 14, 2019

September 12, 2019 — Creating content that helps people know, like, and trust our business can be incredibly time-consuming. Millions of pieces of fresh content are published each day. How will you support visitors, prospects, and clients in their buyer and user journeys? Yvette will share two strategies and seven techniques that do exactly that. You’ll discover how you can take customer feedback and content with proven value and repurpose it again and again, without sounding like a broken record, because you’re offering the right content in the right format at the right time.

Presentation Slides »

July 12, 2019 — Content Marketing’s talking what people want to listen, not what you want to speak. If you’re Brand Company or person in the marketing field, not all trends you need to follow but show your brand identity. It was over to spend money with the low-quality result, but this is time to create value for your target by an effective way of marketing.

December 11, 2018 — In this session, we shall try to identify some of the mistakes that we do when creating/publishing Text, image & Video content for our websites and also learn how to crack the code of creating the type of content that resonates with the intended user.

July 17, 2018 — Today it is essential to know, anticipate and manage a customer’s expectations before they even decide to engage with your brand. Having your brand present in the moment when they are looking for a solution to a problem with the right content to help them is challenging. Without a marketing strategy and plan, your company maybe missing out on these key moments and choosing your competitors instead. With a solid strategy and plan you can connect your brand’s message with target audiences and ultimately convert them to customers and build advocates of the brand hopefully leading to referrals for more potential business.

Presentation Slides »

May 31, 2018 — Content marketing is content + marketing. It’s the marketing part that many people struggle with. In the last few months, I’ve been exploring tools, plugins, social networks, article sites, press release distribution sites, SaaS apps, and just about anything that enhances, streamlines, or automates the distribution and syndication of content to help it get more exposure. And, my focus has been on free or low-cost options. This would be a buffet of a presentation – take what you want, leave what you don’t.

April 23, 2018 — La tua content strategy è a prova di star system? Analizziamo insieme le best practice dell’industria culturale nell’ambito del content marketing: partendo da casi concreti, cercheremo di capire come generare contenuti efficaci per il tuo blog, diffonderli sul web e renderli rilevanti.

Presentation Slides »

April 23, 2018 — L’ente del turismo del Salisburghese deve attrarre viaggiatori da tutto il mondo con il content marketing. L’intuizione: passare a un’architettura dei contenuti basata sui dati, costruendo un knowledge graph sulla base di WordPress. Ecco i risultati a quasi un anno dalla pubblicazione del grafo.

Presentation Slides »

April 18, 2018 — L’Intelligenza Artificiale sta cambiando il marketing dei contenuti alla velocità della luce: dall’emergente fenomeno degli assistenti digitali come Alexa, Siri e il Google Assistant alla ricerca vocale, passando per i chatbot, la capacità delle macchine di interpretare il linguaggio umano trasforma le modalità di accesso ai contenuti e pone nuove sfide a chi si occupa di crearli e di promuoverli sul web. Parleremo di come possiamo “far parlare” il nostro sito web e di come possiamo aumentare la ricercabilità dei contenuti e realizzare il nostro primo chatbot.