‘Content Marketing’ Videos

  • Ilia Markov: Showing ROI - How to Create a Content Marketing Report

    Ilia Markov: Showing ROI – How to Create a Content Marketing Report

    WordCamp London 2017Speaker: Ilia Markov

    June 2, 2017 — Ilia is a content marketer who has helped organisations of all sizes and industries – from SaaS to government – to succeed with growing their audience and their business with content. His guilty pleasure is that he tries to use every trip to the UK to watch his beloved Southampton FC.

    In his talk, he discusses how you should be measuring the performance of your content. Which tool should follow, the tools (WP and beyond) that can help track them, and how to set them up. By the end of the talk, he clears the understanding of what takes to create a content report.

    Presentation Slides »

  • David Johnson: Getting Real Business Results from Your Content Marketing Efforts

    David Johnson: Getting Real Business Results from Your Content Marketing Efforts

    WordCamp Miami 2017Speaker: David Johnson

    May 18, 2017 — The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).

    Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.

    In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:

    * How to continuously improve your content based upon insights from your analytics & other sources
    * How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
    * How to promote and “atomize” your content to get the maximum return on investment!

    Presentation Slides »

  • Syed Balkhi: How to Create Compelling Content That Increases Traffic and Sales

    Syed Balkhi: How to Create Compelling Content That Increases Traffic and Sales

    WordCamp Miami 2017Speaker: Syed Balkhi

    May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.

    You will learn:

    How to come up with blog post ideas that your audience wants to read.
    How to use systems and processes to better organize your workflow.
    How to optimize your content for maximum conversions.

  • Rebecca Haden : Content, WordPress, and SEO

    Rebecca Haden : Content, WordPress, and SEO

    WordCamp Kansas City 2017Speaker: Rebecca Haden

    May 9, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

    Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

    Presentation Slides »

  • 120 Blogs: desafios e estratégias do O POVO com WordPress

    120 Blogs: desafios e estratégias do O POVO com WordPress

    WordCamp Fortaleza 2016Speakers: Arenusa Goulart, Maria Fernandes, Natercia Melo

    May 4, 2017 — Essa palestra/painél será ministrada por Natércia (Coordenadora de Midias Sociais do O POVO), Maria Fernandes ( Gerente de projetos digitais do O POVO) e Arenusa Goulart ( Diretora de Estratégias Digitais do O POVO)

    A palestra vai abordar sobre o cenário de blogs nos dias de hoje.

    – Blog morreu?
    – Qual a importância de ter um blog;
    – Qual a importância do O POVO ter parcerias com blogs;
    – Como é a parceria do blogueiro com o O POVO ;
    – Como é feito o processo de parcerias;
    – Blog tem retorno comercial?

  • Mallie Hart: Smarter Social Sharing For Killer Content Marketing!

    Mallie Hart: Smarter Social Sharing For Killer Content Marketing!

    WordCamp Atlanta 2017Speaker: Mallie Hart

    March 29, 2017 — You create a killer read. Your article will change the way your ideal client does business. You’ll be inundated with calls from prospects wanting you to help them better their business. But there’s one small problem … no one’s reading the killer content you created. Writing and publishing doesn’t build a business unless your content lands in front of ready to read eyes.

    That’s where smart social sharing comes in. But often this part of the content marketing equation is ignored or misunderstood. How can you get more eyes on your content prize? That’s what this talk will deliver.

    We’ll talk social sharing best practices, etiquette and connection building techniques. We’ll also talk tools (plug-ins and schedulers) and smart social sharing set-up, including how to use – and not abuse – hashtags and keywords … and a whole lot more!

    Presentation Slides »

  • Kevin Gold: Content Marketing For Lead Generation

    Kevin Gold: Content Marketing For Lead Generation

    WordCamp Cincinnati 2016Speaker: Kevin Gold

    January 8, 2017 — Content marketing is certainly an industry buzzword as it continues to top the budgets of practically all marketers. But is it effective and is it being approached in the most strategic of ways?

    This presentation will walk-through how to plan and execute an effective content marketing strategy to generate qualified sales leads. We’ll discuss and review various WordPress plugins to consider and layout (high level) a funnel system to gain engagement that leads into form completions.

    In 30 minutes, attendees will gain insights into what content to develop, how to align it with the buying process, what infrastructure us required, and how to build am automated system to put the funnel on auto-pilot.

    Presentation Slides »

  • Ilia Markov: Content Marketing for Beginners

    Ilia Markov: Content Marketing for Beginners

    WordCamp Sofia 2016Speaker: Ilia Markov

    December 23, 2016 — Everyone is talking about it, thousands of blogs produce content on a daily basis and you’re still not sure what content marketing is? This panel is for you!

    Presentation Slides »

  • Erik Bernskiöld: Content Marketing Done Right For Everybody

    Erik Bernskiöld: Content Marketing Done Right For Everybody

    WordCamp Stockholm 2016Speaker: Erik Bernskiold

    December 5, 2016 — In today’s world, it is all about content marketing. Doing it right means thinking about a lot of different things. What should you publish? How do you make it converting? How do you connect it to analytics? What about SEO tricks?
    Whether you are a user, developer or designer you will find this session useful. Whether as a reminder as to what’s important for the other groups and how to help work towards the common goal of a better website and effective business, or as a primer on how to boost your workflow.

    Presentation Slides »

  • Mia Orantes: How to Plan an Insanely Easy Content Marketing Workflow for Your WordPress Blog

    Mia Orantes: How to Plan an Insanely Easy Content Marketing Workflow for Your WordPress Blog

    WordCamp Baltimore 2016Speaker: Mia Orantes

    November 21, 2016 — For the serious individual, non-profit or company that is serious about content marketing, one of the key challenges is developing and managing an efficient process to create and publish content on a frequent basis. Attendees will learn how to develop an easy step-by-step process to plan, research, write, edit and distribute content. We will also review some popular tools to integrate with their WordPress instance to boost productivity and efficiency.