November 18, 2019 — If you want to dramatically improve your presence with key prospects and clients, Content Marketing is a must-have with all companies today.
Today’s content marketing is so much more than just writing blog posts: it’s…generating a distribution plan (how are you going to get prospects to read your article?); branching out on the types of content you produce (i.e. Special Reports and EBooks – I’ll tell you how!), and measuring your plan’s outcomes for real, tangible, quantitative results.
I’ll take you through each of these pieces, and direct you through a plan that will make you a hero with your Sales Reps, an expert to your clients, and a marketing maven to your boss!
September 14, 2019
September 12, 2019 — Creating content that helps people know, like, and trust our business can be incredibly time-consuming. Millions of pieces of fresh content are published each day. How will you support visitors, prospects, and clients in their buyer and user journeys? Yvette will share two strategies and seven techniques that do exactly that. You’ll discover how you can take customer feedback and content with proven value and repurpose it again and again, without sounding like a broken record, because you’re offering the right content in the right format at the right time.
July 12, 2019 — Content Marketing’s talking what people want to listen, not what you want to speak. If you’re Brand Company or person in the marketing field, not all trends you need to follow but show your brand identity. It was over to spend money with the low-quality result, but this is time to create value for your target by an effective way of marketing.
December 11, 2018 — In this session, we shall try to identify some of the mistakes that we do when creating/publishing Text, image & Video content for our websites and also learn how to crack the code of creating the type of content that resonates with the intended user.
July 17, 2018 — Today it is essential to know, anticipate and manage a customer’s expectations before they even decide to engage with your brand. Having your brand present in the moment when they are looking for a solution to a problem with the right content to help them is challenging. Without a marketing strategy and plan, your company maybe missing out on these key moments and choosing your competitors instead. With a solid strategy and plan you can connect your brand’s message with target audiences and ultimately convert them to customers and build advocates of the brand hopefully leading to referrals for more potential business.