‘Content Marketing’ Videos

  • Peter Kamore: The Content Marketing Code

    Peter Kamore: The Content Marketing Code

    WordCamp Nairobi 2018Speaker: Peter Kamore

    December 11, 2018 — In this session, we shall try to identify some of the mistakes that we do when creating/publishing Text, image & Video content for our websites and also learn how to crack the code of creating the type of content that resonates with the intended user.

  • Stephanie Colca: Creating Customer Engagement with Content Marketing and More

    Stephanie Colca: Creating Customer Engagement with Content Marketing and More

    WordCamp Jacksonville 2018Speaker: Stephanie Colca

    July 17, 2018 — Today it is essential to know, anticipate and manage a customer’s expectations before they even decide to engage with your brand. Having your brand present in the moment when they are looking for a solution to a problem with the right content to help them is challenging. Without a marketing strategy and plan, your company maybe missing out on these key moments and choosing your competitors instead. With a solid strategy and plan you can connect your brand’s message with target audiences and ultimately convert them to customers and build advocates of the brand hopefully leading to referrals for more potential business.

    Presentation Slides »

  • David Andrew Wiebe: Advanced Content Syndication & Distribution Strateg

    David Andrew Wiebe: Advanced Content Syndication & Distribution Strateg

    WordCamp Calgary 2017Speaker: David Andrew Wiebe

    May 31, 2018 — Content marketing is content + marketing. It’s the marketing part that many people struggle with. In the last few months, I’ve been exploring tools, plugins, social networks, article sites, press release distribution sites, SaaS apps, and just about anything that enhances, streamlines, or automates the distribution and syndication of content to help it get more exposure. And, my focus has been on free or low-cost options. This would be a buffet of a presentation – take what you want, leave what you don’t.

  • Matteo Cassese: Blogga come Hollywood

    Matteo Cassese: Blogga come Hollywood

    WordCamp Rome 2017Speaker: Matteo Cassese

    April 23, 2018 — La tua content strategy è a prova di star system? Analizziamo insieme le best practice dell’industria culturale nell’ambito del content marketing: partendo da casi concreti, cercheremo di capire come generare contenuti efficaci per il tuo blog, diffonderli sul web e renderli rilevanti.

    Presentation Slides »

  • Maria Silvia Sanna: Marketing turistico - il felice matrimonio tra contenuti e dati in Salzburgerland.com

    Maria Silvia Sanna: Marketing turistico – il felice matrimonio tra contenuti e dati in Salzburgerland.com

    WordCamp Rome 2017Speaker: Maria Silvia Sanna

    April 23, 2018 — L’ente del turismo del Salisburghese deve attrarre viaggiatori da tutto il mondo con il content marketing. L’intuizione: passare a un’architettura dei contenuti basata sui dati, costruendo un knowledge graph sulla base di WordPress. Ecco i risultati a quasi un anno dalla pubblicazione del grafo.

    Presentation Slides »

  • Andrea Volpini: Intelligenza Artificiale: Come cambia il Marketing dei Contenuti

    Andrea Volpini: Intelligenza Artificiale: Come cambia il Marketing dei Contenuti

    WordCamp Rome 2017Speaker: Andrea Volpini

    April 18, 2018 — L’Intelligenza Artificiale sta cambiando il marketing dei contenuti alla velocità della luce: dall’emergente fenomeno degli assistenti digitali come Alexa, Siri e il Google Assistant alla ricerca vocale, passando per i chatbot, la capacità delle macchine di interpretare il linguaggio umano trasforma le modalità di accesso ai contenuti e pone nuove sfide a chi si occupa di crearli e di promuoverli sul web. Parleremo di come possiamo “far parlare” il nostro sito web e di come possiamo aumentare la ricercabilità dei contenuti e realizzare il nostro primo chatbot.

  • Nikunj Chauhan: Mastering the Art and Science Of Content Marketing in 2018

    Nikunj Chauhan: Mastering the Art and Science Of Content Marketing in 2018

    WordCamp Udaipur 2018Speaker: Nikunj Chauhan

    February 8, 2018 — In this session, Nikunj will talk about the four most important steps of content marketing in new age digital marketing since digital content marketing is maturing and organizations are looking to invest more in the same.

    During this session, you will learn the core importance of ‘Delivering right information at the right time in proper form and through the appropriate platform’.

    He will also discuss the top 5 content marketing trends to watch out in 2018 including originality and trust factor of the content.

  • Nikki VanRy: How To Bring Data To Your Writing

    Nikki VanRy: How To Bring Data To Your Writing

    WordCamp Phoenix 2017Speaker: Nikki VanRy

    January 24, 2018 — What if I told you that writer’s block can be a thing of the past?

    With some data-driven content marketing tools and tricks, you’re never gonna run out of ideas. Better, I’ll talk about a process you can use to get those ideas to the screen–from developing a content calendar, to researching keyword opportunities, to writing about topics that your potential readers are already desperately looking for.

    The data is there. Let’s use it.

  • Boris Baldinger: How to Choose The Right Framework For Your Content Marketing Platform (Lightning Talk)

    Boris Baldinger: How to Choose The Right Framework For Your Content Marketing Platform (Lightning Talk)

    WordCamp Bern 2017Speaker: Boris Baldinger

    October 27, 2017 — You are stuck with a big corporate CMS. Change Requests can take up to 3-6 month. The process is slow and painful. Sometimes you have to make a bold move and change something. We did that change. We started to evaluate a new Framework for a content marketing platform of a big company in Switzerland. We decided to go on without any approval of corporate communication.

    The website is live. Everyone is happy. And now we are on the move to integrate 2 more platforms on our new System. Which is indeed WordPress.

    How we managed to get there. How we did find the right framework. And how we were able to convince the management that WordPress was the perfect choice I will show you in my short talk.

    Presentation Slides »

  • Val Scrivner: On Site SEO In WordPress For Content Marketing

    Val Scrivner: On Site SEO In WordPress For Content Marketing

    WordCamp Seattle 2016Speaker: Val Scrivner

    October 8, 2017 — “How do I improve my rankings in Google?” – The ultimate question for anyone who has ever built, owned, or managed a website. There isn’t one right answer to this conundrum, but there are many proven ways to help boost your site’s authority and friendliness with search engines.

    We will explore the anatomy of a website as it pertains to it being an active participant of the world wide web with on site SEO best practices as your digital citizenship. Through this idea, we ‘ll cover the basic page elements that every site looking to rank well in search engines should include as well as tips, tricks, and tools for effectively and efficiently incorporating these components using WordPress.

    Presentation Slides »