February 8, 2018 — In this session, Nikunj will talk about the four most important steps of content marketing in new age digital marketing since digital content marketing is maturing and organizations are looking to invest more in the same.
During this session, you will learn the core importance of ‘Delivering right information at the right time in proper form and through the appropriate platform’.
He will also discuss the top 5 content marketing trends to watch out in 2018 including originality and trust factor of the content.
January 24, 2018 — What if I told you that writer’s block can be a thing of the past?
With some data-driven content marketing tools and tricks, you’re never gonna run out of ideas. Better, I’ll talk about a process you can use to get those ideas to the screen–from developing a content calendar, to researching keyword opportunities, to writing about topics that your potential readers are already desperately looking for.
The data is there. Let’s use it.
October 27, 2017 — You are stuck with a big corporate CMS. Change Requests can take up to 3-6 month. The process is slow and painful. Sometimes you have to make a bold move and change something. We did that change. We started to evaluate a new Framework for a content marketing platform of a big company in Switzerland. We decided to go on without any approval of corporate communication.
The website is live. Everyone is happy. And now we are on the move to integrate 2 more platforms on our new System. Which is indeed WordPress.
How we managed to get there. How we did find the right framework. And how we were able to convince the management that WordPress was the perfect choice I will show you in my short talk.
October 8, 2017 — “How do I improve my rankings in Google?” – The ultimate question for anyone who has ever built, owned, or managed a website. There isn’t one right answer to this conundrum, but there are many proven ways to help boost your site’s authority and friendliness with search engines.
We will explore the anatomy of a website as it pertains to it being an active participant of the world wide web with on site SEO best practices as your digital citizenship. Through this idea, we ‘ll cover the basic page elements that every site looking to rank well in search engines should include as well as tips, tricks, and tools for effectively and efficiently incorporating these components using WordPress.
October 8, 2017 — Just as an occasional Tweet is not a social media campaign, having a blog doesn’t mean that you’re doing content marketing. While blogging is a key component, a weekly blog post probably isn’t enough by itself to give your business the boost you want. Let’s talk about strategy, branding, and developing a killer content marketing plan with your WordPress blog at the core of it all.
October 3, 2017 — Tendencias De Content Marketing Para El 2017-2018-jackline Aurora Mejía
September 29, 2017 — 数多くのウェブメディアが生まれ、多くの企業がオウンドメディアの展開に注力する中、インターネット上の情報量は爆発的に増えています。そんな世の中で、いかに届けたい人に、届けたい思いを伝えるか…。
June 2, 2017 — Ilia is a content marketer who has helped organisations of all sizes and industries – from SaaS to government – to succeed with growing their audience and their business with content. His guilty pleasure is that he tries to use every trip to the UK to watch his beloved Southampton FC.
In his talk, he discusses how you should be measuring the performance of your content. Which tool should follow, the tools (WP and beyond) that can help track them, and how to set them up. By the end of the talk, he clears the understanding of what takes to create a content report.
May 18, 2017 — The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.
In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:
* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and “atomize” your content to get the maximum return on investment!
May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.
You will learn:
How to come up with blog post ideas that your audience wants to read.
How to use systems and processes to better organize your workflow.
How to optimize your content for maximum conversions.