October 27, 2017 — You are stuck with a big corporate CMS. Change Requests can take up to 3-6 month. The process is slow and painful. Sometimes you have to make a bold move and change something. We did that change. We started to evaluate a new Framework for a content marketing platform of a big company in Switzerland. We decided to go on without any approval of corporate communication.
The website is live. Everyone is happy. And now we are on the move to integrate 2 more platforms on our new System. Which is indeed WordPress.
How we managed to get there. How we did find the right framework. And how we were able to convince the management that WordPress was the perfect choice I will show you in my short talk.
October 8, 2017 — “How do I improve my rankings in Google?” – The ultimate question for anyone who has ever built, owned, or managed a website. There isn’t one right answer to this conundrum, but there are many proven ways to help boost your site’s authority and friendliness with search engines.
We will explore the anatomy of a website as it pertains to it being an active participant of the world wide web with on site SEO best practices as your digital citizenship. Through this idea, we ‘ll cover the basic page elements that every site looking to rank well in search engines should include as well as tips, tricks, and tools for effectively and efficiently incorporating these components using WordPress.
October 8, 2017 — Just as an occasional Tweet is not a social media campaign, having a blog doesn’t mean that you’re doing content marketing. While blogging is a key component, a weekly blog post probably isn’t enough by itself to give your business the boost you want. Let’s talk about strategy, branding, and developing a killer content marketing plan with your WordPress blog at the core of it all.
October 3, 2017 — Tendencias De Content Marketing Para El 2017-2018-jackline Aurora Mejía
September 29, 2017 — 数多くのウェブメディアが生まれ、多くの企業がオウンドメディアの展開に注力する中、インターネット上の情報量は爆発的に増えています。そんな世の中で、いかに届けたい人に、届けたい思いを伝えるか…。
June 2, 2017 — Ilia is a content marketer who has helped organisations of all sizes and industries – from SaaS to government – to succeed with growing their audience and their business with content. His guilty pleasure is that he tries to use every trip to the UK to watch his beloved Southampton FC.
In his talk, he discusses how you should be measuring the performance of your content. Which tool should follow, the tools (WP and beyond) that can help track them, and how to set them up. By the end of the talk, he clears the understanding of what takes to create a content report.
May 18, 2017 — The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.
In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:
* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and “atomize” your content to get the maximum return on investment!
May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.
You will learn:
How to come up with blog post ideas that your audience wants to read.
How to use systems and processes to better organize your workflow.
How to optimize your content for maximum conversions.
May 9, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?
Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.
May 4, 2017 — Essa palestra/painél será ministrada por Natércia (Coordenadora de Midias Sociais do O POVO), Maria Fernandes ( Gerente de projetos digitais do O POVO) e Arenusa Goulart ( Diretora de Estratégias Digitais do O POVO)
A palestra vai abordar sobre o cenário de blogs nos dias de hoje.
– Blog morreu?
– Qual a importância de ter um blog;
– Qual a importância do O POVO ter parcerias com blogs;
– Como é a parceria do blogueiro com o O POVO ;
– Como é feito o processo de parcerias;
– Blog tem retorno comercial?