‘Content Marketing’ Videos

  • Val Scrivner: On Site SEO In WordPress For Content Marketing

    Val Scrivner: On Site SEO In WordPress For Content Marketing

    WordCamp Seattle 2016Speaker: Val Scrivner

    October 8, 2017 — “How do I improve my rankings in Google?” – The ultimate question for anyone who has ever built, owned, or managed a website. There isn’t one right answer to this conundrum, but there are many proven ways to help boost your site’s authority and friendliness with search engines.

    We will explore the anatomy of a website as it pertains to it being an active participant of the world wide web with on site SEO best practices as your digital citizenship. Through this idea, we ‘ll cover the basic page elements that every site looking to rank well in search engines should include as well as tips, tricks, and tools for effectively and efficiently incorporating these components using WordPress.

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  • Kitty Lusby: What’s The Difference Between Blogging and Content Marketing?

    Kitty Lusby: What’s The Difference Between Blogging and Content Marketing?

    WordCamp Los Angeles 2017Speaker: Kitty Lusby

    October 8, 2017 — Just as an occasional Tweet is not a social media campaign, having a blog doesn’t mean that you’re doing content marketing. While blogging is a key component, a weekly blog post probably isn’t enough by itself to give your business the boost you want. Let’s talk about strategy, branding, and developing a killer content marketing plan with your WordPress blog at the core of it all.

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  • Jackline Aurora Mejía: Tendencias De Content Marketing Para El 2017-2018

    Jackline Aurora Mejía: Tendencias De Content Marketing Para El 2017-2018

    WordCamp San José Costa Rica 2017Speaker: Jackline Aurora Mejía

    October 3, 2017 — Tendencias De Content Marketing Para El 2017-2018-jackline Aurora Mejía

  • Yoshiaki Kaneko: コンテンツ戦国時代をどう生き抜く?成果につながるコンテンツマーケティングの基本

    Yoshiaki Kaneko: コンテンツ戦国時代をどう生き抜く?成果につながるコンテンツマーケティングの基本

    WordCamp Tokyo 2017Speaker: Yoshiaki Kaneko

    September 29, 2017 — 数多くのウェブメディアが生まれ、多くの企業がオウンドメディアの展開に注力する中、インターネット上の情報量は爆発的に増えています。そんな世の中で、いかに届けたい人に、届けたい思いを伝えるか…。


  • Ilia Markov: Showing ROI - How to Create a Content Marketing Report

    Ilia Markov: Showing ROI – How to Create a Content Marketing Report

    WordCamp London 2017Speaker: Ilia Markov

    June 2, 2017 — Ilia is a content marketer who has helped organisations of all sizes and industries – from SaaS to government – to succeed with growing their audience and their business with content. His guilty pleasure is that he tries to use every trip to the UK to watch his beloved Southampton FC.

    In his talk, he discusses how you should be measuring the performance of your content. Which tool should follow, the tools (WP and beyond) that can help track them, and how to set them up. By the end of the talk, he clears the understanding of what takes to create a content report.

    Presentation Slides »

  • David Johnson: Getting Real Business Results from Your Content Marketing Efforts

    David Johnson: Getting Real Business Results from Your Content Marketing Efforts

    WordCamp Miami 2017Speaker: David Johnson

    May 18, 2017 — The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).

    Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.

    In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:

    * How to continuously improve your content based upon insights from your analytics & other sources
    * How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
    * How to promote and “atomize” your content to get the maximum return on investment!

    Presentation Slides »

  • Syed Balkhi: How to Create Compelling Content That Increases Traffic and Sales

    Syed Balkhi: How to Create Compelling Content That Increases Traffic and Sales

    WordCamp Miami 2017Speaker: Syed Balkhi

    May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.

    You will learn:

    How to come up with blog post ideas that your audience wants to read.
    How to use systems and processes to better organize your workflow.
    How to optimize your content for maximum conversions.

  • Rebecca Haden : Content, WordPress, and SEO

    Rebecca Haden : Content, WordPress, and SEO

    WordCamp Kansas City 2017Speaker: Rebecca Haden

    May 9, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

    Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

    Presentation Slides »

  • 120 Blogs: desafios e estratégias do O POVO com WordPress

    120 Blogs: desafios e estratégias do O POVO com WordPress

    WordCamp Fortaleza 2016Speakers: Arenusa Goulart, Maria Fernandes, Natercia Melo

    May 4, 2017 — Essa palestra/painél será ministrada por Natércia (Coordenadora de Midias Sociais do O POVO), Maria Fernandes ( Gerente de projetos digitais do O POVO) e Arenusa Goulart ( Diretora de Estratégias Digitais do O POVO)

    A palestra vai abordar sobre o cenário de blogs nos dias de hoje.

    – Blog morreu?
    – Qual a importância de ter um blog;
    – Qual a importância do O POVO ter parcerias com blogs;
    – Como é a parceria do blogueiro com o O POVO ;
    – Como é feito o processo de parcerias;
    – Blog tem retorno comercial?

  • Mallie Hart: Smarter Social Sharing For Killer Content Marketing!

    Mallie Hart: Smarter Social Sharing For Killer Content Marketing!

    WordCamp Atlanta 2017Speaker: Mallie Hart

    March 29, 2017 — You create a killer read. Your article will change the way your ideal client does business. You’ll be inundated with calls from prospects wanting you to help them better their business. But there’s one small problem … no one’s reading the killer content you created. Writing and publishing doesn’t build a business unless your content lands in front of ready to read eyes.

    That’s where smart social sharing comes in. But often this part of the content marketing equation is ignored or misunderstood. How can you get more eyes on your content prize? That’s what this talk will deliver.

    We’ll talk social sharing best practices, etiquette and connection building techniques. We’ll also talk tools (plug-ins and schedulers) and smart social sharing set-up, including how to use – and not abuse – hashtags and keywords … and a whole lot more!

    Presentation Slides »