April 18, 2019 — Nous produisons bien plus d’informations que nous ne pouvons en consommer : à quoi bon ? Cette frénésie de publications entraîne un nivellement par le bas et dévalorise les contenus, dégageant un boulevard pour les fausses informations et les articles racoleurs.
Et si nous ralentissions le rythme ? Et si nous prenions le temps de réfléchir au sens de nos contenus, de publier des articles de qualité, utiles à ceux qui les lisent, au monde qui nous entoure ?
Le slow content est avantageux sur tous les plans : il améliore l’image de marque de ceux qui le pratique, bénéficie au référencement naturel… Mais si l’on va plus loin que l’aspect « communication digitale », le slow content est une véritable « écologie des contenus », nécessaire compte tenu de l’impact du numérique sur l’environnement.
April 17, 2019 — Do you ask yourself “what kind of content I should write on my or my client’s site to attract more customers”? If yes, this presentation will show you a few ways of using the date to find relevant topics in any industry that these users are looking for.
I will try to help you replace a feeling of uncertainty that you might have when you are deciding what pages or articles you need to write next.
Instead, you will be confident that a large group of readers or potential customers are looking for them.
March 18, 2019 — You press Enter and instead of a new line you get a new paragraph. You want to create a nested list and it just doesn’t look how you want it to. You pasted text from your word processor and its format is all wrong.
Formatting an article in WordPress can be boring and frustrating, but it’s a crucial step in writing for the web.
People read on screen differently than on paper and formatting the text will help them get to the end of it.
This talk will show you how to leverage the options available in WordPress and it will teach you how to fix some common problems with a few HTML tags.
January 25, 2019 — “Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do.
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.
January 11, 2019 — You’ve spent hours (maybe months) creating a gorgeous website or maybe you paid someone else to design it for you, but what’s next? How do you consistently add content to your site?
Learn tips and hacks to use video to create content for your blog, social media, newsletters and much more. Never run out of content again!
Tips to Create a Marketing Calendar
Why and How to Transcribe Your Videos
How to Incorporate Video into Your Blog
January 8, 2019 — When you’re passionate about your content, how do you get others interested when you’ve only got 280 characters to pitch yourself in an authentic and passionate way? Especially, when you have limited time, and you have to wear multiple hats, how do you get your social media to work to promote your website without ripping your hair out or banging your head into a wall?
This session will cover tips, tricks, and best practices that let you work smarter rather than harder when it comes to plugging your WordPress site on social media. The talk will predominantly focus on Twitter, Facebook, YouTube, and Instagram.
January 8, 2019 — On the internet, content is king. Whether you are writing content for your business or a large corporation, you must know and respect your target audience. Targeted content is one of the best ways to grow your brand and the old tricks of the trade will no longer cut it. Content for the Modern World takes a deep dive into the new and emerging content marketing trends. Since content patterns are ever-changing, we’ll discover new ways to keep up-to-date with channels to follow and helpful and efficient tools. Have you been struggling to create viral and click-worthy blog titles and email subject lines? We’ll talk about what trends to look out for in 2018, how to create content that resonates and converts, and current SEO tips and tricks to be found on the web.
December 22, 2018 — Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. In this session, we’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.
In this media age everyone is a publisher — even nonprofits.
December 5, 2018 — This is a session for beginners who want to get the best out of their content on their WordPress Website. From writting a mere post, having the featured image to the effective use of tags
November 20, 2018 — Waiting on content is one of the biggest bottlenecks in digital agencies. In this talk I cover
Why clients take to long to send content
3 ways to help your clients provide content faster
Some great tools to help the process along
How to request content in a way that makes it easy for clients