‘content’ Videos

  • Personas -- The Bedrock of Content Creation and Design

    Personas — The Bedrock of Content Creation and Design

    WordCamp Kent 2020Speaker: Stephen Morrissey

    June 21, 2020 — Without a solid understanding of an audience’s likes, dislikes, and problems, it’s too easy to miss the mark with content. This talk explains how to create brand personas, and how to use personas in projects and content creation.

    Presentation Slides »

  • Ivana Cirkovic: How to give people what they want with your content

    Ivana Cirkovic: How to give people what they want with your content

    WordCamp Europe 2020Speaker: Ivana Ćirković

    June 18, 2020 — People aren’t interested in what you have to offer, your products or services; people want their own desires and thoughts responded to. Ivana will describe in detail what it is you need to do so that your content produces the exact thing people want.
    How to know what it is people want, which tools to use and how to produce the most relevant, engaging and valuable content – both for your customers and yourselves? What makes the content really great, and truly stand out? These are some of the questions that will be answered during Ivana’s talk.

  • Taylor Waldon: Making Content Part of Company Culture

    Taylor Waldon: Making Content Part of Company Culture

    WordCamp Santa Clarita 2019Speaker: Taylor Waldon

    May 30, 2020 — The need for content production goes deeper than having something to post on your blog, Facebook, or Twitter. It’s about strategizing with your entire team to make sure the content you produce supports your product or service and provides real value to your online audience.

    In order to work with a team, you need a solid content process in place. Moreso, you need to create company culture that includes content creation. Learn from Taylor Waldon how to create content as a team and provide value to both your users and your search engine optimization strategy.

  • Chip Edwards - What does your brand look like in a voice­first world?

    Chip Edwards – What does your brand look like in a voice­first world?

    WordCamp Seattle 2019Speaker: Chip Edwards

    April 2, 2020 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. When your audience asks out loud for what they want, they expect the answer to be returned verbally. In a voice­-first world, what does your brand look like (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

    Presentation Slides »

  • Desiree Johnson: How To Utilize Trending Moments To Create Killer Content

    Desiree Johnson: How To Utilize Trending Moments To Create Killer Content

    WordCamp Seattle 2019Speaker: Desiree Johnson

    March 30, 2020 — In the world of fleeting news and viral sensations, creating killer content can help make or break your website. Learn how to capitalize on pop culture, holidays, and trending moments which can elevate your content and social media to the next level. Whether your creating web content or social media posts, keep your site one step ahead with relevant material your audiences will love.

    Presentation Slides »

  • Jitesh Patil: WordPress Cornerstone Content – The Right Way

    Jitesh Patil: WordPress Cornerstone Content – The Right Way

    WordCamp Mumbai 2019Speaker: Jitesh Patil

    January 23, 2020 — WordPress Cornerstone Content – The Right Way -Jitesh Patil

  • Bob Dunn: Don’t Waste All That Good Content: How Repurposing Can Keep It Alive

    Bob Dunn: Don’t Waste All That Good Content: How Repurposing Can Keep It Alive

    WordCamp Portland 2017Speaker: Bob Dunn

    December 31, 2019 — You work hard to create your content. So how can you maximize its impact on your bottom line? Through repurposing. If you have a blog, you already have a good start. Your next step is to take all that awesome original content and repurpose the heck out of it. In this session, you’ll learn from a prolific content generator: how to create and push out and manage your content; how to keep your freshest content up front and alive, find unique ways to get the most out of your existing content and identify the right channels for repurposing it.

    Presentation Slides »

  • Muriel VANDERMEULEN: WordPress, parfait allié pour un plan de contenu inbound Marketing

    Muriel VANDERMEULEN: WordPress, parfait allié pour un plan de contenu inbound Marketing

    WordCamp Marseille 2019Speaker: Muriel VANDERMEULEN

    December 27, 2019 — Entre conférence et atelier, je propose de présenter les atouts de WordPress en tant qu’outil de content marketing. Très souvent les organisations sont tributaires de leur service IT et web pour déployer des outils. Or en marketing de contenu, il arrive qu’un projet, d’une durée de 6 mois à 1 an parfois, nécessite un outil CMS souple, efficace, à l’état de l’art des stratégies éditoriales Web : publication, diffusion, partage, amplification, …

    Dans un second temps, je présenterai une méthodologie facile, claire et concrète pour mettre en place un projet de content marketing sous WordPress (avec plugins et connecteurs) en étayant les étapes et propositions par des études de cas et des chiffres concrets.

    Presentation Slides »

  • Taylor Waldon: Making Content Part of Company Culture

    Taylor Waldon: Making Content Part of Company Culture

    WordCamp Seattle 2018Speaker: Taylor Waldon

    December 19, 2019 — The days of static website content are dead. Creating dynamic content should be a cornerstone of any good digital marketing strategy. The content you produce not only draws potential customers in, it shows leadership in your industry, not to mention the SEO benefits associated with it.

    The need for content production goes deeper than having something to post on your blog, Facebook, or Twitter that week. It’s about strategizing with your entire team to make sure the content you produce supports your product or service and provides real value to your online audience.

    In order to work with a team, you need a solid content process in place. Moreso, you need to create company culture that includes content creation.

    In this talk, we will cover the following topics:
    – The Importance of Regular New Content
    – Setting up a Process
    – Getting your Team Invested through Company Culture
    – Re-Adjusting your Process to Fit your Team
    – Reporting to your Team

    Attendees can expect to learn the value of good content, how to create a company culture that includes content creation as a team, and setting up a process for content creation that fits your team’s workflow.

    Presentation Slides »

  • Daniel Marx: Vom Keyword zum Thema – So schreibst du Texte, die gefunden werden

    Daniel Marx: Vom Keyword zum Thema – So schreibst du Texte, die gefunden werden

    WordCamp Vienna 2019Speaker: Daniel Marx

    November 18, 2019 — Suchmaschinenoptimierung bedeutete für viele Menschen lange einfach nur, ein bestimmtes Keyword – also eine Suchanfrage, nach der besonders viele Menschen auf Google suchen – so oft wie möglich auf eine Seite zu packen, wie nur irgend möglich. Heraus kamen “optimierte SEO Texte”, die für den normalen User grausam zu lesen waren. Diese Zeiten sind zum Glück vorbei. Heute schreiben wir unsere Texte für den User und konzentrieren uns nicht mehr auf ein einzelnes Keyword, sondern auf ein Thema.
    Damit deine Texte auf Google & Co aber trotzdem gefunden werden, sollte gibt es ein paar Regeln die man noch immer beachten sollte.
    In diesem Vortrag wird gezeigt, wie man überhaupt herausfindet nach was deine User suchen, welche Tools dir helfen zu verstehen, was sich deine User von deinen Inhalten erwarten und wie du deine Inhalte dann am besten aufbaust und strukturierst, um dem gerecht zu werden.