January 3, 2023 — Learn how how to validate if blog content is worth converting to video. Find out more about strategies for video SEO and video production.

Video is a huge opportunity to reach new audiences, get more site visitors, and improve Google search results.

December 17, 2022 — Can games, learning theory, and psychology make content more engaging?

This talk shares real-world examples that show how gamification can improve blog posts, online courses, landing pages, membership sites, and more.

This presentation also shows how the block editor makes creating interactive content easier than ever.

December 16, 2022 — Learn how companies are trending towards more realistic and aggressive — and customer-friendly — content strategy.

December 8, 2022 — Learn more about the importance of editor-first content creation experiences. Explore common anti-patterns that cultivate hostile editorial UX. Get practical tips and tricks for building intuitive and easy-to-use content creation tools in the block editor.

December 5, 2022 — SEO (Search Engine Optimization) refers to setting up your site for optimal discoverability through search results. Making sure the text on your site is discoverable is important. But did you know there are steps you can take to make your images more discoverable, too? This is called “Image SEO”.

In this Online Workshop, we’ll be looking at Image SEO best practices for WordPress sites.

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December 3, 2022 — Learn all about images on the web! Topics include current formats, how browsers load images, and upcoming formats.

Start with a review of image formats commonly used on the web today: JPEG, GIT, PNG, SVG, and WebP. Find out what each format is good for, as well as when and how to use them.

Then dig into the surprisingly complicated loading process of pages and images in the browser and the implications for site optimization.

Finally, dive into newer formats like AVIF, JPEG XL, and WebP2, and how to begin using those in your projects.

November 26, 2022 — Learn more about design patterns that help to make digital work more accessible to people with cognitive disabilities.

Cognitive disabilities are among the most prevalent types of disabilities, yet experts have struggled to provide web accessibility best practices due to cognitive disabilities being such a broad category. Fortunately, recent work by standards groups has begun to address this deficiency.

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June 27, 2022 — Learn the importance of the podcast market today. Find out why the WordPress community should embrace it and how to integrate podcasting into a site. Learn more about the opportunities for plugin and theme developers to serve this niche.

There are 850,000 active podcasts in 2022 and it’s growing fast. Yet many new podcasters use generic sites that limit their possibilities.

June 1, 2022 — This talk suggests values and principles for recognizing high-quality free information.

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May 12, 2022 — Learn how to consider user-intent and use diversity of content to improve SEO.