June 10, 2019 — Laura talks about content design as part of the design process:
– Why and when you need a content designer
– What content a designer brings to the design process
– What are the benefits for the client/team/product
Since the content design is still a bit rare or a new thing in Finland and the Nordics, she’s also going to talk about what is needed to become a content designer and how content is and can be part of agile development.
June 10, 2019 — Our lightning talk speakers answer questions after presenting.
Content Strategy in a Gutenberg World
Getting Into Position Zero – How to Leverage Content to Rise Above the Competition
Killer Keywords: How to Write Content for Both Humans and Search Engines
June 10, 2019 — Did you know your website can rank better than #1 in Google? You’ve probably noticed answers to your searches appearing directly in Google. That’s called position zero. Learn how to leverage your content to rise above the competition and achieve position zero results. I’ll share a 4 step process you can apply to your content marketing efforts to leap to the top of Google.
June 6, 2019 — Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.
June 5, 2019 — Have you ever had a situation where you needed the same content on multiple websites, with just one place to edit it? Maybe in a network of WordPress sites?
In this talk I will outline how we built a content syndication system for a network of WordPress sites, meaning that content required on all sites could be edited once and deployed out to one or all of the thousands of sites in the network.
I will talk about the technologies we used to accomplish the task, the development challenges that were involved and how we overcame them.
These systems are great for businesses which have lots of divisions, regions or franchises which need the same default content on each site.
May 9, 2019 — Being a blogger sounds like fun, but not when you are staring at an empty calendar you have committed to filling with content. April will walk you through planning your content for the next 12 months, so you always know what you are writing about. Walk away with a solid plan and the confidence to start creating great value for your readers.
April 18, 2019 — Nous produisons bien plus d’informations que nous ne pouvons en consommer : à quoi bon ? Cette frénésie de publications entraîne un nivellement par le bas et dévalorise les contenus, dégageant un boulevard pour les fausses informations et les articles racoleurs.
Et si nous ralentissions le rythme ? Et si nous prenions le temps de réfléchir au sens de nos contenus, de publier des articles de qualité, utiles à ceux qui les lisent, au monde qui nous entoure ?
Le slow content est avantageux sur tous les plans : il améliore l’image de marque de ceux qui le pratique, bénéficie au référencement naturel… Mais si l’on va plus loin que l’aspect « communication digitale », le slow content est une véritable « écologie des contenus », nécessaire compte tenu de l’impact du numérique sur l’environnement.
April 17, 2019 — Do you ask yourself “what kind of content I should write on my or my client’s site to attract more customers”? If yes, this presentation will show you a few ways of using the date to find relevant topics in any industry that these users are looking for.
I will try to help you replace a feeling of uncertainty that you might have when you are deciding what pages or articles you need to write next.
Instead, you will be confident that a large group of readers or potential customers are looking for them.
March 18, 2019 — You press Enter and instead of a new line you get a new paragraph. You want to create a nested list and it just doesn’t look how you want it to. You pasted text from your word processor and its format is all wrong.
Formatting an article in WordPress can be boring and frustrating, but it’s a crucial step in writing for the web.
People read on screen differently than on paper and formatting the text will help them get to the end of it.
This talk will show you how to leverage the options available in WordPress and it will teach you how to fix some common problems with a few HTML tags.
January 25, 2019 — “Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do.
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.