September 24, 2018 — When you need editability in various common (or uncommon!) areas of a website, it can be hard to decide how to deploy this. Do you widgetize it, create a custom options page, add custom fields to a page, use custom post types – there are a-lot of different strategies! When we need this kind of functionality on sites that we build, we’ve tried them all! I’ll demonstrate what I think is the nicest way – by using the Theme Customizer API you can deliver a great user experience, and even a live preview for the client… it’s sexy 😉
August 31, 2018 — Having solved variations of same problem over and over again for clients that include a radio network with 60+ stations, one of largest Bay Area unicorns with a huge collection of geographically targeted blogs (among others), and a massively popular network of 5 enthusiast geek blogs, 10up finally put together its lessons learned and created Distributor.
Distributor is a free WordPress plugin that makes it easy to syndicate and reuse content across multiple websites — whether in a single multisite or across the web using the REST API.
There’s something for every publisher in this talk: UX design / problem solving, REST API use case, content strategy, SEO best practice (for content reuse), tools for managing websites, and even developer tips.
August 22, 2018 — This session will present a whirlwind, two fisted, no holds barred, data filled session that has almost too much information about implementing Schema.org schemas for structured data and current best practice meta tags in WordPress using plugins, themes, and widgets.
July 12, 2018 — First off, what exactly is user generated content (UGC)? This is content that is created by your customers. It can be anything – a blog post, product reviews, photos, videos or comments. Content marketing is currently a top marketing strategy for most businesses. A report by Demand Gen shows that 47% of customers surveyed will read about three to five pieces of content prior before they consider reaching out to a company to get its products or services. In this talk I want to cover the different strengthen of UGC and how to make use of it for your site and buissenes.
June 11, 2018 — Writing a new blog or page for your WordPress website can take hours of research and crafting to get it just right. Learn how to leverage plugins and social media to re-promote that content from your WordPress site in ways to save you time and effort.
In this session, you’ll learn:
– The best plugins for re-promoting your content and settings to use on those plugins
– New content types you can create from your original work
– What social media sites are best for promoting your content in new ways
– Tools to share your content over and over again with very little time on your part
Don’t let that well-researched, well-written piece get stale and lose all engagement on your website.
Session Summary: (key takeaways)
Attendees will learn plugins, social media platforms, and time saving free tools to help repurpose their existing content to get more traffic to their WordPress site.
June 4, 2018 — Your About page is one of the most important pieces of content on your site – this is your chance to create a connection with your readers and tell the story of your business. No wonder we get writer’s block when we see that blank canvas in front of us! But it doesn’t have to be that way. Whether you’re a small business owner, creative freelancer or tech pro, you can craft a knockout about page that will have your visitors devouring your words down to the last letter. In this talk, I’ll share 5 secrets to making it happen.
June 1, 2018 — I contenuti vincono. Purché siano buoni contenuti e rivolti alle persone. Tuttavia, scrivere per le persone non esclude l’ottimizzazione del testo per il web: ecco le tecniche e le strategie per scrivere contenuti che vengano letti, ma anche cercati e trovati.
April 23, 2018 — Quale strategia adottare per distribuire i contenuti al meglio sui social media. Dal la scelta dei canali e come veicolare il messaggio attraverso i social media, alla sponsorizzazione dei contenuti sui social come Facebook, Twitter e Linkedin.
February 9, 2018 — Creating video is hard enough! Chris will show you how to easily get your freakin’ video file into your WordPress website. He will also show you how to create video content with equipment you (probably) already own, ie: mobile devices, software, yada.
January 10, 2018 — How to develop high quality content that is highly focused on answering customer questions and developing trust with website content. This presentation will be based on a hybrid mashup of ideas found from Marcus Sheridan’s “They Ask, You Answer”, and Stephen Covey’s “Speed of Trust”