January 25, 2019 — “Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do.
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.
January 11, 2019 — You’ve spent hours (maybe months) creating a gorgeous website or maybe you paid someone else to design it for you, but what’s next? How do you consistently add content to your site?
Learn tips and hacks to use video to create content for your blog, social media, newsletters and much more. Never run out of content again!
Tips to Create a Marketing Calendar
Why and How to Transcribe Your Videos
How to Incorporate Video into Your Blog
January 8, 2019 — When you’re passionate about your content, how do you get others interested when you’ve only got 280 characters to pitch yourself in an authentic and passionate way? Especially, when you have limited time, and you have to wear multiple hats, how do you get your social media to work to promote your website without ripping your hair out or banging your head into a wall?
This session will cover tips, tricks, and best practices that let you work smarter rather than harder when it comes to plugging your WordPress site on social media. The talk will predominantly focus on Twitter, Facebook, YouTube, and Instagram.
January 8, 2019 — On the internet, content is king. Whether you are writing content for your business or a large corporation, you must know and respect your target audience. Targeted content is one of the best ways to grow your brand and the old tricks of the trade will no longer cut it. Content for the Modern World takes a deep dive into the new and emerging content marketing trends. Since content patterns are ever-changing, we’ll discover new ways to keep up-to-date with channels to follow and helpful and efficient tools. Have you been struggling to create viral and click-worthy blog titles and email subject lines? We’ll talk about what trends to look out for in 2018, how to create content that resonates and converts, and current SEO tips and tricks to be found on the web.
December 22, 2018 — Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. In this session, we’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.
In this media age everyone is a publisher — even nonprofits.
December 5, 2018 — This is a session for beginners who want to get the best out of their content on their WordPress Website. From writting a mere post, having the featured image to the effective use of tags
November 20, 2018 — Waiting on content is one of the biggest bottlenecks in digital agencies. In this talk I cover
Why clients take to long to send content
3 ways to help your clients provide content faster
Some great tools to help the process along
How to request content in a way that makes it easy for clients
September 24, 2018 — When you need editability in various common (or uncommon!) areas of a website, it can be hard to decide how to deploy this. Do you widgetize it, create a custom options page, add custom fields to a page, use custom post types – there are a-lot of different strategies! When we need this kind of functionality on sites that we build, we’ve tried them all! I’ll demonstrate what I think is the nicest way – by using the Theme Customizer API you can deliver a great user experience, and even a live preview for the client… it’s sexy 😉
August 31, 2018 — Having solved variations of same problem over and over again for clients that include a radio network with 60+ stations, one of largest Bay Area unicorns with a huge collection of geographically targeted blogs (among others), and a massively popular network of 5 enthusiast geek blogs, 10up finally put together its lessons learned and created Distributor.
Distributor is a free WordPress plugin that makes it easy to syndicate and reuse content across multiple websites — whether in a single multisite or across the web using the REST API.
There’s something for every publisher in this talk: UX design / problem solving, REST API use case, content strategy, SEO best practice (for content reuse), tools for managing websites, and even developer tips.
August 22, 2018 — This session will present a whirlwind, two fisted, no holds barred, data filled session that has almost too much information about implementing Schema.org schemas for structured data and current best practice meta tags in WordPress using plugins, themes, and widgets.