‘content’ Videos

  • Jennifer Shaheen: What’s Your Data Story?

    Jennifer Shaheen: What’s Your Data Story?

    WordCamp Rhode Island 2017Speaker: Jennifer Shaheen

    October 17, 2017 — Every time a visitor comes to your website or views your social media content, they’re telling you what they think about your business, products you’re selling and content you’re sharing. This information doesn’t show up in the comment section! Valuable insights are waiting for you in your website and social media analytics.

    Key Takeaways:

    – Data reveals what products and messaging attracts customer attention.
    – Learn how to discern your visitors unique path to purchase, including any stumbling blocks that may be slowing your sales.
    – Learn how to identify data duplication and other common system configuration errors that compromise the validity of analytic data.

    Intended Audience Type: Marketers, Content Managers
    Intended Audience Experience: Beginner to Intermediate
    Attendees should know the basics of Google analytics and metrics.

  • Andres Escobar: Make A Statement - Using React To Create Content-Rich Articles On WordPress

    Andres Escobar: Make A Statement – Using React To Create Content-Rich Articles On WordPress

    WordCamp Denver 2017Speaker: Andres Escobar

    October 9, 2017 — This session will cover the process IOne Digital uses to bring to life interactive layouts created by design teams using stackable and reusable React components.

  • Deepti Boddapati: Location Aware Content Discovery

    Deepti Boddapati: Location Aware Content Discovery

    WordCamp for Publishers 2017Speaker: Deepti Boddapati

    October 8, 2017 — It’s 2017, cell phones are old news. Everywhere you look, people are looking at their phone. And everywhere we go, we depend on our phones to give us just in time information. However, in the web publishing world, websites that allow you to discover content based on your location seem far and few between. We read food blogs for fun but rely on Yelp for restaurant recommendations. We browse news sites for information but rely on Twitter to know what’s happening in town. We visit museum websites to find the details, but we Google for interpretation. Websites everywhere are being developed without location aware content discovery features. As a result, they are giving up their audiences to goliaths. What can you do to include these features into a CMS based website? How do you add this into our website planning strategy? What are the technical and publishing workflow challenges inherent to location aware content discovery? This talk will tackle those questions by breaking down the fundamentals behind location aware content discovery. We will also look at a few real-world implementations to explore some common ‘gotchas’ that implementers should be aware of.

  • Maria Górska: Zarabiaj na swojej wiedzy - sprzedaż treści premium na WooCommerce

    Maria Górska: Zarabiaj na swojej wiedzy – sprzedaż treści premium na WooCommerce

    WordCamp Lublin 2017Speaker: Maria Górska

    August 31, 2017 — Każdy z nas, a zwłaszcza autorzy blogów tematycznych, zna się na pewnych rzeczach lepiej niż 98% ludzkości. Jeżeli wiesz, jak wykorzystać tę wiedzę do rozwiązywania problemów innych, możesz przekształcić ją w produkt premium, za który chętnie Ci zapłacą.

    Z prezentacji Marii dowiesz się, jak sprzedawać treści premium na WordPressie na kilka różnych sposobów, przy pomocy WooCommerce i jego rozszerzeń. Niezależnie czy planujesz opublikować kilka e-booków, zbudować paywalla, serwis subskrypcyjny czy też zaawansowany system szkoleń online, znajdzie się na to sposób, który nie wymaga znajomości kodu.

    Presentation Slides »

  • Andy Crestodina: Building Better Mousetraps- A Content-based Approach to Conversion Rate Optimization

    Andy Crestodina: Building Better Mousetraps- A Content-based Approach to Conversion Rate Optimization

    WordCamp Chicago 2017Speaker: Andy Crestodina

    August 30, 2017 — This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. For the first time, he will show the process for conversion optimization through content.

    • Why most websites fail today, according to 12 years of research
    • How and where to use the two kinds of evidence
    • How to create a conversion map that guides visitors thoughts and action

    You’ll leave with new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact.

  • Syed Balkhi: How to Repurpose Your Content to Boost Your Traffic

    Syed Balkhi: How to Repurpose Your Content to Boost Your Traffic

    WordCamp Europe 2017Speaker: Syed Balkhi

    June 22, 2017 — Are you struggling to come up with new content? Repurposing content is a little-known secret that all smart marketers use to keep driving traffic to their site. This talk highlights the actionable strategies you can use to make your most popular blog posts work even harder for you.

  • Justin Belleme: The Content Development Bottleneck – Don’t Let Content Slow Down Your Development Projects

    Justin Belleme: The Content Development Bottleneck – Don’t Let Content Slow Down Your Development Projects

    WordCamp Asheville 2017Speaker: Justin Belleme

    June 21, 2017 — Website development companies have long struggled with the challenge of getting website content from clients in a timely manner. This causes a variety of problems for web development and programming companies including mismatched expectations, extended project timelines, excessive client communication, delayed project payment timelines, and in some cases unhappy clients. In some cases this can also lead to websites that are ineffective because although the design is functional, the content fails to compel the site visitor to take. During this presentation we will explore a variety of tools, best practices, and strategies that website development agencies can test and implement to help overcome this challenge

    Presentation Slides »

  • Prithu Singh Thakuri: Quality Content – The Game Maker

    Prithu Singh Thakuri: Quality Content – The Game Maker

    WordCamp Kathmandu 2017Speaker: Prithu Singh Thakuri

    June 19, 2017 — Prithu is one of the youngest CEOs in WordPress World. She gave a talk about the current context of Free and Premium WordPress themes market. How quality of products along with their online visibility/impressions are helping authors to better position in the market, increase revenue etc.

    Presentation Slides »

  • Monique Dubbelman: The Importance of Information Architecture - How to Organise Content to Improve User Experience

    Monique Dubbelman: The Importance of Information Architecture – How to Organise Content to Improve User Experience

    WordCamp London 2017Speaker: Monique Dubbelman

    June 6, 2017 — The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.

    Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method – “I think this is right”. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there’s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance. So don’t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.

    This helps you answer user’s four most important questions when they arrive at a website:

    Am I in the right place?
    Do they have what I am looking for?
    Do they have anything better (if this isn’t what I want)?
    What do I do now?
    After this talk you’ve learned what content should be on your website and how you should structure it.

    Presentation Slides »

  • Francesca Marano: Help Your Readers - Format all the Things!

    Francesca Marano: Help Your Readers – Format all the Things!

    WordCamp London 2017Speaker: Francesca Marano

    June 6, 2017 — WordPress professional, community junkie, business explorer. She make WordPress things happen from Torino, Italy: Polyglots and Community team member, Meetup and WordCamp organizer.
    She said People read on screen differently than on paper and formatting the text will help them get to the end of it.
    She shows how to leverage the options available in WordPress and it will teach you how to fix some common problems with a few HTML tags.

    Presentation Slides »