November 10, 2019 — Das leidige Thema Recht wurde spätestens seit Umsetzung des DSGVO-Monsters für Jeden eine unumgängliche Angelegenheit.
Das Aneignen der unzähligen Fakten setzt gefühlt ein halbes Staatsexamen Jura voraus – noch dazu aktualisieren sich die Vorgaben regelmäßig und verschlingen dadurch ein immenses Zeit- und Geduldspensum.
Wir haben uns Gedanken gemacht und häufig gestellte Fragen zur Brust genommen, um daraus einen Vortrag zu bauen, der der Community hilft sich zu orientieren und im Falle eines Falles den richtigen Ansprechpartner zu finden, bevor es zu spät ist (und das kann dann unter Umständen ziemlich teuer werden).

August 11, 2019 — “Copyright infringement is an area of the law that affects all website owners and content creators, yet is widely misunderstood. There are a lot of threats thrown around when an image or text is copied as well as common misconceptions about how to share content. Website owners are often threatened with lawsuits and large fines for using a non-original image or text, even after they seemingly used the content properly.

Because of this, I would like to demystify copyright: to examine and clarify copyright infringement.

Some of the topics I will cover include:
– What is the DMCA (Digital Millennium Copyright Act) and how it affects content creators and website owners
– Distinguishing what is and is not copyrightable
– Knowing your rights
– What content you can and cannot use
– What to do if your content has been stolen
– What to do if someone has filed a DMCA notice (or threatened a lawsuit) against you

I am excited to share what I have learned working in copyright infringement, so that WordPress users can not only add content to their sites with confidence, but also protect what they have created under copyright law.”

January 2, 2019 — In this workshop session, we will focus on the basics of copyright and intellectual property, internet commerce, and best practices for the website user and privacy policies. This will not be legal advice, but rather offer general information.

August 11, 2018 — Dużo fajniej byłoby tworzyć WordPressa nie bojąc się prawa. Tylko ono wydaje się skomplikowane i niezrozumiałe. Podczas prezentacji Tomasza postaramy się je wyjaśnić tak, by już nie mieć tych wątpliwości i strachu.

May 30, 2018 — Everybody wants more conversions – but how do you get customers to take action on your site? If you’ve ever stared at that blinking cursor of death wondering where to begin, this session is for you.

Joel Klettke covers a proven process for collecting valuable customer feedback and translating it into copy that drives customers to action – whether on your home page, landing page, or in an email.

You’ll learn…

The four most important things you need to learn about your customers to get them to convert
Four powerful channels for collecting customer feedback
A better way to interview your clients (and get juicy details in the process!)
Specific tactics for turning feedback into headlines and calls to action

Presentation Slides »

November 6, 2016 — Udo und Thomas klären in dieser Session über Urheberrechte bei Text und Bild auf.

August 6, 2016 — Photographs and other images can add interesting content to any type of WordPress site. Learn how to create or find images to use, do basic editing, deal with copyright issues, understand the WordPress media management system, work with WordPress galleries and content sliders, and make your site look beautiful and professional.

January 25, 2016 — Co jest chronione przez prawo autorskie w internecie? Gdzie znaleźć obrazki, z których można swobodnie korzystać? Jak uniknąć roszczeń dotyczących bezprawnego użycia czyjejś własności intelektualnej?

W prezentacji Mateusz wyjaśnia w szczególności kwestie dotyczące ochrony fotografii, logo, layoutu, aplikacji oraz programów komputerowych. Na bazie case studies ukazuje, w jaki sposób można chronić swoje interesy oraz kiedy na skutek podjęcia działań przez inną osobę można doświadczyć obciążenia sporymi kosztami.

August 7, 2015 — In this session we discuss the power of copyright and how to protect this important asset of your business. We walk through some terms that should be in all services agreements and share some cautionary tales of inadequate — or non-existent — agreements to produce work subject to copyright.

July 14, 2015 — Was gibt es bei Fotos auf Deinen Webseiten zu beachten. Wem gehören die Bilder und wer hat welche Nutzungsrechte? Wolfram hat einige Fakten zusammengetragen.

Presentation Slides »