April 23, 2018 — L’ente del turismo del Salisburghese deve attrarre viaggiatori da tutto il mondo con il content marketing. L’intuizione: passare a un’architettura dei contenuti basata sui dati, costruendo un knowledge graph sulla base di WordPress. Ecco i risultati a quasi un anno dalla pubblicazione del grafo.
November 15, 2017 — Don’t let office politics keep you from creating the fresh, user-friendly site your organization deserves. This presentation covers how to use data to illuminate your current site’s issues and sell stakeholders on content overhauls and design improvements. The presentation includes the following takeaways:
– The three types of “back seat drivers” who can derail your website redesign project – and their top concerns.
– How to use data to respond to common redesign questions and concerns
– Get tips for presenting this technical, data-heavy information to an executive audience
August 31, 2016 — SEO can be confusing — if you rely on tips and tricks. Instead, you can rely on data from your own website. Get to know Google Analytics and other analytics tools with WordPress plugins, find the actionable information in your analytics reports, and implement your own SEO strategy.
Designed for people who are comfortable with their computers but assuming no knowledge of computer languages, this session is all about the results.