‘Design Agency’ Videos

  • Laura Rabell: How Running a WordPress Design Agency Allowed Me to Follow My Dreams of Becoming a Musician

    WordCamp Boston 2018Speaker: Laura Rabell

    January 10, 2019 — In the summer of 2010, I made the mistake of reading Tim Ferriss’ The 4-Hour Workweek, while sipping tropical drinks on a beach vacation, and it ruined my life. Or rather, it encouraged me to rearrange my life to make more time for my passion for music and achieve location-independence. My husband and I founded Rabell Creative, a WordPress web design and digital marketing agency in 2012. After six years of experience building WordPress websites for clients full time, I will share with you our top tips and tricks for building beautiful websites efficiently, making your clients happy, and having time leftover to pursue your passions. I will outline the exact procedures and plugins that help simplify this process and discuss some of our most frequent pitfalls in dealing with clients, and how we avoid them.

    Since we can work from anywhere with just our laptops and the Internet, we moved to Nashville in 2016, so I could pursue my dream of becoming a musician and songwriter. Running a fully remote WordPress web design agency is allowing me to travel, play music, and live out my dreams, and I am so grateful for the awesome and supportive WordPress community that helps make it all possible.

  • Laura Rabell: How Running a WordPress Design Agency Allowed Me to Follow My Dreams of Becoming a Musician

    WordCamp Raleigh 2018Speaker: Laura Rabell

    June 5, 2018 — In the summer of 2010, I made the mistake of reading Tim Ferriss’ The 4-Hour Workweek, while sipping tropical drinks on a beach vacation, and it ruined my life. Or rather, it encouraged me to rearrange my life to make more time for my passion for music and achieve location-independence. My husband and I founded Rabell Creative, a WordPress web design and digital marketing agency in 2012. After six years of experience building WordPress websites for clients full time, I will share with you our top tips and tricks for building beautiful websites efficiently, making your clients happy, and having time leftover to pursue your passions. I will outline the exact procedures and plugins that help simplify this process and discuss some of our most frequent pitfalls in dealing with clients, and how we avoid them.

    Since we can work from anywhere with just our laptops and the Internet, we moved to Nashville in 2016, so I could pursue my dream of becoming a musician and songwriter. Running a fully remote WordPress web design agency is allowing me to travel, play music, and live out my dreams, and I am so grateful for the awesome and supportive WordPress community that helps make it all possible.

  • Sam Brodie: How to Build a 7-Figure Productized Design Agency

    WordCamp Boston 2017Speaker: Sam Brodie

    August 16, 2017 — Are you having trouble growing your freelancing business into a full-blown agency? I was too! The average web design business has 1.4 employees which means the vast majority are solo-preneurs. In other words, it’s hard to grow a web design business!

    But in 2013, I made a few significant changes to my strategy that paid off big and allowed me to go from struggling freelancer to 7-figure acquisition in just 3 years – starting from scratch with a completely new brand.

    In this presentation you’ll learn:

    The benefits of selecting a niche (niching up has many marketing and sales advantages)
    How to position yourself in the market (decisions on what services you offer and your pricing have a huge effect)
    How to productize your service for maximum efficiency (increasing your efficiency allows you to scale)
    Acquisition “gotchas” (do you know the best entity structure for a web design agency acquisition?)