July 16, 2014 — Designing for first impressions is no easy task. 50 milliseconds isn’t enough time to read a single line of copy or even fully comprehend what you’re looking at. So how can you design for good first impressions? The key is understanding human psychology and emotional reactions. Despite our highly evolved state, all humans have a subconscious “lizard brain” that makes lightening fast assessments about what feels good or bad. If you understand the lizard brain, you can use design to illicit positive first impressions. This talk discusses the lizard brain and how it secrets influences our actions and thought. It then covers the framework for emotional reactions and how you can use design to illicit positive reactions to visual stimuli.
July 5, 2014 — With the popularity of responsive design, it seems like the process and tools that have been used in the past are certainly not ideal for the present. So what is the best solution?
Lets explore the available options and discuss how we communicate with our client as well as our developers in this ever changing world of web design.
July 4, 2014 — There have been many industry leaders talking about their ideas for how web design is changing. Most of the talks center around the idea of getting out of Photoshop and designing in the browser. Over the last year, I’ve made a considerable effort to put this into practice. As of right now, I’ve designed 8 websites fully in browser. There’s been lots of problems, but there’s been even more rewards. In this presentation I show you some of the pros and cons of designing in the browser as well as giving you some tips that I’ve learned along the way.
July 1, 2014 — In the world of print, designers have control over every point and pica, but with all the variables inherent to the web, that same desire for control leads to headaches, frustration, and bad practices. This presentation talks about specific guidelines to let go of that control and design more effectively for the web, as well as how to collaborate with developers to ensure a successful project without all the usual struggles.
June 20, 2014 — Uli Gencarelle gives insight into best design choices when building a site.
December 29, 2013 — You, and your client(s), need to determine which theme framework (if any) are appropriate for the project, which plugins can be utilized to meet the goals of the project and determine which aspects of the project require custom development to account for features that existing plugins do not currently cover. Managing expectations and properly scoping out a project is key to successful project management, both for you and for your client.
December 27, 2013 — This presentation discusses the move to using an agile design process, how to translate the agile manifesto for software development to the WordPress design process and introduce the audience to tools used to facilitate the move to a more modern way of designing WordPress websites.
December 11, 2013 — When doing client work there is a fine line between what the client wants and what we, as designers, would like to deliver; balanced on that line is what the client truly needs, and achieving it takes more than talent – it takes self-restraint and great communication skills.
Every designer has, at some point, been faced with that client who has a need to micromanage every aspect of the design, who relentlessly attempts to relegate the designer to the same role one would a keyboard or a mouse. This is a talk about the design process, about the pitfalls that lie in bowing to the client’s wants instead of tirelessly seeking the answer to their needs, and about the other fine line in this equation – the one between subservience and ego.