November 3, 2020 — This talk explains the why and how of adding subtitles to web video.

It’s easy to add YouTube or Vimeo-hosted video to your WordPress site, but omitting captions excludes many more people than you think. A lot more than the six percent of the world that is deaf or hard of hearing.

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November 3, 2020 — This talk explains why humans and search engines love easy to understand web copy. It also covers (2020) Google trends (EAT and Bert) and offers practical tips on how to improve your SEO copywriting for websites.

November 2, 2020 — 2020 is almost over! How are you not committed to video marketing as the pillar for all your marketing?

Learn how using one video per month will allow you to do more with less, show up for your community, and get leads just from solving your prospects problems one story at a time.

September 29, 2020 — This talk explains how to gain competitive advantage by looking beyond Facebook and Google for digital marketing opportunities.

August 4, 2020 — This talk explores the ways that WordPress Theme developers can increase sales/downloads of their themes, along with methods for collecting marketing data and making data-driven decisions.

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March 2, 2020 — En un mar de productos y servicios similares el tesoro más preciado es la diferenciación.

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January 2, 2020 — February 26, 2019 – A new year is here and there are more social media applications to help grow your brand awareness, and there are also new features with existing apps that help do the same. As a business though there are many flavors of digital marketing to choose from and each have their benefits and levels of understanding that you’ll need to know before you decide to start using them.

In this presentation I’ll be focusing on some of the bigger and more well known and widely used social media applications and give you some shortcuts to get you going or refine your efforts.

November 14, 2019 — Las campañas pagadas de marketing digital funcionan con base en conversiones (llamadas, formularios, WhatsApp’s etc) la idea es enseñar cómo podemos medir esas conversiones desde WordPress, para impulsar el crecimiento de las campañas.

Si tienes alguna de estas preguntas, esta plática es para ti:
– Qué es una conversión y cómo trackearla (medirla) en Google Analytics.
– Cuáles son las conversiones más comunes.
– Cómo trackeo eventos específicos desde WordPress (Formularios, llamadas, WhatsApps)
– Cómo medir objetivos de Google Analytics desde WordPress, tales como una llamada, un email, y un WhatsApp

October 3, 2019 — Como o WordPress pode ser uma ótima ferramenta de marketing digital ajudando a melhorar o seu negócio? Conheça plugins e funcionalidades da plataforma para otimizar as estratégias e a gestão do negócio digital e saiba como utilizar o WordPress como uma ferramenta estratégica do seu negócio.

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September 14, 2019