August 4, 2020 — This talk explores the ways that WordPress Theme developers can increase sales/downloads of their themes, along with methods for collecting marketing data and making data-driven decisions.
March 2, 2020 — En un mar de productos y servicios similares el tesoro más preciado es la diferenciación.
January 2, 2020 — February 26, 2019 – A new year is here and there are more social media applications to help grow your brand awareness, and there are also new features with existing apps that help do the same. As a business though there are many flavors of digital marketing to choose from and each have their benefits and levels of understanding that you’ll need to know before you decide to start using them.
In this presentation I’ll be focusing on some of the bigger and more well known and widely used social media applications and give you some shortcuts to get you going or refine your efforts.
November 14, 2019 — Las campañas pagadas de marketing digital funcionan con base en conversiones (llamadas, formularios, WhatsApp’s etc) la idea es enseñar cómo podemos medir esas conversiones desde WordPress, para impulsar el crecimiento de las campañas.
Si tienes alguna de estas preguntas, esta plática es para ti:
– Qué es una conversión y cómo trackearla (medirla) en Google Analytics.
– Cuáles son las conversiones más comunes.
– Cómo trackeo eventos específicos desde WordPress (Formularios, llamadas, WhatsApps)
– Cómo medir objetivos de Google Analytics desde WordPress, tales como una llamada, un email, y un WhatsApp
October 3, 2019 — Como o WordPress pode ser uma ótima ferramenta de marketing digital ajudando a melhorar o seu negócio? Conheça plugins e funcionalidades da plataforma para otimizar as estratégias e a gestão do negócio digital e saiba como utilizar o WordPress como uma ferramenta estratégica do seu negócio.
September 14, 2019
August 11, 2019 — How to use your WordPress site with various digital marketing plugins to help grow your business.
January 27, 2019 — Caso práctico de creación de audiencias en Google Analytics y su uso en Google Ads para recuperar visitas en los casos de sitios web profesionales más habituales en WordPress: páginas corporativas, membership sites, e-commerce, blogs…
December 28, 2018 — How to use your WordPress site and Gutenberg with various digital marketing plugins to grow your business.
We will discuss how your WordPress site is more than a just website. It can be a great platform to turn your website into a digital marketing powerhouse. We will cover plugins for reputation management, email marketing, social media feeds and sharing, retargeting, SEO and analytics. You will learn how to use plugins we recommend to get the desired exposure to get business growth.
December 28, 2018 — Lead generation, page builders, email marketing, customer management and advertising are marketing tools that have exploded in number and popularity because of SaaS, the cloud, has made them inexpensive to build with low initial subscription costs. With a 100 different cloud based platforms offering 14 day free trials, rarely does someone looking for the latest and greatest in marketing tools think of WordPress.
That’s a problem because WordPress provides some of the best marketing tools and the lowest costs. With WordPress, you can build sophisticated eCommerce stores, send emails, and create automated follow-up. For example, there are literally hundreds of lead generation strategies and WordPress offers website builder the most effective SEO markup.
So why are people going to the cloud when they could be getting the same or better for less or free with WordPress? It’s because the cloud currently offers a better user experience.
With the advent of Gutenberg, a new era is beginning for WordPress, one that marks a new focus on providing a greatly improved user experience. With it, you can make your vision come a reality.
In this session, whether you’re a developer or not, I’m going to share with you tips and strategies that will help you create a better user experience for your plugin, your theme or your site so you can compete with the SaaS tools and make WordPress a better place for everyone.