October 4, 2023 — We want to measure everything. We would like to be able to put all of our marketing efforts in measurable KPI’s. And, evaluate our numbers.

However, a lot of our marketing and branding efforts are impossible to measure. It is a mistake to assume that the things we can’t measure are unimportant or non-existent. Unfortunately, that mistake is easily made and very common.

In this talk, I’ll show you the unmeasurable effects of branding and marketing. And, I’ll talk you through what’ll happen if we would stop doing these kinds of marketing tactics. Finally, I’ll help you convince your boss to keep doing awesome marketing, even without the hard numbers.

July 22, 2022

June 2, 2022 — Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to stay fit. Old content needs to be updated, your internal linking strategy needs to stay top-notch and your keyword research has to remain fresh. What can you do to keep your website SEO fit? In this talk, I’ll show you 7 ways to improve the content SEO fitness of your website!

Presentation Slides »

March 19, 2021 — Learn the importance of SEO copywriting and internal linking. Get practical tips you can use to start optimizing your website.

November 17, 2020 — What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his work as an SEO consultant, he saw what big companies did in order to improve their SEO. Joost was able to translate much of that in a WordPress-plugin. For years, Joost did not make any money with the plugin. And then the tide changed! Joost founded Yoast. The company grew into one of the biggest companies in the WordPress community. The journey towards such growth was like riding a rollercoaster. In this talk, Joost and Markeke will share the view from the rollercoaster. What were the highs and lows in growing the company? How did they grow their audience? How did they set up branding and marketing? Could they grow the same company outside of the WordPress ecosystem? And why is WordPress so immensely important to the company?

November 3, 2020 — This talk explains why humans and search engines love easy to understand web copy. It also covers (2020) Google trends (EAT and Bert) and offers practical tips on how to improve your SEO copywriting for websites.

January 7, 2020 — Everybody uses stereotypes and prejudices. They help people to make sense of the world. That being said, prejudice is the enemy of equality and inclusion.In this talk in will talk about how prejudice affects women. I will look into women in general, but also zoom in to women in the tech industry and women in WordPress. I will explain the origin of prejudice from a sociological perspective and I’ll talk about the consequences of prejudices against women in our present day western society and in the WordPress ecosystem. To conclude, I will try to offer some solutions to overcome prejudice and to try to make our society a more equal and inclusive place. I promise, there will be jokes too!

October 11, 2019 — Whether people are browsing your website, reading your content, or using your product, you have one vital and universal requirement to fulfil as a creator: Anything you present to your audience should be clear and understandable. Surprisingly and often, this proves to be a tough challenge. Users are overwhelmed by design, shy away from difficult copy, and become frustrated with features that aren’t intuitive. Marieke and Jesse explore learning and information processing theory and practices, so you can bridge the gap between you and your users. You’ll get lots of practical tips you can apply immediately.

March 27, 2019 — Voice search is rapidly evolving. Will it be the next big thing? Or is it already? And what should you be doing in order to stay on top of the game?

What about mobile indexing? Will this effect your rankings in the future?

In this talk I will be talking about some of the latest trends and important new insights in the world of SEO.

March 26, 2019 — Highs, lows and where to next for four Women in WordPress – a panel discussion led by Kelly Molson.