Speakers: Marieke van de Rakt

  • Marieke van de Rakt: Prejudices, women and diversity

    Marieke van de Rakt: Prejudices, women and diversity

    WordCamp Nijmegen 2019Speaker: Marieke van de Rakt

    January 7, 2020 — Everybody uses stereotypes and prejudices. They help people to make sense of the world. That being said, prejudice is the enemy of equality and inclusion.In this talk in will talk about how prejudice affects women. I will look into women in general, but also zoom in to women in the tech industry and women in WordPress. I will explain the origin of prejudice from a sociological perspective and I’ll talk about the consequences of prejudices against women in our present day western society and in the WordPress ecosystem. To conclude, I will try to offer some solutions to overcome prejudice and to try to make our society a more equal and inclusive place. I promise, there will be jokes too!

  • Jesse van de Hulsbeek, Marieke van de Rakt: How to engage your online audience: How to engage your online audience: Lessons from the field of education

    Jesse van de Hulsbeek, Marieke van de Rakt: How to engage your online audience: How to engage your online audience: Lessons from the field of education

    WordCamp Europe 2019Speakers: Jesse van de Hulsbeek, Marieke van de Rakt

    October 11, 2019 — Whether people are browsing your website, reading your content, or using your product, you have one vital and universal requirement to fulfil as a creator: Anything you present to your audience should be clear and understandable. Surprisingly and often, this proves to be a tough challenge. Users are overwhelmed by design, shy away from difficult copy, and become frustrated with features that aren’t intuitive. Marieke and Jesse explore learning and information processing theory and practices, so you can bridge the gap between you and your users. You’ll get lots of practical tips you can apply immediately.

  • Marieke van de Rakt: What is Important in SEO in 2018?

    Marieke van de Rakt: What is Important in SEO in 2018?

    WordCamp Brighton 2018Speaker: Marieke van de Rakt

    March 27, 2019 — Voice search is rapidly evolving. Will it be the next big thing? Or is it already? And what should you be doing in order to stay on top of the game?

    What about mobile indexing? Will this effect your rankings in the future?

    In this talk I will be talking about some of the latest trends and important new insights in the world of SEO.

  • Louise Towler, Marieke van de Rakt, Meg Fenn, Vineeta Greenwood, Kelly Molson: Scaling and Growth

    Louise Towler, Marieke van de Rakt, Meg Fenn, Vineeta Greenwood, Kelly Molson: Scaling and Growth

    WordCamp Brighton 2018Speakers: Louise Towler, Marieke van de Rakt, Meg Fenn, Vineeta Greenwood, Kelly Molson

    March 26, 2019 — Highs, lows and where to next for four Women in WordPress – a panel discussion led by Kelly Molson.

  • Marieke van de Rakt: Why site structure is important for SEO

    Marieke van de Rakt: Why site structure is important for SEO

    WordCamp Porto 2018Speaker: Marieke van de Rakt

    February 1, 2019 — Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy. You can all start improving your site structure today! In this talk, I’ll explain the importance of site structure for your site’s SEO and I’ll give three quick tips on how to start improving your site’s structure.

  • Marieke van de Rakt: Why site structure is important for SEO

    Marieke van de Rakt: Why site structure is important for SEO

    WordCamp Nijmegen 2018Speaker: Marieke van de Rakt

    January 11, 2019 — In this talk I will cover the question why site structure is important for SEO. Next to that, I would like to give you some practical tips – three in total – on how to improve your site structure. So, how do you set up a good site structure? What should you do to structure your website in order to rank high in the search engines nowadays?

  • Joost de Valk and Marieke van de Rakt: Thrive for the future - the business of open source

    Joost de Valk and Marieke van de Rakt: Thrive for the future – the business of open source

    WordCamp US 2018Speakers: Joost de Valk, Marieke van de Rakt

    January 2, 2019 — For an open source community to thrive, it’s important that valid business models surround it. In this talk Marieke and I will discuss why a business model around open source projects is so important. The money that funds further development, but also funds conferences, marketing and education, has to be made somehow. We will cover the several large open source communities that exist today and discuss how successful the business models around them are.

    But it’s not all about making money: it’s about giving back too. If every company in an open source community gives back, that community becomes unstoppable. The idea of five for the future is built on that. Other communities have similar ideas, and reward them in other ways, which we’ll discuss. We’ll also show why at Yoast, we think 5% is not enough.

  • Marieke van de Rakt: Improving your internal linking structure

    Marieke van de Rakt: Improving your internal linking structure

    WordCamp Europe 2018Speaker: Marieke van de Rakt

    July 9, 2018 — If you do not structure your website neatly, your visitors will get lost and Google will get lost. You have to tell Google which posts are most important, otherwise, all of your posts will be competing for attention. In order to overcome this problem, you’ll need a kickass internal linking structure. So what can you do to avoid your site structure becoming an issue? In this talk, I will go into 5 ways to improve your internal linking structure and with it, your SEO! 1. Decide upon cornerstones 2. Link from tail to head 3. Regularly evaluate categories 4. Use tags (but not too many) 5. Identify and solve orphaned content

  • Marieke van de Rakt: Tips to improve your site’s structure (and your SEO!)

    Marieke van de Rakt: Tips to improve your site’s structure (and your SEO!)

    WordCamp Utrecht 2017Speaker: Marieke van de Rakt

    December 25, 2017 — Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how do you improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing?

    In this talk, I’ll help the audience to improve their site’s structure in a few simple steps.

  • Marieke van de Rakt: Schrijven voor een ‘mobiel’ publiek

    Marieke van de Rakt: Schrijven voor een ‘mobiel’ publiek

    WordCamp Nijmegen 2017Speaker: Marieke van de Rakt

    October 14, 2017 — Het schrijven van blogposts is een hele kunst. Lezen van een scherm is voor veel mensen een uitdaging. Steeds vaker lezen mensen blogposts vanaf hun mobiele telefoon. Voor veel blogs is het aantal bezoekers vanaf mobiele aparaten al groter dan het aantal bezoekers vanaf een desk of laptop. Hoe ga je daarmee om? Wat betekent dat voor de teksten die je schrijft? Moeten die aan andere eisen voldoen? En wat betekent het voor je SEO? In deze presentatie geef ik veel tips die je zullen helpen om een goede tekst voor een ‘mobiel’ publiek te schrijven.