November 17, 2020 — What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his work as an SEO consultant, he saw what big companies did in order to improve their SEO. Joost was able to translate much of that in a WordPress-plugin. For years, Joost did not make any money with the plugin. And then the tide changed! Joost founded Yoast. The company grew into one of the biggest companies in the WordPress community. The journey towards such growth was like riding a rollercoaster. In this talk, Joost and Markeke will share the view from the rollercoaster. What were the highs and lows in growing the company? How did they grow their audience? How did they set up branding and marketing? Could they grow the same company outside of the WordPress ecosystem? And why is WordPress so immensely important to the company?
November 3, 2020 — This talk explains why humans and search engines love easy to understand web copy. It also covers (2020) Google trends (EAT and Bert) and offers practical tips on how to improve your SEO copywriting for websites.
January 7, 2020 — Everybody uses stereotypes and prejudices. They help people to make sense of the world. That being said, prejudice is the enemy of equality and inclusion.In this talk in will talk about how prejudice affects women. I will look into women in general, but also zoom in to women in the tech industry and women in WordPress. I will explain the origin of prejudice from a sociological perspective and I’ll talk about the consequences of prejudices against women in our present day western society and in the WordPress ecosystem. To conclude, I will try to offer some solutions to overcome prejudice and to try to make our society a more equal and inclusive place. I promise, there will be jokes too!
October 11, 2019 — Whether people are browsing your website, reading your content, or using your product, you have one vital and universal requirement to fulfil as a creator: Anything you present to your audience should be clear and understandable. Surprisingly and often, this proves to be a tough challenge. Users are overwhelmed by design, shy away from difficult copy, and become frustrated with features that aren’t intuitive. Marieke and Jesse explore learning and information processing theory and practices, so you can bridge the gap between you and your users. You’ll get lots of practical tips you can apply immediately.
March 27, 2019 — Voice search is rapidly evolving. Will it be the next big thing? Or is it already? And what should you be doing in order to stay on top of the game?
What about mobile indexing? Will this effect your rankings in the future?
In this talk I will be talking about some of the latest trends and important new insights in the world of SEO.
March 26, 2019 — Highs, lows and where to next for four Women in WordPress – a panel discussion led by Kelly Molson.
February 1, 2019 — Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy. You can all start improving your site structure today! In this talk, I’ll explain the importance of site structure for your site’s SEO and I’ll give three quick tips on how to start improving your site’s structure.
January 11, 2019 — In this talk I will cover the question why site structure is important for SEO. Next to that, I would like to give you some practical tips – three in total – on how to improve your site structure. So, how do you set up a good site structure? What should you do to structure your website in order to rank high in the search engines nowadays?
January 2, 2019 — For an open source community to thrive, it’s important that valid business models surround it. In this talk Marieke and I will discuss why a business model around open source projects is so important. The money that funds further development, but also funds conferences, marketing and education, has to be made somehow. We will cover the several large open source communities that exist today and discuss how successful the business models around them are.
But it’s not all about making money: it’s about giving back too. If every company in an open source community gives back, that community becomes unstoppable. The idea of five for the future is built on that. Other communities have similar ideas, and reward them in other ways, which we’ll discuss. We’ll also show why at Yoast, we think 5% is not enough.
July 9, 2018 — If you do not structure your website neatly, your visitors will get lost and Google will get lost. You have to tell Google which posts are most important, otherwise, all of your posts will be competing for attention. In order to overcome this problem, you’ll need a kickass internal linking structure. So what can you do to avoid your site structure becoming an issue? In this talk, I will go into 5 ways to improve your internal linking structure and with it, your SEO! 1. Decide upon cornerstones 2. Link from tail to head 3. Regularly evaluate categories 4. Use tags (but not too many) 5. Identify and solve orphaned content