March 11, 2020 — This talk will include the theme / plugins we used, the method of validating License Keys, key decisions we made about the “Upgrade Path” UX, and how we manage a premium and free codebase.

April 22, 2018 — Easy Digital Downloads es un plugin muy poderoso para vender productos digitales como ebooks, entradas, servicios, software, etc… Comentaremos las características de Easy Digital Downloads, el buen número de extensiones que pueden ayudarnos a ampliar sus funcionalidades básicas. Veremos algunos ejemplos de webs que utilizan EDD además de algunos temas específicos para este plugin. Además comentaremos otros beneficios del uso de EDD para la venta de productos digitales.

February 19, 2018 — This talk is aimed at anyone who is considering developing a digital product or SaaS, but will also be relevant to anyone wanting to learn more about marketing.

There is much information available on the internet about how to market a digital product, but a lot of it is terrifying to the average developer, involving techniques that can make your skin crawl just thinking about them. “Reaching out” and “going viral” may sound good in theory, but are near impossible to put into practice for anyone other than the most outgoing extroverts.

This talk will give you some “polite marketing methods” that are easy to put into practice and achieve results without having to undergo a full personality change.