‘eCommerce’ Videos

  • Fernando Tellado: Qué tengo que hacer para poder competir con Amazon usando WordPress y WooCommerce

    WordCamp Mexico 2020Speaker: Fernando Tellado

    January 17, 2021 — Si te tienes que fijar en alguien como competencia de tu negocio online no deberías compararte con otras tiendas de Ecommerce de tu sector, sino con el gigante mundial del comercio electrónico, Amazon. En esta charla vamos a analizar qué hace grande a Amazon y cómo podemos ofrecer una experiencia de compra online similar, sino mejor, que el gigante de Ecommerce, en todos los sentidos, y usando únicamente WordPress, WooCommerce, un poco de sentido común y, por supuesto, copiando lo mejor de este grande del comercio electrónico.

  • Diego Nieto: Configuraciones SEO técnicas que tu ecommerce necesita tener

    WordCamp Mexico 2020Speaker: Diego Nieto

    January 11, 2021 — En 40 minutos aprenderás de forma sencilla cómo dejar a punto nuestro WooCommerce a nivel técnico para empezar con buen pie con Google. Veremos temas como:
    – La configuración de enlaces permanentes
    – Ajustes de mejora de Velocidad
    – Optimización de imágenes
    – Cambios de plantilla de productos
    – Plugins SEO
    – Ajustes de contenido
    – Productos sin inventario
    – Otros ajustes

  • Gustavo Rivera: Vendiendo mis productos del barrio a la ciudad a través de internet

    WordCamp Mexico 2020Speaker: Gustavo Rivera

    January 2, 2021 — Conceptos básicos de la creación de un sitio web y una tienda en línea. Creación de productos. Configuración de Paypal para pagos en línea. Etc.

  • Joan Ráez: Tips para mejorar tu Woocommerce

    WordPress Meetup DeniaSpeaker: Joan Ráez

    December 15, 2020 — En esta Meetup conocerás algunos plugins y trucos para conocer y mejorar tu sitio web creado en WordPress y WooCommerce. Desde ordenar productos hasta hacer modificaciones de precio masivas…

  • Topher DeRosia: Build Ecommerce Sites With Confidence (Demystifying Ecommerce)

    WordCamp Philadelphia 2020Speaker: Topher DeRosia

    November 17, 2020 — Building an ecommerce store can be a daunting experience. Suddenly you’re not just working with content anymore. Now it’s taxes and shipping and customers that need to be kept happy. Fortunately, it doesn’t have to be scary. The session will highlight a number of steps you can take to remove the uncertainty from building ecommerce websites so that you can move forward with confidence.

  • Topher DeRosia: How To Increase E-commerce Conversions

    WordCamp Austin 2020Speaker: Topher DeRosia

    November 14, 2020 — This talk recommends how to increase engagement, lower customer acquisition costs, and, ultimately, improve store sales.

    An e-commerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy.

  • Manuela Borgese: GDPR & Ecommerce con WordPress: aspetti pratici per vendere in sicurezza

    WordCamp Italia 2020Speaker: Manuela Borgese

    November 2, 2020 — L’ecommerce rappresenta una grande opportunità e WordPress e WooCommerce sono certamente strumenti eccezionali da utilizzare per il nostro webshop. Tuttavia, per vendere in sicurezza dobbiamo rispettare gli obblighi imposti dal GDPR. Obiettivo del talk è quindi quello di fornire gli strumenti operativi per gestire gli aspetti privacy della vendita online, la collocazione delle checkbox necessarie e la corretta gestione dei dati nel rispetto della normativa privacy.

  • Adam Bell: WooCoffee and Beignets: the story of the Cafe du Monde redesign

    WordCamp Los Angeles 2020Speaker: Adam Bell

    November 1, 2020 — How does one of the most iconic food and beverage brands in the South end up being mostly developed in an apartment in Sherman Oaks, California? This talk explains how Adam Bell landed the landmark 158-year-old business, Cafe du Monde, migrated it from Magento to WooCommerce, and helped develop scripts to enable the fulfillment system to accept orders where no plugin existed.

    It’s a story not just about web or e-commerce development but also about building relationships and trust between clients and developers.

    Presentation Slides »

  • AJ Morris: Growing the Small Business Local Economy with Marketplace eCommerce

    WordCamp Boston 2019Speaker: AJ Morris

    October 30, 2020 — Not having enough time or energy to manage all our systems and processes is one of the biggest stress inducers for freelancers. In this talk, Allie takes a look at how useful automation tools can sometimes be overused to the point of disconnecting us from our work entirely and how that ultimately causes more stress for freelancers. We will then explore how to find a healthy balance so that automation can be a friend, not a foe.

  • Pavel Pavlov: Как се промениха WordPress + WooCommerce магазините по време на пандемия?

    WordCamp Bulgaria 2020Speaker: Pavel Pavlov

    October 26, 2020 — 2020 година е една различна година, една година, която ни изправи пред много трудности. Много физически (натурални) магазини преминаха онлайн. Много онлайн магазини се разшириха и станаха още по-достъпни. Ситуацията научи хората и бизнеса да се дигитализират, и да преминат онлайн. Много хора без никакво понятие в онлайн света, взеха решение и започнаха да продават онлайн. WordPress + WooCommerce бе най-удобното и бързо решение в случая. Само с няколко клика и малко опит мнозина създадоха онова, за което си мечтаеха. Но те не се спряха до тук, защото кризата те първа започна и разбраха, че трябва да се разширяват и да мислят върху поредния маркетингов експеримент, за да постигнат повече продажби. На своя страна пък тези, които бяха вече опитали от онлайн света, решиха да се разрастват с огромни темпове. Мнозина от тях започнаха да изграждат своите големи маркетингови стратегии и да внедряват инструменти за продажба, като например фунии, лендинг страници за промоции, е-мейл маркетинг и прочие. Благодарение на WordPress + WooCmmerce, това бе възможно и се получи. Моят опит през всичките тези месец ми доведи до заключение, че онлайн магазини, които нашия екип разработихме на WordPress + WooCommerce отбелязаха между 200 и 500% ръст в продажбите си и това стана само с няколко клика, а именно заради това, че са на WordPress. Предизвикателствата те първа, обаче започват и смятам, че WordPress е най-доброто решение за тях!

    Presentation Slides »