‘eCommerce’ Videos

  • Arsen Rabinovich: WordPress Technical SEO - Best Practices For Publishers and eCommerce

    Arsen Rabinovich: WordPress Technical SEO – Best Practices For Publishers and eCommerce

    WordCamp Sacramento 2017Speaker: Arsen Rabinovich

    December 22, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

    This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

    Siloing and organization techniques
    Canonicalization and pagination
    Topic focusing to prevent competition and dilution
    Breadcrumbs and schema markup
    Techniques for avoiding index bloat
    Crawl budget optimization
    WordPress taxonomy best practices
    Page speed optimization best practices

    Session attendees will gain valuable information and walk away with actionable takeaways that can be immediately applied to their websites to increase search visibility.

  • Jeremy Kabaya: Why You Need To Build Your eCommerce Website with WooCommerce

    Jeremy Kabaya: Why You Need To Build Your eCommerce Website with WooCommerce

    WordCamp Nairobi 2018Speaker: Jeremy Kabaya

    December 11, 2018 — Jeremy discusses why you need to build your eCommerce Website with WooCommerce, as opposed to other platforms. (Updated Version of his WCMombasa 2018 talk)

    Presentation Slides »

  • Sandra Boulou: Quelles stratégies de livraison dans le e-commerce ?

    Sandra Boulou: Quelles stratégies de livraison dans le e-commerce ?

    WordCamp Nice 2018Speaker: Sandra Boulou

    December 7, 2018 — La livraison fait partie intégrante du parcours d’achat, c’est un véritable critère d’achat. Pour les Ecommerçants il s’agit de satisfaire leurs clients qu’ils soient professionnels ou particuliers pour développer leurs chiffres d’affaires et leur E-réputation. Panorama du marché de la livraison en France, les différents critères de livraison, les solutions dont nous disposons sous WooCommerce, les extensions WooCommerce qui s’offrent à nous.

    Presentation Slides »

  • Bernd Schmitt: eCommerce

    Bernd Schmitt: eCommerce

    WordCamp Würzburg 2018Speaker: Bernd Schmitt

    September 24, 2018 — BarCamp Track

  • Travis Balinas: 5 eCommerce Trends to Implement Now

    Travis Balinas: 5 eCommerce Trends to Implement Now

    WordCamp Sydney 2018Speaker: Travis Balinas

    August 19, 2018 — Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use.

    Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.

    Presentation Slides »

  • Kaisho Damonte: WordPressのことをよく知らないパン屋がみた WordPress

    Kaisho Damonte: WordPressのことをよく知らないパン屋がみた WordPress

    WordCamp Ogijima 2018Speaker: Kaisho Damonte

    July 17, 2018 — When driving a car, we don’t care the details of engines, chassis, or ball bearings of the vehcles. We know how to drive it get to the destination. With this wisdom in mind, as a bakery on this island, who use WordPress, Kaisho Damonte showcases what he does with WordPress to achieve his goals.
    He’ll also describe what he sees WordPress is like and the reason he chooses it, so that we can have a different perspective on the software and the community.

    WordPress初心者による初心者のためのケーススタディ。自動車の運転と一緒で、ユーザーにとっ て大事なのは最低限の技術と目的地であって、どのように動いているかとか難しいことは賢い人達に任せちゃいましょう。このセッションでは、最低限の技術と目的地さえあれば、初心者だろうが 離島に住んでようがWordPressを上手に使えることを具体的事例をもとに提示します。 さらに門外漢のパン屋がWordPressというものをどのように捉えているのか、何故WordPressを使うのか、と いう普段聞けない個人ユーザーからの視点を提供することで、WordPressの多様なあり方の一角に光を当ててみたいと思います。

    Presentation Slides »

  • Fernando Tellado: Cómo impulsar las ventas de tu e-commerce con WordPress e inteligencia artificial

    Fernando Tellado: Cómo impulsar las ventas de tu e-commerce con WordPress e inteligencia artificial

    WordCamp Gran Canaria 2018Speaker: Fernando Tellado

    April 22, 2018 — En este taller crearemos, desde cero, paso a paso y en riguroso directo, una tienda online para vender productos físicos y virtuales, usando varias pasarelas de pago, con distintos métodos de envío y totalmente funcional.

    ¿Quieres aprovechar el taller para crear tú también una tienda online? Trae tu ordenador y la haremos juntos sin que te cueste ni un solo euro.

  • Marianna Siouti: From trading goods to UberEats: Why now it’s the time to focus on eCommerce

    Marianna Siouti: From trading goods to UberEats: Why now it’s the time to focus on eCommerce

    WordCamp Athens 2017Speaker: Marianna Siouti

    February 3, 2018 — This talk is related to Product Strategy and Marketing and can be divided in 3 parts.

    1. Why eCommerce?
    Presently there are great changes happening on a global & European level that will have a huge impact on eCommerce site development. Can you build an eCommerce website? Good! No matter if you are an experienced developer, an agency or simply a hands-on experience guy now it’s the time to focus on eCommerce website building.
    As a research junkie I base my assumption on important pieces of information, stats, facts & figures I have put together, connecting the dots. I will cover:
    expected EU policies related to eCommerce
    technological exponential growth
    consumer behaviour
    SMB owner behaviour
    eCommerce trends
    etc

    2. Why WooCommerce and open source?
    “Imagination is more important than knowledge” Albert Einstein once said, and we find the expression of it in WooCommerce.
    WooCommerce is much more than an open source eCommerce plugin! Depending on the country you live in, WooCommerce can be a catalyst for financial independence and personal development. WP & Woo allow anyone who has time and some technical skills to start building websites and get paid for that. Don’t get crazy here, there is room for everyone, experts and beginner developers.
    That is because people are more educated with technology nowadays, although you might disagree with that. All these closed source website builders, domain name providers and “newbie” website creators have contributed to that.
    Moreover your are not alone, there is an amazing community backing you up.

    3. Where to focus next:
    There are specific elements that you as a developer/ site creator need to focus on when working with WooCommerce, to save time and money.
    WOM
    Optimised hosting for eCommerce
    Organise your workflows & collaboration
    Price your maintenance while working with automation

    Presentation Slides »

  • Warren Holmes: Grow All The Things

    Warren Holmes: Grow All The Things

    WordCamp Harare 2017Speaker: Warren Holmes

    December 25, 2017 — I’ll show you how to blow away your clients with strategies and tips to help them have a successful presence on the internet – these are all the tips and tricks I’ve learnt along the way taking WooCommerce to the most used eCommerce platform in the world.

    Presentation Slides »

  • Kenn Kelly: How to Sell Products On WordPress

    Kenn Kelly: How to Sell Products On WordPress

    WordCamp Denver 2017Speaker: Kenn Kelly

    November 19, 2017 — eCommerce is one of the fastest growing industries on the planet and yet only a fraction of businesses have cracked the code to scalable profitability. This becomes more challenging in that it’s also continually changing. We’ll unpack how eCommerce has changed and how you can leverage it to your benefit, and cover the top things you need to know about eCommerce heading into 2018.