‘eCommerce’ Videos

  • Topher DeRosia: Build Ecommerce Sites With Confidence (Demystifying Ecommerce)

    WordCamp Philadelphia 2020Speaker: Topher DeRosia

    November 17, 2020 — Building an ecommerce store can be a daunting experience. Suddenly you’re not just working with content anymore. Now it’s taxes and shipping and customers that need to be kept happy. Fortunately, it doesn’t have to be scary. The session will highlight a number of steps you can take to remove the uncertainty from building ecommerce websites so that you can move forward with confidence.

  • Topher DeRosia: How To Increase E-commerce Conversions

    WordCamp Austin 2020Speaker: Topher DeRosia

    November 14, 2020 — This talk recommends how to increase engagement, lower customer acquisition costs, and, ultimately, improve store sales.

    An e-commerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy.

  • Manuela Borgese: GDPR & Ecommerce con WordPress: aspetti pratici per vendere in sicurezza

    WordCamp Italia 2020Speaker: Manuela Borgese

    November 2, 2020 — L’ecommerce rappresenta una grande opportunità e WordPress e WooCommerce sono certamente strumenti eccezionali da utilizzare per il nostro webshop. Tuttavia, per vendere in sicurezza dobbiamo rispettare gli obblighi imposti dal GDPR. Obiettivo del talk è quindi quello di fornire gli strumenti operativi per gestire gli aspetti privacy della vendita online, la collocazione delle checkbox necessarie e la corretta gestione dei dati nel rispetto della normativa privacy.

  • Adam Bell: WooCoffee and Beignets: the story of the Cafe du Monde redesign

    WordCamp Los Angeles 2020Speaker: Adam Bell

    November 1, 2020 — How does one of the most iconic food and beverage brands in the South end up being mostly developed in an apartment in Sherman Oaks, California? This talk explains how Adam Bell landed the landmark 158-year-old business, Cafe du Monde, migrated it from Magento to WooCommerce, and helped develop scripts to enable the fulfillment system to accept orders where no plugin existed.

    It’s a story not just about web or e-commerce development but also about building relationships and trust between clients and developers.

    Presentation Slides »

  • AJ Morris: Growing the Small Business Local Economy with Marketplace eCommerce

    WordCamp Boston 2019Speaker: AJ Morris

    October 30, 2020 — Not having enough time or energy to manage all our systems and processes is one of the biggest stress inducers for freelancers. In this talk, Allie takes a look at how useful automation tools can sometimes be overused to the point of disconnecting us from our work entirely and how that ultimately causes more stress for freelancers. We will then explore how to find a healthy balance so that automation can be a friend, not a foe.

  • Pavel Pavlov: Как се промениха WordPress + WooCommerce магазините по време на пандемия?

    WordCamp Bulgaria 2020Speaker: Pavel Pavlov

    October 26, 2020 — 2020 година е една различна година, една година, която ни изправи пред много трудности. Много физически (натурални) магазини преминаха онлайн. Много онлайн магазини се разшириха и станаха още по-достъпни. Ситуацията научи хората и бизнеса да се дигитализират, и да преминат онлайн. Много хора без никакво понятие в онлайн света, взеха решение и започнаха да продават онлайн. WordPress + WooCommerce бе най-удобното и бързо решение в случая. Само с няколко клика и малко опит мнозина създадоха онова, за което си мечтаеха. Но те не се спряха до тук, защото кризата те първа започна и разбраха, че трябва да се разширяват и да мислят върху поредния маркетингов експеримент, за да постигнат повече продажби. На своя страна пък тези, които бяха вече опитали от онлайн света, решиха да се разрастват с огромни темпове. Мнозина от тях започнаха да изграждат своите големи маркетингови стратегии и да внедряват инструменти за продажба, като например фунии, лендинг страници за промоции, е-мейл маркетинг и прочие. Благодарение на WordPress + WooCmmerce, това бе възможно и се получи. Моят опит през всичките тези месец ми доведи до заключение, че онлайн магазини, които нашия екип разработихме на WordPress + WooCommerce отбелязаха между 200 и 500% ръст в продажбите си и това стана само с няколко клика, а именно заради това, че са на WordPress. Предизвикателствата те първа, обаче започват и смятам, че WordPress е най-доброто решение за тях!

    Presentation Slides »

  • Topher DeRosia: Introduction to BigCommerce for WordPress – Part 1

    WordCamp Jacksonville 2019Speaker: Topher DeRosia

    October 22, 2020 — BigCommerce for WordPress is a brand new way to do ecommerce in WordPress. With a hybrid of local content and processes running over API the BigCommerce for WordPress plugin can help your store operate at micro-scale, enterprise scale, and everything in between.

    This talk is a review of features and capabilities.

  • Matías Viera: eCommerce con Valor

    WordCamp Lima 2020Speaker: Matías Viera

    September 28, 2020 — En esta charla, nuestro ponente Matías Viera (Uruguay) nos explicará el valor de las marcas y su importancia para atraer y fidelizar clientes en tu negocio online. Además veremos cómo aplicar WordPress + WooCommerce + Marketing de forma práctica.

  • Pablo Herrada: SEO para e-commerce con WooCommerce

    WordPress Meetup GuadalajaraSpeaker: Pablo Herrada

    September 25, 2020 — En esta tercer meetup virtual hablaremos de SEO para e-commerce, intenciones de búsqueda del usuario, cómo optimizar mi contenido, un poco de SEO Onsite, indexabilidad, ToDos que necesitamos hacerle a nuestro sitio con base en SEO, un poco de SEO IT y buenas prácticas.

  • Chris Lema: eCommerce and storytelling: the shift away from catalogs and carts

    WordCamp Europe 2020Speaker: Chris Lema

    June 19, 2020 — The early days of eCommerce were shaped by a paradigm of catalogs and carts. We grew up with eBay and Amazon shaping how we thought about eCommerce stores and the development of plugins for WordPress followed this trend.
    Recently we’ve seen a shift of new merchants going direct to consumers (DTC). This change is more than a shift in distribution and not simply a cosmetic change. We’re moving away from tons of products and variations and towards single (and few) product options and stronger storytelling. Product pages have changed. And designers and developers working with new merchants will be invited to enter this new paradigm and develop a different kind of eCommerce project.