December 27, 2019 — The BigCommerce WordPress plugin uses headless ecommerce to create a hybrid of a SaaS and WordPress. It’s powerful, fast, easy, scalable, and inexpensive. This is not a deeply technical talk, but rather a discussion about how the ecommerce landscape is changing in WordPress.
This is not intended to be a sales pitch for BigCommerce, but rather a plugin overview, similar to an “Introduction to WooCommerce” talk. Obviously BigCommerce must come up, but this is more about the evolving landscape of ecommerce in WordPress with the move to SaaS based plugins.
December 10, 2019 — Smartphone, orologio, cuffie, lavatrici e speaker bluetooth sono solo alcuni dispositivi integrati con degli assistenti vocali, che ci stanno viziando con la loro facilità di utilizzo. In caso tu abbia un e-commerce o ne stia sviluppando uno, hai già annusato i vantaggi dell’essere ancora più vicino ai tuoi clienti: in questo talk vedremo come un e-commerce può integrare Alexa, con quali vantaggi e limiti per migliorare il rendimento della propria attività.
December 10, 2019 — Il tracciamento dei dati – soprattutto per un e-commerce – è cruciale per la sopravvivenza e la felicità anche di chi ci lavora.
Spesso le criticità nell’impostazione corretta dei tracciamenti necessari a un e-commerce vengono sottovalutate, sommerse da entusiasmi e fuoco incrociato di strategie, business model, design, problemi di sviluppo, etc..
Il tracking di un e-commerce può diventare un #epicfail collettivo.
Marketers e Devs possono impostare un’alleanza e una relazione virtuosa che porterà tutti i soggetti coinvolti – in primis il cliente – a lavorare (e vivere) meglio.
November 14, 2019 — To automate or not to automate? Is automation impersonal, ineffective, or overdone? Or is it the key to unlocking retention and efficiency? This discussion digs into how automation applies to online stores, and how it can influence sales, processes, and customer relationships — especially when it comes to retention. We’ll also review how to identify areas for automation as a merchant or developer and where it’s most impactful.
November 12, 2019 — Taking the eCommerce plunge: my ups and downs as an entrepreneur
June 19, 2019 — April 6, 2019, 11 am Vasquez Rocks Room, WordCamp Santa Clarita, University Conference Center, College of the Canyons — Join Chris Lema as he talks about ways to use data to drive different incredible results for your store or the next store project you work on.
May 11, 2019 — Building eCommerce websites for your clients is a good niche for any WordPress Developer. But once the site is built, the goal is for sales. Setting up eCommerce Email Marketing can not only add value to your offering, but help your client get more sales.
In this talk, we will break down three key types of email subscribers: interested, engaged and lapsed. More importantly, will open up the dialog with the attendees so they get actionable tips to bring to their clients Monday morning.
Feel free to ask how eCommerce can be optimized with welcome emails, product promotions, abandoned cart sequences, transactional emails, page triggers, upsells, email coupons, birthday specials, re-engagement campaigns, and newsletters. You will want to bring your real-world questions and a notepad for this session for sure.
May 10, 2019 — Come hear how a small community of small businesses joined forces to combat the big box stores with their own eCommerce Marketplace shop. You’ll hear how they handle aspects like shipping, orders, inventory, all while running their own retail store fronts.
March 11, 2019 — Do you have a website with more than 5,000 pages indexed in Google? Do you struggle to achieve rankings on key category or product pages with your eCommerce? Do you have a duplicate content problem (i.e. too many pages indexed in Google)?
I’ve worked on HomeDepot.com and other large eCommerce projects and can help you overcome unintentional duplicate content using a variety of tactics including, but not limited to:
– Effective use of rel=canonical
– Where and how to control content with noindex, nofollow meta robots
– XML sitemap and Robots.txt review
– Screaming Frog insights for the technical SEO person
March 11, 2019 — Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use.
Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.