‘eCommerce’ Videos

  • Art Enke: Technical SEO for eCommerce & Large WordPress Sites

    Art Enke: Technical SEO for eCommerce & Large WordPress Sites

    WordCamp Phoenix 2019Speaker: Art Enke

    March 11, 2019 — Do you have a website with more than 5,000 pages indexed in Google? Do you struggle to achieve rankings on key category or product pages with your eCommerce? Do you have a duplicate content problem (i.e. too many pages indexed in Google)?

    I’ve worked on HomeDepot.com and other large eCommerce projects and can help you overcome unintentional duplicate content using a variety of tactics including, but not limited to:

    – Effective use of rel=canonical
    – Where and how to control content with noindex, nofollow meta robots
    – XML sitemap and Robots.txt review
    – Screaming Frog insights for the technical SEO person

  • Tracey Wallace: 5 Ecommerce Trends to Implement Now

    Tracey Wallace: 5 Ecommerce Trends to Implement Now

    WordCamp Phoenix 2019Speaker: Tracey Wallace

    March 11, 2019 — Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use.

    Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.

  • Shayda Torabi & Patrick Rauland: 10 Things I Learned Setting Up my Online Store

    Shayda Torabi & Patrick Rauland: 10 Things I Learned Setting Up my Online Store

    WordCamp Phoenix 2019Speaker: Patrick Rauland & Shayda Torabi

    March 11, 2019 — ECommerce is a popular subject area with hundreds if not thousands of implementations. Plus, more and more stores are going online every day making the ECommerce market explode with opportunity. Of course you want your store to be successful, but there’s a lot of contradictory & outdated advice for what tool to use for what. And as a store owner, how do you make sense of the chaos and do what’s not only right for your business, but what will propel it forward? Listen to best practices from Patrick Rauland, a former WooCommerce Product Manager & how ECommerce business owner Shayda Torabi applied those best practices to scale her online store. She’ll tell us what she learned, what was worth implementing, and what wasn’t worth her time.

    Presentation Slides »

  • Claire Nieuwoudt: How to Rock Customer Service in eCommerce

    Claire Nieuwoudt: How to Rock Customer Service in eCommerce

    WordCamp Cape Town 2018Speaker: Claire Nieuwoudt

    February 4, 2019 — We all know the basics of good customer service, we just tend to hate doing the work. I absolutely love to infect people with my obsession to do business differently. Mostly through sharing my adventures and misadventures with customers, as well as sharing tips and tricks on how I do this with my WooCommerce store and stay sane. It makes for great conversation so I love for people to ask as many questions as possible. I may just throw a few bow ties at the people who ask the best questions.

  • Arsen Rabinovich: WordPress Technical SEO - Best Practices For Publishers and eCommerce

    Arsen Rabinovich: WordPress Technical SEO – Best Practices For Publishers and eCommerce

    WordCamp Sacramento 2017Speaker: Arsen Rabinovich

    December 22, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

    This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

    Siloing and organization techniques
    Canonicalization and pagination
    Topic focusing to prevent competition and dilution
    Breadcrumbs and schema markup
    Techniques for avoiding index bloat
    Crawl budget optimization
    WordPress taxonomy best practices
    Page speed optimization best practices

    Session attendees will gain valuable information and walk away with actionable takeaways that can be immediately applied to their websites to increase search visibility.

  • Jeremy Kabaya: Why You Need To Build Your eCommerce Website with WooCommerce

    Jeremy Kabaya: Why You Need To Build Your eCommerce Website with WooCommerce

    WordCamp Nairobi 2018Speaker: Jeremy Kabaya

    December 11, 2018 — Jeremy discusses why you need to build your eCommerce Website with WooCommerce, as opposed to other platforms. (Updated Version of his WCMombasa 2018 talk)

    Presentation Slides »

  • Sandra Boulou: Quelles stratégies de livraison dans le e-commerce ?

    Sandra Boulou: Quelles stratégies de livraison dans le e-commerce ?

    WordCamp Nice 2018Speaker: Sandra Boulou

    December 7, 2018 — La livraison fait partie intégrante du parcours d’achat, c’est un véritable critère d’achat. Pour les Ecommerçants il s’agit de satisfaire leurs clients qu’ils soient professionnels ou particuliers pour développer leurs chiffres d’affaires et leur E-réputation. Panorama du marché de la livraison en France, les différents critères de livraison, les solutions dont nous disposons sous WooCommerce, les extensions WooCommerce qui s’offrent à nous.

    Presentation Slides »

  • Bernd Schmitt: eCommerce

    Bernd Schmitt: eCommerce

    WordCamp Würzburg 2018Speaker: Bernd Schmitt

    September 24, 2018 — BarCamp Track

  • Travis Balinas: 5 eCommerce Trends to Implement Now

    Travis Balinas: 5 eCommerce Trends to Implement Now

    WordCamp Sydney 2018Speaker: Travis Balinas

    August 19, 2018 — Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use.

    Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.

    Presentation Slides »

  • Kaisho Damonte: WordPressのことをよく知らないパン屋がみた WordPress

    Kaisho Damonte: WordPressのことをよく知らないパン屋がみた WordPress

    WordCamp Ogijima 2018Speaker: Kaisho Damonte

    July 17, 2018 — When driving a car, we don’t care the details of engines, chassis, or ball bearings of the vehcles. We know how to drive it get to the destination. With this wisdom in mind, as a bakery on this island, who use WordPress, Kaisho Damonte showcases what he does with WordPress to achieve his goals.
    He’ll also describe what he sees WordPress is like and the reason he chooses it, so that we can have a different perspective on the software and the community.

    WordPress初心者による初心者のためのケーススタディ。自動車の運転と一緒で、ユーザーにとっ て大事なのは最低限の技術と目的地であって、どのように動いているかとか難しいことは賢い人達に任せちゃいましょう。このセッションでは、最低限の技術と目的地さえあれば、初心者だろうが 離島に住んでようがWordPressを上手に使えることを具体的事例をもとに提示します。 さらに門外漢のパン屋がWordPressというものをどのように捉えているのか、何故WordPressを使うのか、と いう普段聞けない個人ユーザーからの視点を提供することで、WordPressの多様なあり方の一角に光を当ててみたいと思います。

    Presentation Slides »