November 14, 2019 — To automate or not to automate? Is automation impersonal, ineffective, or overdone? Or is it the key to unlocking retention and efficiency? This discussion digs into how automation applies to online stores, and how it can influence sales, processes, and customer relationships — especially when it comes to retention. We’ll also review how to identify areas for automation as a merchant or developer and where it’s most impactful.
November 12, 2019 — Taking the eCommerce plunge: my ups and downs as an entrepreneur
June 19, 2019 — April 6, 2019, 11 am Vasquez Rocks Room, WordCamp Santa Clarita, University Conference Center, College of the Canyons — Join Chris Lema as he talks about ways to use data to drive different incredible results for your store or the next store project you work on.
May 11, 2019 — Building eCommerce websites for your clients is a good niche for any WordPress Developer. But once the site is built, the goal is for sales. Setting up eCommerce Email Marketing can not only add value to your offering, but help your client get more sales.
In this talk, we will break down three key types of email subscribers: interested, engaged and lapsed. More importantly, will open up the dialog with the attendees so they get actionable tips to bring to their clients Monday morning.
Feel free to ask how eCommerce can be optimized with welcome emails, product promotions, abandoned cart sequences, transactional emails, page triggers, upsells, email coupons, birthday specials, re-engagement campaigns, and newsletters. You will want to bring your real-world questions and a notepad for this session for sure.
May 10, 2019 — Come hear how a small community of small businesses joined forces to combat the big box stores with their own eCommerce Marketplace shop. You’ll hear how they handle aspects like shipping, orders, inventory, all while running their own retail store fronts.
March 11, 2019 — Do you have a website with more than 5,000 pages indexed in Google? Do you struggle to achieve rankings on key category or product pages with your eCommerce? Do you have a duplicate content problem (i.e. too many pages indexed in Google)?
I’ve worked on HomeDepot.com and other large eCommerce projects and can help you overcome unintentional duplicate content using a variety of tactics including, but not limited to:
– Effective use of rel=canonical
– Where and how to control content with noindex, nofollow meta robots
– XML sitemap and Robots.txt review
– Screaming Frog insights for the technical SEO person
March 11, 2019 — Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use.
Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.
March 11, 2019 — ECommerce is a popular subject area with hundreds if not thousands of implementations. Plus, more and more stores are going online every day making the ECommerce market explode with opportunity. Of course you want your store to be successful, but there’s a lot of contradictory & outdated advice for what tool to use for what. And as a store owner, how do you make sense of the chaos and do what’s not only right for your business, but what will propel it forward? Listen to best practices from Patrick Rauland, a former WooCommerce Product Manager & how ECommerce business owner Shayda Torabi applied those best practices to scale her online store. She’ll tell us what she learned, what was worth implementing, and what wasn’t worth her time.
February 4, 2019 — We all know the basics of good customer service, we just tend to hate doing the work. I absolutely love to infect people with my obsession to do business differently. Mostly through sharing my adventures and misadventures with customers, as well as sharing tips and tricks on how I do this with my WooCommerce store and stay sane. It makes for great conversation so I love for people to ask as many questions as possible. I may just throw a few bow ties at the people who ask the best questions.
December 22, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.
This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:
Siloing and organization techniques
Canonicalization and pagination
Topic focusing to prevent competition and dilution
Breadcrumbs and schema markup
Techniques for avoiding index bloat
Crawl budget optimization
WordPress taxonomy best practices
Page speed optimization best practices
Session attendees will gain valuable information and walk away with actionable takeaways that can be immediately applied to their websites to increase search visibility.