November 21, 2021 — This talk examines Amazon’s most critical competitive advantages, and suggests what local stores can borrow to build a sustainable business. Learn more about building a strategy around customer needs, using proven methods from Amazon’s toolbox.

May 31, 2021 — Many WooCommerce sites start enthusiastically with creating a brand and installing plugins. This is often a path of failure. Learn how to how to turn the process upside down. It makes more sense to plan for success.