October 22, 2020 — BigCommerce for WordPress is a brand new way to do ecommerce in WordPress. With a hybrid of local content and processes running over API the BigCommerce for WordPress plugin can help your store operate at micro-scale, enterprise scale, and everything in between.

This talk is a review of features and capabilities.

September 28, 2020 — En esta charla, nuestro ponente Matías Viera (Uruguay) nos explicará el valor de las marcas y su importancia para atraer y fidelizar clientes en tu negocio online. Además veremos cómo aplicar WordPress + WooCommerce + Marketing de forma práctica.

September 25, 2020 — En esta tercer meetup virtual hablaremos de SEO para e-commerce, intenciones de búsqueda del usuario, cómo optimizar mi contenido, un poco de SEO Onsite, indexabilidad, ToDos que necesitamos hacerle a nuestro sitio con base en SEO, un poco de SEO IT y buenas prácticas.

June 19, 2020 — The early days of eCommerce were shaped by a paradigm of catalogs and carts. We grew up with eBay and Amazon shaping how we thought about eCommerce stores and the development of plugins for WordPress followed this trend.
Recently we’ve seen a shift of new merchants going direct to consumers (DTC). This change is more than a shift in distribution and not simply a cosmetic change. We’re moving away from tons of products and variations and towards single (and few) product options and stronger storytelling. Product pages have changed. And designers and developers working with new merchants will be invited to enter this new paradigm and develop a different kind of eCommerce project.

June 18, 2020 — 有了網路以後，很多東西的銷售方式變的很不一樣，在線下實體銷售的時候你可以直接對到服務人員，你可以跟他詢問旅遊行程，讓他跟你繪製出一幅秋風吹拂過楓葉的美景。到百貨公司去看衣服的時候，你可以實際的觸摸到，感受衣服的質感以及試穿。理論上，網路的環境很難讓客人與店家互動，但在網路上買東西時，反而會有一些人會因為衝動購買，而買的更多。這個演講就讓你知道網路上的行銷活動暗藏了哪些心理行銷的原理。

Presentation Slides »

June 6, 2020 — Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy. We’ll go over some simple tips you can use to increase engagement, lower customer acquisition costs and, ultimately, improve store sales.

May 29, 2020 — Charla indispensable para todos aquellos que ya usan o quieran implementar WooCommerce en su sitio web.

May 29, 2020

April 2, 2020 — Come hear how a community of downtown business owners in small-town Michigan joined forces to combat the big box stores with their own eCommerce Marketplace shop. They needed a way to collectively work together, highlighting each of their store’s unique qualities, while allowing them to individually manage all parts of the eCommerce shop. We captured the features they needed to create the best shopping experience for customers, as well as all the management tools for each individual business. You’ll hear how they handle aspects like shipping, orders, and inventory, all while running their own retail store fronts.

Presentation Slides »

February 24, 2020 — Come hear how a small community of small businesses joined forces to combat the big box stores with their own eCommerce Marketplace shop. You’ll hear how they handle aspects like shipping, orders, inventory, all while running their own retail store fronts.