June 26, 2020 — Has a client ever wasted your time in a consulting session? Have you ever had a one-hour consultation turn into three? Have you experienced the sinking feeling that happens when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more.
June 26, 2020 — Clients can be the best and worst part of running a WordPress business. This talk suggests strategies and practices to help prevent the most common problems freelancers face with clients.
June 19, 2020 — This talk recommends five essential questions to ask on a sales call. Make better use of your time and improve your chances of success.
June 17, 2020 — Are you working hard trying to grow your agency / freelance business but things just aren’t gaining momentum? Let’s look at seven steps to sustainability that I’ve learned in my time as the co-founder and CEO of a WordPress shop. We grew from our couches to a full crew to acquisition in just five short years. I’ll share these key concepts with you in hopes of helping you drive sales, improve process, and increase your margins. If you’re a project away from dusting off your resume to get a “real job” – attend this workshop to see if you can make impactful changes to keep your entrepreneurial dream alive!
January 13, 2020 — November 9th, 2017 – There are many people that are curious about making a career with WordPress, but don’t know where to begin. It can be difficult and overwhelming to try and make sense of all the information that is out there.
Sam went from being a Firefighter/Paramedic to being a self-taught website developer and digital marketer. He is working part-time at a web design agency, and on his way to a career with WordPress. He is going to tell his story and provide a guide for those interested in using WordPress to make a living.
December 27, 2019 — Calling all freelancers! Whether you focus on design, development, content creation or marketing, there’s more to freelancing than just being good at your trade. In order to be able to service your clients, you have to keep YOUR business running and that means getting those finances in order. We’ll talk about the basics (fixed vs. hourly, time tracking, invoicing and profit to name a few) as well as more advanced topics (like IRAs and planning beyond this month). There will be spreadsheets.
December 25, 2019 — Want to grow your freelance business? In this talk, I’ll share tips for turning a client lead into an actual client—no cheesy, sales gimmicks necessary! Learn simple techniques for winning over client prospects and maintaining positive client relationships that turn into long-term partnerships. You’ll also learn what red flags to look for when evaluating new projects. Start filling your calendar with clients and projects you want!
February 9, 2018 — So you’ve started a business, and your business is working. People are asking for your services and paying you for them. That’s awesome! Now, the tasks required to keep the business going are mounting. Everyone keeps telling you that it’s time to start outsourcing. However, few people seem to have an idea of how to actually grow a team. You need a bookkeeper, but how do you even find one? What about a lawyer? Should a support team member be a contractor or an employee? What about interns – do they need to be paid? What about services like Fiverr and Upwork?
In this talk, we will answer these questions and more. Relevant to any freelancer beginning to see themselves as an agency, product or education business looking for additional support, or anywhere in between, our experience growing the team at Caldera Labs has been full of lessons we’d like to share. From understanding what makes a legal unpaid internship vs. an illegal one, to best practices in how to teach new team members how to do things the way you think should be done while allowing room for each person’s unique strengths to shine through, this WordPress HR talk will be packed with information and leave you armed with the legalese and management concepts to grow a successful team – extra points for being specifically for WordPress businesses, by a WordPress business professional, and with knowledge of what employment law looks like especially in New York City.
October 24, 2017 — The gig economy is a real thing, and I can attest to it — my side hustle is generating as much income as my full time job these days. Here’s the part no one tells you: With a little dedication and skill a good designer (print or digital) can jump into the world of freelance work. The talk will provide ways to establish yourself as an expert in the field and even build WordPress sites for clients. The trick to it all? Having a solid work ethic, innate curiosity to keep learning new things and a great internet connection!