July 3, 2017 — Bryce Adams is a nomadic coder working for Automattic on the biggest WooCommerce store in the world –WooThemes.com.

He explained about What is a Freemium plugin? How to go about building a Freemium plugin?

November 27, 2015 — En 2011 con 3 socios me lance en el proyecto de crear un plugin de gestion de boletines para WordPress.

La idea era sencilla, facilitar la communicacion de pequeños negocios y blogueros con sus usuarios y clientes en WordPress. Crear una solucion que cualquier persona pudiese entender y utilizar.

Empezamos desde zero sin fondos y hemos conseguido hacer de este plugin uno de los 10 mas populares de WordPress.

Nuestro equipo ha crecido de manera rapida. Tan solo eramos 3 personas en 2011, y hemos crecido hasta tener actualmente un equipo de 12 personas.

Durante estos 3 años hemos afinado nuestro modelo para que sea sostenible.

Hemos creado una empresa con caracter y personalidad, nuestros valores son fuerte. Queremos a nuestro equipo, y hacemos lo maximo para que sientan felizes, y apoyados.

En mi charla hablaré de mi experiencia creando una empresa distribuida con una officina virtual desde el dia 1 hasta ahora.
El objectivo de esta charla es enseñar que es possible vivir de un plugin, e inspirar a la gente que piensan en ello.

Presentation Slides »

July 21, 2014 — Freemium is a proven business model for plugins and themes. But what about everyone else? Can you improve your business by giving away some products for free and making money with premium products? Do you have to tell software or can it be other things? We’ll go over these questions as we look at the freemium model in general and how it can relate to other industries.

Presentation Slides »

June 7, 2014 — There are many different options, or models, for selling premium plugins: one-time purchases, subscriptions, extensions, etc. If you are thinking about selling a plugin for profit, and you should, you’ll have to decide which of these pricing models is right for you. This session will walk through many of the lessons learned from the life of the Ninja Forms plugin, which follows the so-called “freemium” model. Hopefully, this session will leave you with the right sorts of questions to ask, and plenty of the pitfalls to avoid, when choosing to sell a WordPress plugin for profit.

May 2, 2014 — Freemium is an excellent business model to promote your product and your brand. This talk looks at some of the strategies that work well with Freemium and some strategies that don’t work that well.

Presentation Slides »

March 18, 2014 — Freemium is an excellent business model to promote your product and your brand. We’ve looked at some of the strategies that work well with Freemium and some strategies that don’t work that well.

Presentation Slides »