April 27, 2021 — Im Mai 2021 wird Google die Art, wie sie Website bewerten deutlich verändern. Drei neue Ranking-Faktoren halten Einzug und bringen für Website-Betreiber*innen neue Herausforderungen und die Gefahr mit sich, im Google-Ranking zu fallen.

Wie diese Herausforderungen genau aussehen und was es mit Cumulative Layout Shift (CLS), Largest Contentful Paint (LCP) und First Input Delay (FID) auf sich hat, hat uns Phil Marx bei seinem Vortrag am 14. April näher gebracht.

Presentation Slides »

January 13, 2020 — February 26, 2019 – What if there was a way that you could communicate directly with search engines? You could help Google understand your content and give them more information to make your website stand out in the search results.

We’ll talk about Structured Data and how it tells search engines exactly what’s on your site. We’ll also discuss on how you can implement it, submit to Google and test the results.

June 5, 2019 — Why you should forget about the scores if you want to speed up your website? What is TTFB and why you should care about it? Why using CDN might not help you improve the site speed? Why Twitter with all that funny GIFs loads lightning fast and your visitors have to wait for ages while one single kitten gets loaded? How do you get to know your hosting is fast enough?

During this session we will learn:

– how to measure website load times and interpret the results
– what should you do after all possible caching is already on but your website is still awfully slow
– how to define bottlenecks and fix them without making significant changes to the theme.

Let’s make websites load faster together!