‘Google Tag Manager’ Videos

  • Improving processes and website tracking with Google Tag Manager and WordPress

    WordCamp US 2022Speaker: Stephanie Bernal

    December 1, 2022 — This lightning talk explains the efficiencies of Google Tag Manager and shows how it helps to improve data and event tracking for WordPress websites. Learn more about best practices for setting up Google Tag Manager.

  • Josh Gellock: How to Add Google Analytics to Your WordPress Website with Google Tag Manager

    WordCamp Philadelphia 2020Speaker: Josh Gellock

    November 17, 2020 — Join Josh Gellock of Expander Digital for a step-by-step walkthrough of how to add Google Analytics to your WordPress website using Google Tag Manager. Learn about the benefits of this setup and how it can help your digital marketing efforts and website performance.

  • Amirul Nordin: Google Tag Manager untuk Marketer (Edisi WordPress)

    WordCamp Kuala Lumpur 2019Speaker: Amirul Nordin

    November 14, 2019 — GTM merupakan salah satu tool yang sangat berguna untuk digital marketer terutamanya yang bukan daripada latar belakang developers (a.k.a tidak tahu coding).

    Ia dapat memudahkan anda untuk menguruskan tag (seperti Facebook Pixel & GA tracking code) di dalam website anda. Namun, jika tersilap setting, banyak perkara yang akan terjejas.

    Di dalam perbentangan ini, anda akan didedahkan mengenai:

    – Bagaimana GTM berfungsi.
    – Kelebihan menggunakan GTM.
    – Cara mudah untuk Install GTM di WordPress.
    – Panduan mencipta dan menyusun stuktur akaun GTM (Best practices).
    – GTM Use Case (Simple to Advance).

  • Jon DiPietro: Track Everything With Google Tag Manager

    WordCamp Boston 2017Speaker: Jon DiPietro

    August 15, 2017 — Tracking codes. Facebook pixels. Conversion scripts. E-commerce tracking. How can you manage all of this stuff and stay sane?

    My answer is, “Google Tag Manager.”

    There are many platforms that require you to install code on your website in order to track user behavior and record conversion events. Some of the more common examples include Google Analytics, Google AdWords, Facebook, Twitter, marketing automation solutions, email service providers, call-tracking services, etc. Installing and maintaining all of this code on your WordPress site can quickly become a convoluted headache – especially if you’re not a web development guru.

    In this talk, I’ll give an introduction to tracking and conversion codes, provide an overview of GTM’s functionality and its benefits, demonstrate how to install and configure GTM on your WordPress site, and show a few real-world examples. Attendees will also receive a link to download helpful resources.

  • Patrick Stox: Google Tag Manager Can Do What Now?

    WordCamp Raleigh 2016Speaker: Patrick Stox

    November 7, 2016 — If you want scary data about how users interact with your website then this session is for you. Find out what can be tracked and some fun and interesting uses of Google Tag Manager.

    Presentation Slides »

  • Tony Bui: Optimising The Website With Google Tag Manager

    WordCamp Singapore 2016Speaker: Tony Bui

    October 5, 2016 — In this topic I’d like to share hard lessons learned with Google Tag Manager and what things newbies like myself can avoid. I will be sharing my experiences as a non-tech guy.