December 1, 2022 — This lightning talk explains the efficiencies of Google Tag Manager and shows how it helps to improve data and event tracking for WordPress websites. Learn more about best practices for setting up Google Tag Manager.

November 17, 2020 — Join Josh Gellock of Expander Digital for a step-by-step walkthrough of how to add Google Analytics to your WordPress website using Google Tag Manager. Learn about the benefits of this setup and how it can help your digital marketing efforts and website performance.

November 14, 2019 — GTM merupakan salah satu tool yang sangat berguna untuk digital marketer terutamanya yang bukan daripada latar belakang developers (a.k.a tidak tahu coding).

Ia dapat memudahkan anda untuk menguruskan tag (seperti Facebook Pixel & GA tracking code) di dalam website anda. Namun, jika tersilap setting, banyak perkara yang akan terjejas.

Di dalam perbentangan ini, anda akan didedahkan mengenai:

– Bagaimana GTM berfungsi.
– Kelebihan menggunakan GTM.
– Cara mudah untuk Install GTM di WordPress.
– Panduan mencipta dan menyusun stuktur akaun GTM (Best practices).
– GTM Use Case (Simple to Advance).

August 15, 2017 — Tracking codes. Facebook pixels. Conversion scripts. E-commerce tracking. How can you manage all of this stuff and stay sane?

My answer is, “Google Tag Manager.”

There are many platforms that require you to install code on your website in order to track user behavior and record conversion events. Some of the more common examples include Google Analytics, Google AdWords, Facebook, Twitter, marketing automation solutions, email service providers, call-tracking services, etc. Installing and maintaining all of this code on your WordPress site can quickly become a convoluted headache – especially if you’re not a web development guru.

In this talk, I’ll give an introduction to tracking and conversion codes, provide an overview of GTM’s functionality and its benefits, demonstrate how to install and configure GTM on your WordPress site, and show a few real-world examples. Attendees will also receive a link to download helpful resources.

November 7, 2016 — If you want scary data about how users interact with your website then this session is for you. Find out what can be tracked and some fun and interesting uses of Google Tag Manager.

Presentation Slides »

October 5, 2016 — In this topic I’d like to share hard lessons learned with Google Tag Manager and what things newbies like myself can avoid. I will be sharing my experiences as a non-tech guy.