Jon DiPietro: Track Everything With Google Tag Manager

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August 15, 2017

Tracking codes. Facebook pixels. Conversion scripts. E-commerce tracking. How can you manage all of this stuff and stay sane?

My answer is, “Google Tag Manager.”

There are many platforms that require you to install code on your website in order to track user behavior and record conversion events. Some of the more common examples include Google Analytics, Google AdWords, Facebook, Twitter, marketing automation solutions, email service providers, call-tracking services, etc. Installing and maintaining all of this code on your WordPress site can quickly become a convoluted headache – especially if you’re not a web development guru.

In this talk, I’ll give an introduction to tracking and conversion codes, provide an overview of GTM’s functionality and its benefits, demonstrate how to install and configure GTM on your WordPress site, and show a few real-world examples. Attendees will also receive a link to download helpful resources.

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WordCamp Boston 2017 45


Jon DiPietro 1


Google Tag Manager 3


English 6220

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